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Counter Assistant Jobs in Rochester, NY (NOW HIRING)

Kwik Fill

Assistant Manager

Rochester, NY

$2.4K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and ... The Assistant Manager is held responsible for all cash and inventories during the absence of the ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$3.4K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and ... The Assistant Manager is held responsible for all cash and inventories during the absence of the ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$3.2K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and ... The Assistant Manager is held responsible for all cash and inventories during the absence of the ...

Kwik Fill

Assistant Manager

Rochester, NY

$1.8K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and ... The Assistant Manager is held responsible for all cash and inventories during the absence of the ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$1.8K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and ... The Assistant Manager is held responsible for all cash and inventories during the absence of the ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$1.8K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and ... The Assistant Manager is held responsible for all cash and inventories during the absence of the ...

Kwik Fill

Assistant Manager

Rochester, NY

$2.7K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and ... The Assistant Manager is held responsible for all cash and inventories during the absence of the ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$2.7K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and ... The Assistant Manager is held responsible for all cash and inventories during the absence of the ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$2.4K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and ... The Assistant Manager is held responsible for all cash and inventories during the absence of the ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$1.8K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and ... The Assistant Manager is held responsible for all cash and inventories during the absence of the ...

Kwik Fill

Assistant Manager

Mount Morris, NY

$20.40 - $26/hr

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and ... The Assistant Manager is held responsible for all cash and inventories during the absence of the ...

Kwik Fill

Assistant Manager

Geneseo, NY · On-site

$4.1K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and ... The Assistant Manager is held responsible for all cash and inventories during the absence of the ...

New

WXXI

Café Attendant

Rochester, NY · On-site

$16/hr

... Assist with food preparation as required. • Keep service counters clean and fully stocked. • Ensure that all food cabinets are stocked and tidy to deliver full service. • Inform assistant ...

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All JobsCounter JobsCounter Assistant JobsCounter Assistant Jobs in Rochester, NY

Counter Assistant information

See Rochester, NY salary details

$10

$17

$30

How much do counter assistant jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for counter assistant in Rochester, NY is $17.85, according to ZipRecruiter salary data. Most workers in this role earn between $14.95 and $18.75 per hour, depending on experience, location, and employer.

What is a counter assistant?

Counter assistants are customer service professionals who typically work at the front counter of shops, cafes, pharmacies, or other retail establishments. Their main duties include serving customers, handling payments, answering questions, and sometimes preparing or packaging products. They play a vital role in ensuring a positive customer experience by being friendly, efficient, and knowledgeable about the products or services offered. Counter assistants may also help with stock management and maintaining the cleanliness of their work area.

What are the key skills and qualifications needed to thrive as a counter assistant, and why are they important?

To thrive as a Counter Assistant, you need strong customer service skills, basic numeracy, and experience in retail or food service environments. Familiarity with point-of-sale (POS) systems, cash handling procedures, and sometimes food safety certifications is typically required. Excellent communication, multitasking, and a friendly demeanor help distinguish top performers in this role. These abilities are crucial for ensuring smooth transactions, customer satisfaction, and efficient operation of the service counter.

What are some common challenges faced by counter assistants, and how can they be managed effectively?

Counter Assistants often encounter challenges such as handling high volumes of customers during peak hours, managing difficult or dissatisfied customers, and maintaining accuracy in transactions. To manage these effectively, it helps to stay organized, remain calm under pressure, and have strong communication skills to resolve customer concerns. Teamwork is also important, as collaborating with colleagues can ensure smooth operations and provide support when needed.

What is the difference between Counter Assistant vs Cashier?

AspectCounter AssistantCashier
Required CredentialsHigh school diploma or equivalent; basic customer service skillsHigh school diploma or equivalent; cash handling experience
Work EnvironmentRetail counters, customer service areasCheckout counters, retail stores, supermarkets
Employer & Industry UsageRetail, hospitality, supermarketsRetail, supermarkets, restaurants
Common Search & ComparisonOften compared for customer service roles in retailMore focused on cash handling and transactions

While both Counter Assistants and Cashiers work in retail environments and handle customer interactions, Counter Assistants typically assist with product inquiries and customer service at the counter, whereas Cashiers primarily focus on processing transactions and handling cash. The roles often overlap, but the main distinction lies in their primary responsibilities within the retail setting.

What are the duties of a counter assistant?

