ZipRecruiter

Log In

1

Cpg Brand Manager Jobs in Delaware (NOW HIRING)

All JobsCpg Brand JobsCpg Brand Manager JobsCpg Brand Manager Jobs in Delaware

Cpg Brand Manager information

See Delaware salary details

$29.5K

$84.2K

$143.1K

How much do cpg brand manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for cpg brand manager in Delaware is $84,233.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,100.00 per year, depending on experience, location, and employer.

What do CPG brand managers do?

CPG (Consumer Packaged Goods) brand managers develop and implement strategies to promote and grow their company's brands. They analyze market trends, oversee advertising campaigns, manage product positioning, and coordinate with cross-functional teams such as marketing, sales, and product development to ensure brand consistency and achieve sales targets.

What are the key skills and qualifications needed to thrive as a CPG brand manager?

To thrive as a CPG Brand Manager, you need expertise in marketing strategy, market analysis, and product lifecycle management, often supported by a degree in marketing or business. Familiarity with data analytics tools, CRM platforms, and project management software is typically required, along with experience in consumer packaged goods. Strong communication, leadership, and creative problem-solving skills help set standout candidates apart. These skills and qualities are vital to effectively build brand equity, drive market share, and lead cross-functional teams in a highly competitive industry.

How does a CPG brand manager typically collaborate with cross-functional teams to launch new products?

As a CPG Brand Manager, you will work closely with teams such as product development, sales, supply chain, and marketing to bring new products to market. This involves coordinating timelines, aligning on product positioning, and ensuring consistency in messaging across channels. Regular meetings, shared project management tools, and open communication are essential to address challenges and meet launch objectives on schedule. The role is highly collaborative and requires strong organizational and interpersonal skills to balance differing priorities and drive successful product introductions.

What is a CPG brand manager?

CPG Brand Managers are professionals responsible for overseeing the development, marketing, and positioning of consumer packaged goods (CPG) brands. They analyze market trends, create marketing strategies, collaborate with cross-functional teams, and manage product life cycles to ensure their brands are competitive and profitable. CPG Brand Managers play a key role in building brand awareness, driving sales, and maintaining brand consistency across all channels. Their work often involves working closely with sales, research, and creative teams to execute campaigns and launch new products.

What are popular job titles related to Cpg Brand Manager jobs in Delaware?

For Cpg Brand Manager jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Cpg Brand Manager jobs in Delaware look for?

The top searched job categories for Cpg Brand Manager jobs in Delaware are:

Cpg Brand Manager jobs near you
Infographic showing various Cpg Brand Manager job openings in Delaware as of June 2026, with employment types broken down into 98% Full Time, and 2% Part Time. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $84,233 per year, or $40.5 per hour.

Performance Video Editor (Contract)

Instant Hydration Inc

Dover, DE • On-site

Full-time

Posted 8 days ago

Job description

Description:

We’re looking for a Contract Performance Video Editor to support the development and execution of high-performing paid and organic social creative across our marketing channels.

You’ll own the editing, iteration, and optimization of short-form video content and work across Creative Strategy, Growth, and Marketing to deliver high-quality creative that drives engagement, conversion, and business results.

This is a high-ownership, high-impact role for someone who can operate independently, think beyond the brief, and ship high-quality work quickly. You’ll help shape both our creative production function and our broader culture as we grow.

Requirements:What You’ll Do
  • Edit conversion-focused video ads for Meta, Google, and YouTube from Creative Strategist briefs and scripts.
  • Cut whitelisted/creator (influencer) footage into platform-native ads that preserve creator authenticity while hitting performance structure.
  • Produce in-house creative ads from internal and stock assets — including hooks, B-roll, motion text, captions, and sound design.
  • Exceptional attention to detail; able to consistently deliver client-ready work with minimal QA, including accurate spelling, grammar, capitalization, asset selection, timing, clip placement, and adherence to brand standards.
  • Build multiple variants per concept (hook tests, length cuts, aspect ratios) to feed the testing roadmap.
  • Iterate quickly against paid performance data, sharpening hooks, pacing, and retention from scroll-stop and hold-rate signals.
  • Maintain platform-native specs and best practices across feed, Reels/Shorts, and in-stream placements.
  • Hold brand consistency — adhere to the Instant Hydration visual system while optimizing for performance.
  • Manage an organized asset library and version control to keep throughput high.
  • Proactively identify and source existing UGC, creator, product, retail, and brand assets from the creative library to execute briefs and maximize content output.
  • Take ownership of creative problem-solving by repurposing existing content into fresh, high-performing advertisements when new footage is unavailable.
What We’re Looking For
  • 2+ years editing video for paid social / DTC performance marketing (electrolyte, supplement, wellness, or CPG a plus).
  • Expert in Premiere Pro and/or After Effects (CapCut and Final Cut a plus).
  • A reel demonstrating direct-response ad work — not just brand films — ideally including whitelisted creator content.
  • Strong instinct for hooks, pacing, and retention; you understand why the first three seconds decide everything.
  • Fluency in platform-native formats and specs across Meta, YouTube, and Google.
  • Comfortable working from briefs and treating performance data as a creative input, not an afterthought.
  • High output and fast turnaround in a high-trust, iterative environment.
  • Highly self-motivated and resourceful, with the ability to navigate large asset libraries and execute against briefs with minimal oversight.
  • Demonstrated ability to think beyond execution by proactively identifying opportunities for new creative iterations.
  • Strong ownership mentality and bias toward action; able to independently move projects forward in a fast-paced environment.
  • Bonus: motion graphics, sound design, captioning, and UGC editing chops.
Nice to Haves
  • Experience with Premiere, motion design, and advanced video editing techniques.
  • Background in CPG, retail, DTC, ecommerce, food & beverage, or wellness brands.
  • Experience working alongside creative strategists, media buyers, or growth marketing teams.
  • Understanding of creative testing frameworks, paid social best practices, and performance marketing principles.