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Creative Brand Manager Jobs in Reston, VA (NOW HIRING)

Truth Initiative

Brand Manager

Washington, DC · On-site

$83K - $90K/yr

Work closely with internal and external creative teams to produce frequent and ongoing custom ad ... Brand Manager 900 G Street, NW Fourth Floor Washington, DC 20001 Fax: (202) 204-5214 No telephone ...

Truth Initiative

Brand Manager

Washington, DC · On-site

$83K - $90K/yr

Work closely with internal and external creative teams to produce frequent and ongoing custom ad ... Brand Manager 900 G Street, NW Fourth Floor Washington, DC 20001 Fax: (202) 204-5214 No telephone ...

oogiebear

Marketing & Brand Manager

Rockville, MD

The Marketing & Brand Manager is hands-on role for a marketing leader who enjoys being close to the ... Direct creative work by setting clear briefs, providing thoughtful feedback, and making final ...

oogiebear

Marketing & Brand Manager

Rockville, MD · On-site

The Marketing & Brand Manager is hands-on role for a marketing leader who enjoys being close to the ... Direct creative work by setting clear briefs, providing thoughtful feedback, and making final ...

Mwe

Brand Management Manager

Washington, DC · On-site

Working collaboratively with Creative, Content, Events, Marketing, Business Development, and stakeholders across the firm, the Manager serves as a trusted brand advisor, ensuring brand initiatives ...

Mwe

Brand Management Specialist

Washington, DC · On-site

Reporting to the Associate Director of Brand Management and working closely with Brand, Creative, Content, and Events teams, this role plays a critical operational role in ensuring the efficient ...

Avalere Health

Creative Director

Washington, DC · On-site

Creates and manages brand guidelines, narrative frameworks, and style guides. Builds trust with clients through creative excellence, strategic thinking, and confident leadership. Team Leadership ...

Avalere Health

Creative Director

Washington, DC · Remote

$170K - $200K/yr

... and manages brand guidelines, narrative frameworks, and style guides. • Builds trust with clients through creative excellence, strategic thinking, and confident leadership. Team Leadership • ...

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All JobsCreative Brand JobsCreative Brand Manager JobsCreative Brand Manager Jobs in Reston, VA

Creative Brand Manager information

See Reston, VA salary details

$30.7K

$87.6K

$148.8K

How much do creative brand manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for creative brand manager in Reston, VA is $87,556.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,700.00 and $113,400.00 per year, depending on experience, location, and employer.

How does a Creative Brand Manager typically collaborate with other departments to execute brand campaigns?

A Creative Brand Manager regularly works cross-functionally with teams such as marketing, product development, sales, and design to ensure brand consistency across all touchpoints. They often lead brainstorming sessions, coordinate campaign rollouts, and provide creative direction to align messaging and visuals with the brand's identity. Clear communication and strong project management skills are essential, as the role requires balancing input from multiple stakeholders while keeping projects on schedule and within budget.

What is the highest salary for a brand manager?

The highest salary for a brand manager can exceed $150,000 annually, especially for those with extensive experience, advanced skills, or working in large corporations. Senior or global brand managers often earn higher compensation, including bonuses and stock options, reflecting their strategic responsibilities.

What does a Creative Brand Manager do?

A Creative Brand Manager is responsible for developing and maintaining a company's brand image and identity across all platforms. They create and oversee marketing campaigns, work closely with creative teams, and ensure consistency in messaging and visual presentation. Their role involves understanding target audiences, analyzing market trends, and collaborating with departments like marketing, design, and sales to drive brand growth. Ultimately, they help shape public perception and foster brand loyalty.

What is the difference between Creative Brand Manager vs Creative Marketing Specialist?

