Shopper Marketing Manager
Louisville, CO · On-site
The ideal candidate brings deep CPG experience, strong commercial acumen, retail media expertise ... Partner Closely with Sales / Key Account Teams . Act as a strategic business partnertoSales ...
Louisville, CO · On-site
The ideal candidate brings deep CPG experience, strong commercial acumen, retail media expertise ... Partner Closely with Sales / Key Account Teams . Act as a strategic business partnertoSales ...
Louisville, CO · On-site
The ideal candidate brings deep CPG experience, strong commercial acumen, retail media expertise ... Partner Closely with Sales / Key Account Teams . Act as a strategic business partnertoSales ...
Denver, CO · On-site +1
$25/hr
Together, we're Celsius Holdings, Inc.- a global CPG company united by three powerhouse brands and ... Call on target accounts. * Speak with Manager to sell in PDQ's, displays/end cap placement in store.
Denver, CO · On-site +1
$25/hr
Together, we're Celsius Holdings, Inc.- a global CPG company united by three powerhouse brands and ... Call on target accounts. * Speak with Manager to sell in PDQ's, displays/end cap placement in store.
Denver, CO · On-site
$25/hr
... CPG company united by three powerhouse brands and one incredibly talented team. At Celsius, we ... Call on target accounts. * Speak with Manager to sell in PDQ's, displays/end cap placement in store.
Denver, CO · On-site
$25/hr
... CPG company united by three powerhouse brands and one incredibly talented team. At Celsius, we ... Call on target accounts. * Speak with Manager to sell in PDQ's, displays/end cap placement in store.
Be Seen First
Fort Collins, CO · On-site
$25/hr
Track daily performance, sales activity, and account progress using CRM tools * Manage your own ... CPG brand in the energy / wellness space.
Quick apply
Be Seen First
Fort Collins, CO · On-site
$25/hr
Track daily performance, sales activity, and account progress using CRM tools * Manage your own ... CPG brand in the energy / wellness space.
Louisville, CO · On-site
The ideal candidate brings deep CPG experience, strong commercial acumen, retail media expertise ... Partner Closely with Sales / Key Account Teams . Act as a strategic business partner to Sales ...
Louisville, CO · On-site
The ideal candidate brings deep CPG experience, strong commercial acumen, retail media expertise ... Partner Closely with Sales / Key Account Teams . Act as a strategic business partner to Sales ...
Boulder, CO · On-site
$63K - $72K/yr
Sales & Account Management • Build proactive relationships with independent natural retailers to ... CPG brand sales, or broker/distributor sales • Familiarity with the independent natural retail ...
Boulder, CO · On-site
$63K - $72K/yr
Sales & Account Management • Build proactive relationships with independent natural retailers to ... CPG brand sales, or broker/distributor sales • Familiarity with the independent natural retail ...
Denver, CO · On-site
$110K - $140K/yr
... Account Management, B2B Marketing, Measurement & Insights and Revenue Operations. The Senior ... Collaborate with the marketing team on planning and logistics for CPG trade shows and industry ...
New
Denver, CO · On-site
$110K - $140K/yr
... Account Management, B2B Marketing, Measurement & Insights and Revenue Operations. The Senior ... Collaborate with the marketing team on planning and logistics for CPG trade shows and industry ...
New
Denver, CO · Remote
$117K - $161K/yr
... assigned accounts Manage planning, forecasting, and trade investment across a diverse set of ... What you bring to the table... (Must have) Bachelor's Degree 6 years in CPG sales or customer ...
Denver, CO · Remote
$117K - $161K/yr
... assigned accounts Manage planning, forecasting, and trade investment across a diverse set of ... What you bring to the table... (Must have) Bachelor's Degree 6 years in CPG sales or customer ...
Denver, CO · Remote
$117K - $161K/yr
... assigned accounts Manage planning, forecasting, and trade investment across a diverse set of ... What you bring to the table... (Must have) Bachelor's Degree 6 years in CPG sales or customer ...
Denver, CO · Remote
$117K - $161K/yr
... assigned accounts Manage planning, forecasting, and trade investment across a diverse set of ... What you bring to the table... (Must have) Bachelor's Degree 6 years in CPG sales or customer ...
$95K - $140K/yr
Vision * Flexible and health spending accounts (FSA/HSA) * Supplemental life insurance * 401(k) ... Own and manage UPC-level data mapping between CPG syndicated sources (SPINS, Circana, Nielsen ...
$95K - $140K/yr
Vision * Flexible and health spending accounts (FSA/HSA) * Supplemental life insurance * 401(k) ... Own and manage UPC-level data mapping between CPG syndicated sources (SPINS, Circana, Nielsen ...
Boulder, CO · On-site
$95K - $140K/yr
Vision * Flexible and health spending accounts (FSA/HSA) * Supplemental life insurance * 401(k) ... Own and manage UPC-level data mapping between CPG syndicated sources (SPINS, Circana, Nielsen ...
