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Cpg Food Broker Jobs (NOW HIRING)

Manage brokers and third-party partners as needed, including brand education, objective setting ... Minimum of 5-10 years progressive sales experience in the food/CPG industry, with strong exposure ...

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Account Manager

Spokane, WA · Remote

$90K - $110K/yr

Kahler-Senders Group is a 100+ year-old privately owned and managed food / confection brokerage ... Strong knowledge of CPG industry with a focus on food products * Minimum 5 years of industry ...

Work with broker partners across relevant accounts to support new item setup, promotional plans ... CPG, food & beverage, or retail * Proficiency in Microsoft Excel (pivot tables, VLOOKUP, data ...

Sr. Sales Manager (Ethnic)

Brea, CA · On-site

$90K - $115K/yr

Build and maintain strong relationships with key accounts, brokers, and wholesalers. * Proactively ... in CPG, food service, or ethnic retail. * Strong understanding of ethnic grocery market dynamics ...

CA · On-site

Partner cross-functionally with Sales, Marketing, Supply Chain, Finance, brokers, and distributors ... Experience within Consumer Packaged Goods (CPG), food & beverage, retail, or consumer products ...

Partner cross-functionally with Sales, Marketing, Supply Chain, Finance, brokers, and distributors ... Experience within Consumer Packaged Goods (CPG), food & beverage, retail, or consumer products ...

Showing results 41-60

Cpg Food Broker information

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$25.5K

$66.7K

$117K

How much do cpg food broker jobs pay per year?

As of Sep 1, 2026, the average yearly pay for cpg food broker in the United States is $66,677.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What is a CPG food broker?

CPG food brokers are intermediaries who represent consumer packaged goods (CPG) food manufacturers to retailers, wholesalers, and distributors. Their primary job is to help food brands get their products into stores, negotiate shelf placement, and increase sales. Food brokers use their industry relationships and market knowledge to connect manufacturers with the right buyers, manage product promotions, and provide valuable feedback about market trends. They typically work on commission and are especially useful for new or small brands seeking to expand their presence in grocery stores and supermarkets.

How do CPG food brokers typically collaborate with manufacturers and retailers to ensure product success on store shelves?

CPG Food Brokers act as intermediaries between food manufacturers and retail outlets, working closely with both parties to facilitate product placement, promotions, and sales strategies. They regularly communicate with manufacturers to understand product features and marketing goals, while also building strong relationships with retail buyers to negotiate shelf space and plan in-store promotions. This collaboration requires brokers to be proactive, organized, and skilled at managing multiple accounts, ensuring that products gain visibility and meet sales targets. Effective brokers often visit stores, analyze sales data, and provide feedback to manufacturers to continuously improve product performance.

What are the key skills and qualifications needed to thrive as a CPG food broker, and why are they important?

To thrive as a CPG Food Broker, you need strong sales acumen, knowledge of the consumer packaged goods industry, and typically a background in business, marketing, or a related field. Familiarity with CRM software, sales analytics tools, and retail management systems is commonly required. Outstanding negotiation, relationship-building, and communication skills help you stand out in this client-focused role. These abilities are crucial for effectively representing brands, securing shelf space, and driving sales growth in a competitive market.

What is the difference between Cpg Food Broker vs Cpg Sales Representative?

AspectCpg Food BrokerCpg Sales Representative
CredentialsTypically requires industry knowledge, sales experience, and sometimes a licenseOften needs sales experience; certifications vary by employer
Work EnvironmentIndependent or agency-based, working with multiple brands and retailersCompany-employed, focusing on specific products or brands
Employer & Industry UsageUsed by agencies and manufacturers to manage retail accountsUsed by manufacturers to directly sell to retailers or distributors

The main difference is that Cpg Food Brokers act as intermediaries between manufacturers and retailers, managing multiple brands, while Cpg Sales Representatives typically work directly for a single company to promote and sell their products. Both roles require sales skills and industry knowledge but differ in their work environment and scope.

More about Cpg Food Broker jobs

What cities are hiring for Cpg Food Broker jobs?

Cities with the most Cpg Food Broker job openings:

What states have the most Cpg Food Broker jobs?

States with the most job openings for Cpg Food Broker jobs include:

Infographic showing various Cpg Food Broker job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $66,677 per year, or $32.1 per hour.

Full-time

Medical, Retirement, PTO

Re-posted 18 days ago


Job description

Reporting to the Director of Sales, this accomplished and highly strategic sales professional will be tasked with leading the delivery of budgeted top and bottom-line sales objectives across defined customers within the assigned channels across the CHG portfolio of products. This role is responsible for managing both direct retail relationships and an established Direct Store Delivery (DSD) distribution network, while also driving distributor development and new business acquisition. The ideal candidate is a proactive, results-driven go-getter with strong financial acumen, excellent communication skills, and a self-starter mentality. This highly analytical individual will establish and execute strategies and tactics to deliver short-, mid- and long-term growth plans while collaborating cross-functionally and across the sales organization to expand market presence. This individual must possess very strong account management and collaboration skills and a strong familiarity and understanding of the CPG Food industry as well as the assigned channels are desired.

