Creative Brand Manager Jobs in Reston, VA (NOW HIRING)

Enterprise Brand Strategist

The Opportunity:

Booz Allen is seeking an Enterprise Brand Strategistto help shape, govern, and scale how our enterprise brand is structured, understood, and applied across the company. This role is ideal for a seasoned brand strategist who brings deepexpertisein brand architecture, brand systems, and enterprise brand management within complex organizations.

You will partner closely with senior brand leadership to evolve Booz Allen's brand architecture and ensure it is operationalized consistently across sectors, offerings, and experiences. Acting as a strategic advisor and enterprise brand steward, you will work across leadership teams to align business priorities with a cohesive and differentiated brand framework.

This role is focused on enterprise brand strategy and governance-not campaign marketing, communications, or creative production. The ideal candidate understands how to make a sophisticated brand system function effectively at scale through influence, clarity, and organizational alignment.Due to the nature of work performed within this facility, U.S. citizenship isrequired.

What You'll Work On:

• Partner with senior brand leadership to evolve and operationalize Booz Allen's enterprise brand architecture, positioning, and portfolio structure.

• Monitor enterprise brand application across the organization and drive continuous improvement in consistency, clarity, and effectiveness.

• Partner with creative, digital, communications, and marketing teams to ensure execution aligns with enterprise brand strategy and standards.

• Identifyopportunities to strengthen enterprise brand cohesion, differentiation, and long-term equity.

• Establish clear principles and guardrails for brand application across internal and external touchpoints.

• Lead cross-functional alignment efforts that connect business strategy, enterprise positioning, and brand priorities.

• Develop scalable systems, frameworks, and decision-making models that enable consistent brand adoption across a complex organization.

• Guide how the Booz Allen brand is expressed across business areas, offerings, partnerships, and customer experiences.

• Serve as a strategic advisor to sector and functional leaders on brand structure, positioning, and enterprise brand application.

• Define andmaintainenterprise brand frameworks, standards, and governance models that drive consistency and strategic alignment across the company.

Join us. The world can't wait.

You Have:

• 8+ years of experience in enterprise brand strategy, brand management, or corporate brand leadership

• Experience developing and managing brand architecture, portfolio strategy, or enterprise brand systems within complex organizations

• Experienceoperatingin large-scale B2B, technology,orproduct environments

• Experience advising senior leaders on brand positioning, organizational alignment, and enterprise brand strategy

• Experienceestablishingbrand governance models, standards, or enterprise enablement frameworks

• Ability to influence across highly matrixed organizations and drive alignment among stakeholder groups

• Ability to translate complex business priorities into clear and scalable brand frameworks

• Ability to lead cross-functional enterprise initiatives from strategy through operationalization

• Ability toprovideportfolio examplesdemonstratingenterprise brand strategy and systems work

• Bachelor's degree

Nice If You Have:

• Experienceworkingin atechnology/ productcompanyor professional services environment

• Experience working in large, matrixed organizations

• Experience collaborating with creative, digital, and campaign teams

• Experience developing playbooks, frameworks, or brand enablement tools

• Ability to translate brand strategy into practical, scalable application

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen's benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $86,800.00 to $198,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen's total compensation package for employees. This posting will close within 90 days from the Posting Date.

Identity Statement

As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.

Candidate AI Usage Policy

AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided.

Work Model
Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.

• Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.

• Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility.

• Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.