AspectCreative Brand ManagerCreative Marketing Specialist
CredentialsBachelor's in Marketing, Advertising, or related field; experience in brand managementBachelor's in Marketing, Communications, or related field; creative portfolio
Work EnvironmentStrategic brand planning, cross-department collaborationCampaign execution, content creation, digital marketing
Employer & IndustryBrands, advertising agencies, consumer goods companiesMarketing agencies, media companies, brands

The Creative Brand Manager focuses on developing and maintaining a brand's identity and strategy, while the Creative Marketing Specialist concentrates on executing marketing campaigns and creating content. Both roles require creative skills and marketing knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Creative Brand Manager, and why are they important?

To thrive as a Creative Brand Manager, you need a strong background in brand strategy, marketing, and visual communication, often supported by a degree in marketing, communications, or a related field. Familiarity with design software like Adobe Creative Suite, brand management platforms, and analytics tools is typically required. Exceptional creativity, leadership, and collaboration skills help you inspire teams and build compelling brand narratives. These competencies are crucial for delivering cohesive brand experiences that engage audiences and drive business growth.

What is the highest paid creative job?

The highest paid creative job is often a Creative Director or Chief Creative Officer, with salaries reaching into the high six or seven figures in large organizations. These roles require extensive experience, leadership skills, and a strong portfolio, often supplemented by advanced degrees or certifications in design, marketing, or related fields.

What is the difference between a brand manager and a creative manager?

A brand manager oversees the overall perception, positioning, and strategy of a brand, focusing on market research, brand consistency, and long-term growth. A creative manager leads the development of visual and creative content, managing design teams and ensuring creative projects align with brand goals. Both roles often collaborate but have distinct focuses within marketing and branding efforts.

What does a brand creative manager do?

A brand creative manager oversees the development and execution of visual and messaging strategies to promote a company's brand identity. They collaborate with marketing, design, and advertising teams to ensure consistent branding across all channels, often using tools like Adobe Creative Suite and project management software. Strong leadership, creativity, and understanding of market trends are essential for success in this role.
What are popular job titles related to Creative Brand Manager jobs in Reston, VA? For Creative Brand Manager jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Creative Brand Manager jobs in Reston, VA look for? The top searched job categories for Creative Brand Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Creative Brand Manager jobs? Cities near Reston, VA with the most Creative Brand Manager job openings:
Creative Brand Manager jobs near you
Creative & Brand Strategist (On-Call)

Creative & Brand Strategist (On-Call)

ICF

Washington, DC

Part-time

Posted 4 days ago

Job description

Organizations have never had more ways to reach people. More channels. More content. More data. More expertise. Yet influence remains scarce.

People decide what to trust. What to believe. What to adopt. What to join. What to ignore. The gap between what organizations intend and what people do is where growth is won or lost.

That's where strategy matters. We're looking for a Creative & Brand Strategist to help organizations navigate that gap. This is a senior leadership role for a strategist who can transform complexity into clarity, insight into direction, and direction into ideas that create measurable impact.

You'll work across brand, marketing, customer experience, communications, digital transformation, and organizational challenges - helping clients identify opportunities, define strategic choices, and create meaningful connections with the people they serve.

The Opportunity

As a Creative & Brand Strategist, you will lead strategic development across integrated engagements that span brand, campaign, digital experience, customer engagement, and organizational transformation.

You will partner with researchers, behavioral scientists, consultants, creatives, technologists, and client leaders to uncover what drives decisions and define what should happen next.

You'll be responsible for shaping the strategic foundation behind the work: identifying opportunities, framing challenges, developing positioning, creating narratives, and inspiring ideas that move people to action.

This role requires equal comfort in the boardroom, workshop, research review, and creative briefing. You will influence executive stakeholders, guide multidisciplinary teams, and ensure strategy serves as a catalyst for both creativity and business outcomes.