Boulder, CO · On-site
$95K - $140K/yr
Vision * Flexible and health spending accounts (FSA/HSA) * Supplemental life insurance * 401(k) ... Own and manage UPC-level data mapping between CPG syndicated sources (SPINS, Circana, Nielsen ...
Prepare and review account reconciliations and support communication with client, identifying ... Demonstrated expertise in industries such as but not limited to: manufacturing, CPG, healthcare, ...
Prepare and review account reconciliations and support communication with client, identifying ... Demonstrated expertise in industries such as but not limited to: manufacturing, CPG, healthcare, ...
Prepare and review account reconciliations and support communication with client, identifying ... Demonstrated expertise in industries such as but not limited to: manufacturing, CPG, healthcare, ...
Prepare and review account reconciliations and support communication with client, identifying ... Demonstrated expertise in industries such as but not limited to: manufacturing, CPG, healthcare, ...
Prepare and review account reconciliations and support communication with client, identifying ... Demonstrated expertise in industries such as but not limited to: manufacturing, CPG, healthcare, ...
Prepare and review account reconciliations and support communication with client, identifying ... Demonstrated expertise in industries such as but not limited to: manufacturing, CPG, healthcare, ...
Prepare and review account reconciliations and support communication with client, identifying ... Demonstrated expertise in industries such as but not limited to: manufacturing, CPG, healthcare, ...
Prepare and review account reconciliations and support communication with client, identifying ... Demonstrated expertise in industries such as but not limited to: manufacturing, CPG, healthcare, ...
Denver, CO · On-site
$110K - $148K/yr
Manage and grow a portfolio of existing accounts while actively prospecting new leads through ... Familiarity with digital or mobile advertising; experience with CPG or emerging brands a plus
Denver, CO · On-site
$110K - $148K/yr
Manage and grow a portfolio of existing accounts while actively prospecting new leads through ... Familiarity with digital or mobile advertising; experience with CPG or emerging brands a plus
Denver, CO · On-site
$110K - $148K/yr
Manage and grow a portfolio of existing accounts while actively prospecting new leads through ... Familiarity with digital or mobile advertising; experience with CPG or emerging brands a plus
Denver, CO · On-site
$110K - $148K/yr
Manage and grow a portfolio of existing accounts while actively prospecting new leads through ... Familiarity with digital or mobile advertising; experience with CPG or emerging brands a plus
Westminster, CO · On-site
$89K - $133K/yr
... protection, flexible spending accounts and paid time off. Principal Essential Duties ... CPG, food, brand, or category marketing. * Demonstrated experience leading cross-functional ...
Westminster, CO · On-site
$89K - $133K/yr
... protection, flexible spending accounts and paid time off. Principal Essential Duties ... CPG, food, brand, or category marketing. * Demonstrated experience leading cross-functional ...
$89K - $133K/yr
... protection, flexible spending accounts and paid time off. Principal Essential Duties ... CPG, food, brand, or category marketing. * Demonstrated experience leading cross-functional ...
$89K - $133K/yr
... protection, flexible spending accounts and paid time off. Principal Essential Duties ... CPG, food, brand, or category marketing. * Demonstrated experience leading cross-functional ...
$83K - $137K/yr
Prior training or experience within a Consumer Packaged Goods (CPG) environment emphasizing ... spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a ...
Quick apply
$83K - $137K/yr
Prior training or experience within a Consumer Packaged Goods (CPG) environment emphasizing ... spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a ...
$31K - $38.3K
5% of jobs
$38.3K - $45.6K
11% of jobs
$50.1K is the 25th percentile. Wages below this are outliers.
$45.6K - $53K
15% of jobs
$53K - $60.3K
14% of jobs
The median wage is $63.1K / yr.
$60.3K - $67.6K
14% of jobs
$67.6K - $74.9K
12% of jobs
$79K is the 75th percentile. Wages above this are outliers.
$74.9K - $82.2K
9% of jobs
$82.2K - $89.5K
7% of jobs
$89.5K - $96.8K
6% of jobs
$96.8K - $104.1K
4% of jobs
$104.1K - $111.5K
3% of jobs
$31K
$69.2K
$111.5K
A CPG Account Manager is responsible for managing relationships with retail partners and driving sales for consumer packaged goods (CPG) brands. They develop strategic plans, analyze market trends, and negotiate contracts to maximize product placement and revenue. This role involves collaboration with internal teams such as marketing, supply chain, and finance to ensure smooth execution of sales initiatives. Strong communication, analytical, and relationship management skills are essential for success in this position.
To thrive as a CPG Account Manager, you need expertise in sales, relationship management, and a deep understanding of consumer goods markets, often supported by a degree in business or marketing. Familiarity with CRM software, syndicated data platforms like Nielsen or IRI, and retail analytics tools is highly beneficial. Strong negotiation, communication, and problem-solving skills help you build lasting client partnerships and address challenges proactively. These skills are essential for driving revenue growth, ensuring client satisfaction, and effectively managing complex retail accounts in a competitive market.