Duties and Responsibilities: Working in close partnership with the Director of Sales, and other internal stakeholders, works to develop branded and private label business in the designated Sales territory. Key customers include Albertson's, Kroger, Raley's, US Bakery, UTZ Snacks, Grocery Outlet, Erewhon, Nugget, & Natural Grocers.

  • Build and manage relationships with key natural/specialty retail customers, ensuring alignment with customer strategies, category growth initiatives, and emerging consumer trends.
  • Lead and optimize the existing DSD tortilla distribution network, including distributor performance management, route-to-market effectiveness, and identification of expansion opportunities in existing and new markets.
  • Identify, onboard, and develop DSD tortilla distribution partners, setting clear expectations, performance objectives, and accountability measures to drive mutual growth and execution excellence.
  • Partner with fellow Sales Managers and cross-functional teams to identify, secure, and win new business opportunities, including new accounts, new categories, and expanded distribution.
  • Manage brokers and third-party partners as needed, including brand education, objective setting, trade planning, and performance tracking.
  • Collaborates with customer team on challenges, opportunities, innovation, and pricing to ensure compliance with key customer strategic plans.
  • Plays a leading role in working closely with customers to cultivate and define future Innovation opportunities within both existing and new categories / segments.
  • Engages in managing and developing brokers which includes brand education, objective setting, trade promotion planning, tracking, measuring and evaluating.
  • Effectively manages all sales spending (e.g., Trade, T&E, SG&A, etc.). Adhere to trade spending guidelines while maximizing promotional effectiveness.
  • Builds expertise in selling CHG's extensive line of food offerings across all dayparts.
  • Communicates to the organization on a timely basis regarding any changes in business and market trends which impact our business and provide action plans/ alternatives to address these changes as required.
  • Gains deep understanding around CHG's product lines and works to maximize margin/ profit.
  • Partners with CHG's R&D/Marketing/Innovation team for customized product development and winning innovation to enable business development and accelerate growth.
  • Analyzes business and develops sales strategies and plans which differentiate CHG as a partner of choice and enable CHG to profitably grow.
  • Communicates clearly and directly with multiple inter-company departments, including Marketing, R&D, Quality Assurance, Supply Chain, Customer Service, Operations, Purchasing and Finance.
  • Performs all other duties as assigned.

Minimum Job Requirements:

Education/Certifications and Experience:

  • Bachelor's degree in Business, Marketing, or another related field.
  • Minimum of 5-10 years progressive sales experience in the food/CPG industry, with strong exposure to natural/specialty retail and/or DSD distribution models.
  • Experience in Food Manufacturing, and a basic understanding of plant operations, a benefit.
  • Ability to travel throughout the country in support of ongoing customer business development or internal CHG meetings.

Knowledge, Skills, and Abilities:

  • Proficient use of computer, Microsoft Office (Word, Excel, PowerPoint, Teams), and other related applications or software.
  • Proven self-starter and go-getter mentality, with the ability to operate autonomously and drive results
  • Trade promotion and broker management experience.
  • Ability to execute highly effective strategies and plans which deliver budgeted business growth.
  • Experience and understanding of both branded and private label product environments.
  • Excellent written and verbal communication and presentation skills.
  • Very strong financial acumen, adept at interpreting and understanding various P&L metrics.
  • A team player who possesses the ability to develop interdepartmental and customer relationships.
  • Ability to work effectively with diverse groups of associates and customers ranging from entry level to executive level positions.
  • Ability to work with multiple departments, including but not limited to, Finance, Operations, Purchasing, R&D, Supply Chain, Legal, Quality Assurance, and Information Services, both internally and externally
  • Ability to prioritize projects and clearly communicate direction internally and externally.
  • Ability to update and influence internal stakeholders, including company executives.
  • Will demonstrate, promote, and exemplify the C.H. Guenther's Core Values.

What Success Looks Like in This Role:

  • Expanded distribution across natural retailers and DSD network
  • Strong distributor performance and new partner acquisition
  • Consistent delivery of revenue and profit targets
  • Successful launch of new products and customer programs
  • High-impact collaboration with internal teams and peers

At C.H. Guenther, we value transparency in compensation. By providing the salary range for this role, we aim to promote fairness and help candidates make informed choices about their career. The salary range for this role is:

$95,938.00 - $178,010.00

Actual compensation may vary based on job-related knowledge, skills, and experience, as well as geographic location.

C.H. Guenther & Son will never offer or pay a wage or salary that is not compliant with applicable local, state, or federal pay laws, including minimum salary thresholds.

We also offer a variety of benefits, including health and disability insurance, retirement savings options, flexible spending accounts, employee assistance programs, educational assistance, parental leave, paid time off, and company-paid holidays.

For additional information about our company, go to www.chg.com.

C.H. Guenther & Son and its subsidiaries are E-Verify participating employers.

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All offers of employment are contingent upon successful completion of the pre-employment screening process which includes a drug screen and review of criminal background and other records as required.

AA/EEO/Drug-Free Employer