What You'll Do

  • Lead strategic direction across brands, campaigns, experiences, and integrated initiatives.
  • Translate research, data, and audience understanding into actionable insights and strategic recommendations.
  • Develop brand positioning, value propositions, messaging frameworks, narrative platforms, and campaign strategies.
  • Partner with research, analytics and account teams to unlock audience drivers, develop personas and segmentation strategies that drive program development and delivery.
  • Contribute to developing key performance indicators and program evaluation approaches.
  • Create clear, inspiring briefs that drive exceptional creative and experience design work.
  • Facilitate stakeholder workshops, executive alignment sessions, and strategic planning engagements.
  • Identify emerging cultural, behavioral, and market shifts that create new opportunities for clients.
  • Partner closely with research, customer experience, creative, digital, consulting, and account teams to solve complex business challenges.
  • Check for strategy and brand consistency in creative concepting and delivery.

What We're Looking For

You are a strategist first. You know how to uncover meaningful insights, define compelling positions, build persuasive narratives, and create strategic direction that inspires action. You understand that brands are not simply communications systems - they are systems of meaning.

You see audiences as people, not segments. You know how to connect human motivations with organizational goals. You can move comfortably between long-term brand building and immediate business priorities. Between analytical rigor and creative imagination. Between evidence, intuition, and judgment. Most importantly, you know that strategy is not about having all the answers. It's about asking the questions that reveal opportunities others miss.

You Bring:

Professional Skills

  • Significant experience in brand strategy, communications planning, creative strategy, customer strategy, consumer behavioral psychology, consulting, or a related discipline.
  • A strong track record of leading strategic work across complex, multidisciplinary engagements and with cross-functional marketing teams.
  • Experience developing positioning, messaging architectures, audience personas, narrative frameworks, campaign strategies, and creative briefs.
  • Strong facilitation and stakeholder management skills, including executive-level engagement.
  • Exceptional communication, storytelling, and presentation abilities.
  • Proven ability to align diverse stakeholders around strategic direction and organizational priorities
  • Curiosity about culture, behavior, technology, and the forces shaping how people make decisions
  • Experience using AI as a tool to make our research and deliverables smarter and more efficient.
  • Primary and secondary research experience and demonstrated ability to use the data to unlock insights that drive program design.

Minimum Qualifications:

  • Bachelor's degree in marketing, market research, journalism, sociology or related fields. (applicants can substitute one year of related experience for one year of education)
  • 10+ years of experience developing and leading brand, communications, customer experience, or business strategies within agencies, consultancies, or client organizations.
  • Must be able to pass a background check and secure public trust clearance.

What Success Looks Like

Success in this role is not measured by the number of strategies created. It's measured by the decisions those strategies enable.

You will:

  • Help clients see opportunities they couldn't previously see.
  • Bring clarity to ambiguity and alignment to complexity.
  • Influence critical business, brand, and experience decisions.
  • Elevate the quality of creative thinking across teams.
  • Strengthen client relationships through trusted strategic leadership.
  • Create work that earns attention, builds trust, drives participation, and delivers meaningful outcomes.
  • Build a stronger culture of strategic thinking across teams, improving how opportunities are identified, framed, and brought to market.

Working at ICF

ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer.Together, our employees are empowered to share theirexpertiseand collaborate with others to achieve personal and professional goals. For more information, please read ourEEOpolicy.

We will consider for employment qualified applicants with arrest and conviction records.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals withsincerely heldreligious beliefs, in all phases of the application and employment process. To requestan accommodation,please emailCandidateaccommodation@icf.comand we will be happy toassist. All information you provide will be kept confidential and will be used only to the extentrequiredto provide needed reasonable accommodations.

Read more aboutworkplacediscriminationrightsor our benefit offerings which are included in theTransparency in (Benefits) CoverageAct.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate orassistwith responses during interviews (whether in-person or virtual) is notpermitted. This policy is in place tomaintainthe integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodationthat involves the use of AI. Ifsuch anaccommodation is needed, candidates are instructed to contact us in advance atcandidateaccommodation@icf.com. Weare dedicated to providingthe necessary support to ensure that all candidates have an equal opportunity to succeed.


Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$118,807.00 - $201,971.00DC Remote Office (DC99)

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