CPG Account Managers often face challenges such as forecasting demand accurately, adapting to shifting consumer trends, and meeting the evolving needs of both clients and retailers. Balancing multiple accounts and deadlines requires strong organizational and time-management skills. Many companies support their CPG Account Managers with regular training, access to the latest data analytics tools, and close collaboration with cross-functional teams like marketing and supply chain. Open communication and proactive problem-solving are key to overcoming these challenges and maintaining strong, profitable partnerships.

Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 4 days ago
7.7
Based on 39 frontline employees who took The Breakroom Quiz
122nd of 436 rated food and drinks producers
Job Description:
Champion Petfoods is expanding! We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company.
Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years. Founded in a small town in Alberta, Canada, Champion - with its ORIJEN and ACANA brands - is a key player in the global premium pet food industry across three major geographic regions.
We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.
Here's the Scoop - Summary
We are seeking a strategic and commercially driven Shopper Marketing Manager to lead the development and execution of customer-specific shopper marketing strategies across key retail partners in the US.
This role will be responsible for translating brand and consumer strategies into impactful omnichannel activations across in-store, eCommerce, retail media, and digital touchpoints to drive conversion.
The ideal candidate brings deep CPG experience, strong commercial acumen, retail media expertise, and a proven ability to partner cross-functionally across Sales, Brand, Category, and Digital teams.
We are looking for a highly collaborative leader with strong retailer understanding, agency management experience, and a passion for building best-in-class shopper programs that deliver measurable business results.
What a typical day looks like:
Develop Customer-Specific Shopper Marketing Strategies.Build annual shopper marketing plans aligned to brand priorities, customer strategies, and channel growthobjectives.
Lead Retail Activation Planning & Execution.Design and execute omnichannelshopperactivations across in-store, eCommerce, retail media, andkeyshopper touchpoints to drive conversion.
Partner Closely with Sales / Key Account Teams. Act as a strategic business partnertoSales, developing customer-selling stories, retailer-specific programs, andJoint Business Plans (JBPs).
Translate Consumer Insights into Shopper Activations.Leverageshopper,consumer, and category insights toidentifypurchase barriers/opportunities, translating them into impactful programs that influence path-to-purchase behavior.
Lead agency partners &Activation Development.Develop strategic briefs and lead external shopper marketing,creative, and retail mediapartners to build integrated activations that drive shopper conversion.
Manage Retail Media & Digital Commerce Integration.Partnerwith retail media, eCommerce, and merchandising teams tobuildintegrated shopper campaigns across retailer ecosystems, ensuring alignment across the full shopper journey.
Oversee Merchandising& PromotionalPrograms.Develop andoptimizepromotions, display strategies, and merchandising initiatives to maximize incremental sales.
Measure ROI and Performance Effectiveness.Track activation performance using KPIs such as sales lift, ROI, incrementality, conversion, TDP growth, and promotional efficiency.
Manage Shopper Marketing Budget & Investment Allocation. Own budget planning, spend tracking, and optimization to ensure efficient investment across customers and channels.
Collaborate Cross-Functionally. Partner with Brand, CategoryManagement, Sales, and Supplyto ensure aligned, scalable,and executable programs.
Build Best-in-Class Retailer Relationships.Develop strong relationships with retailer marketingand commercialteamsto unlockshopper activation opportunities,better placements, and joint growth opportunities.
What are we looking for?
10+ years of experiencein CPG, preferably across Shopper Marketing, Customer Marketing, Brand Marketing, and/or Trade Marketing.
Proven experience developing and leading omnichannel shopper marketing programs, integrating in-store, eCommerce, retail media, and digital activation to drive conversion and brand growth.
Strong experience integrating shopper marketing into customer business plans, Joint Business Plans (JBPs), innovation launches, and channel growth strategies, with the ability to influence customer and internal commercial agendas.
Strong commercial acumen, with the ability to connect shopper activations to business outcomes including revenue growth, incrementality, ROI, TDP gains, velocity, and promotional efficiency.
Hands-on experience developing and leading retail media campaigns, withstrongunderstanding of audience strategy, media optimization, attribution, and lower-funnel conversion.
Strong analytical and shopper insights capabilities, includingproficiencyin syndicated and retailer data sources such as Nielsen,Circana, panel data, loyalty data, and point-of-sale analytics.
Proven ability to lead cross-functional teams, partnering effectively acrossBrand,Salesand Digitalteams to drive alignment and execution.
Experience working directly with major US retailers and their marketing/commercial teams, withstrongunderstandingofcustomer-specific activationprinciples.
Experience managing shopper marketingbudgetincluding investment planning, allocation, and management.
What can you expect from Champion?
Safety:a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
Earnings:Salary range from USD$105,000 to USD$144,000, 401k with Company, and donation matching.
Industry Competitive Benefits:Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
Continuing Education:In House & Online Learning & Development, as well as an Education Assistance Program.
Quality:a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
Other Perks:Free Bag of Premium Pet Food each month, Free Parking and more!
What are you waiting for? Join the pack!
Come as you are.
We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.
Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.
#cpfind
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience.The total compensation package for this position mayalso include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offeredand the employee's work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
USD 0.00 - USD 0.00Employment Type: FULL_TIMEGet the full story on Breakroom