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Cpg Broker information

What is the difference between Cpg Broker vs Cpg Sales Representative?

AspectCpg BrokerCpg Sales Representative
CredentialsLicenses, industry certificationsSales certifications, product knowledge
Work EnvironmentIndependent, client-focusedCompany-based, retail or wholesale settings
Industry UsageFacilitates deals between manufacturers and retailersPromotes and sells products to retailers or consumers

The main difference is that Cpg Brokers act as intermediaries connecting manufacturers with retailers, focusing on deal facilitation, while Cpg Sales Representatives directly promote and sell products to clients. Both roles require industry knowledge and certifications but serve different functions within the CPG industry.

What are some common challenges CPG brokers face when managing multiple brand accounts?

CPG Brokers often juggle numerous brand accounts, which requires excellent organizational skills and the ability to prioritize competing demands. One frequent challenge is balancing the unique needs and expectations of each client while maintaining strong retailer relationships. Additionally, staying updated on category trends and ensuring all brands receive appropriate attention can be demanding. Effective communication and time management are key to overcoming these challenges and ensuring both clients and retailers are satisfied.

What are the key skills and qualifications needed to thrive as a CPG broker, and why are they important?

To thrive as a CPG Broker, you need a strong understanding of consumer packaged goods sales, negotiation skills, and knowledge of retail channels, often supported by experience in sales or marketing. Familiarity with CRM software, sales analytics tools, and retail inventory management systems is typically required. Exceptional relationship-building, communication, and problem-solving abilities help brokers stand out when liaising between brands and retailers. These skills ensure brokers can effectively represent products, secure shelf space, and drive sales growth in a competitive market.

What is a CPG broker?

A CPG broker, or Consumer Packaged Goods broker, is a professional or agency that acts as an intermediary between manufacturers of packaged goods and retailers or distributors. Their main role is to help brands get their products onto store shelves and grow sales by leveraging their industry relationships and expertise. CPG brokers often handle tasks such as negotiating contracts, managing product placement, coordinating promotions, and providing market insights. Working with a CPG broker can help brands expand their market reach and improve efficiency in distribution.

What are popular job titles related to Cpg Broker jobs in Indiana?

For Cpg Broker jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Cpg Broker jobs in Indiana look for?

The top searched job categories for Cpg Broker jobs in Indiana are:

Cpg Broker jobs near you

Channel Account Manager

Albanese Candy

Merrillville, IN • On-site, Remote

Full-time

Posted 14 days ago

Job description

Description
UNDERSTANDING
As Channels Sales Manager, you will lead the development of your territory, driving increased revenue and profitability across the various channels. You will be responsible for meeting annual sales quotas, building customer relationships, securing new business, and leading the broker teams assigned to their region. You build the strongest of relationships with operational and supporting departments by being upfront and collaborative with team leaders from other departments. The Channels Sales Manager is clear about sales gaps and helps provide guidance and resources to eliminate those gaps.
CORE VALUES
Our 5 Core Values are more than just words, they're a way of life. We know that companies with a strong culture & a higher purpose perform better in the long run.
• Own It
• Hustle and Refuse to Settle
• Love People
• Act for the Greater Good
• Find a way
WORKING RELATIONSHIP
  • Reports to the Director of Channel Sales
  • Communicates regularly and has a strong relationship with team members in multiple departments.

RESPONSIBILITIES
  • Directly manage the relationship and business in the assigned territory working directly with customers and the broker network. Works dynamically with broker teams in assigned territory to secure and grow ACG business profitably
  • Executes business planning sessions quarterly with broker partners, ensuring quarterly and annual priorities and sales goals are achieved.
  • Actively pursues new strategic partnerships.
  • Provides coaching and product training to new and existing brokers.
  • Meet and exceed sales, profitability, and distribution objectives.
  • Maintains records on prospective customers in assigned territories through Customer Relationship Management (CRM) tool.
  • Manage trade spend and territory promotional budgets, tracking promotional lift, and ROI.
  • Analyze monthly sales reports. Identify distribution and budget gaps and develop a plan with leadership and broker network to close those gaps.
  • Attends in person or virtually, customer line reviews and other relevant customer meetings with the brokers and/or by self if a direct account.
  • Prepares presentations for key accounts that deliver on Albanese growth strategies for all business categories.
  • Proactively provides critical sales opportunities & customer insights to leadership.
  • Report on market conditions and competitive landscape.
  • Forecast sales for current customers and prospective customers.
  • Other duties as assigned

REQUIREMENTS
  • Previous Consumer Packaged Goods (CPG) sales experience (preference to 5+ years of direct sales and broker management)
  • Strong knowledge of candy industry and candy distribution preferred
  • Excellent interpersonal skills
  • Ability and desire to travel (domestically and internationally) to seek out opportunities with current customers and prospective customers
  • Willingness and ability to flex work hours to meet customer and travel needs
  • Capacity to work and travel on weekends when needed for select industry shows and events
  • Strong follow through and organizational skills
  • Developed business acumen for trade spend ROI, revenue forecasts, and retailer contribution measures.
  • Effective negotiation skills to create win-win-win scenarios.
  • Strong analytic skills with the ability to create and articulate strategic plans their territory and customers.

• Great verbal, written, and presentation communication skills
  • Ability to work remotely without oversight
  • Live within easy access to a major airport
  • Proficient in use of technology and ability to quickly learn, ERP, CRM, Microsoft Office, etc.

EDUCATION
  • High School Diploma or GED required, bachelor's degree or equivalent experience a plus

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