A counter assistant is responsible for serving customers at a sales counter, handling transactions, providing product information, and maintaining the cleanliness and organization of the counter area. They often use cash registers or point-of-sale systems and may assist with inventory management and customer inquiries.

What are the most commonly searched types of Counter jobs in Rochester, NY?

The most popular types of Counter jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Counter Assistant jobs?

Cities near Rochester, NY with the most Counter Assistant job openings:

Counter Assistant jobs near you
Infographic showing various Counter Assistant job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 23% Part Time, 1% Temporary, and 6% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $37,130 per year, or $17.9 per hour.

Assistant Manager

Kwik Fill

Rochester, NY

$2.4K/wk

Full-time

Re-posted 13 days ago

Kwik Fill rating

4.3

Company rating: 4.3 out of 10

Based on 40 frontline employees who took The Breakroom Quiz

39th of 47 rated convenience stores

Job description

Pay Rates: Minimum Pay: $18.25 and Max Pay: $20.25 .

2440 W. Ridge Rd., ROCHESTER, New York, 14626

Company Conformance Statements 

In the performance of their respective tasks and duties, all employees are expected to conform to the following: 

  • Perform quality work within deadlines with or without direct supervision.
  • Interact professionally with other employees, customers, contractors, and suppliers.
  • Work effectively as a team contributor on all assignments.
  • Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.


Position Purpose

The Assistant Store Manager shares responsibility for the store's operations with the Store Manager. Along with the District Manager and the Retail Training Department will provide support in training, including but not limited to, ensuring compliance with company policies and procedures, paperwork being completed as required, training for all associates being monitored, and state and federal training being taken and being followed.


Position Description - Essential Functions, Duties, and Responsibilities

  • Manage daily activities of employees to improve sales performance.
  • Assist in the training and motivation of all store personnel.
  • Offer appropriate customer service.
  • Greet all customers with a smile and hello.
  • Suggest merchandise purchases to all customers.
  • Learn and operate the cash register and additional required equipment with accuracy.
  • Price, stock, and face merchandise. Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas.
  • Manage product storage, maintenance, and rotation activities to avoid any damage or spoilage. At times this may entail lifting a weight of 50lbs or more to accomplish certain stocking requirements.
  • Maintain the store in accordance with maintenance policies and conform to any required Health Department rules and regulations. To accomplish this, these tasks may include but are not limited to, replacing gas nozzles and hoses, changing pump filters, sweeping parking lots, picking up trash on the store property, emptying trash cans, keeping store shelves clean and stocked and fronted, and cleaning restrooms and floors.
  • Following and enforcing all security and safety policies and procedures.
  • Account for all shift and daily transactions.
  • Always present a neat and clean appearance.
  • Wears and enforces any required dress code.
  • Perform other duties that may be assigned by the Store Manager or District Manager.
  • Required to work at least two (2) nights per week and three (3) weekends per month.


The Assistant Manager is held responsible for all cash and inventories during the absence of the Store Manager. All overages and shortages are to be reported to the Store Manager immediately.


Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions of this position.


Required Qualifications

  • Valid Driver's License
  • Dependable, independent transportation that does not rely on a third party.
  • A working phone number through which the Store Management and Staff can contact you.


Competencies/Skills  

  • Ability to multi-task
  • Organizational and communication skills

Work Environment  

  •  While performing the duties of this job, works in a typical retail convenience store setting.


Physical Demands   

  • Incumbents must be able to lift up to fifty pounds.
  • Bending and twisting
  • Standing, walking, or sitting for prolonged periods


Programs/Equipment Used

  • POS/cash register experience helpful
  • Adding machine
  • General office equipment
  • Desktop Computers/Laptop Computer and Tablets 


Required Education and Experience  

  • High School diploma or GED equivalent.
  • Prior convenience store experience is helpful but not required.

What Kwik Fill employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Kwik-Fill logo

About Kwik-Fill

Sourced by ZipRecruiter

Kwik-Fill is an established player in the petroleum industry based in Warren, PA, US. The company operates a network of gasoline and diesel fuel stations that provide automotive services to a large client base predominantly in the North-Eastern states of the US. The foundations of Kwik-Fill were laid in the year 1960 and the organization has since then made several leaps in the realm of petroleum product retailing with a pledge to offering quality products and sound customer service. Kwik-Fill's mission is rooted in the concept of continually improving their services to meet the changing needs of customers, while maintaining a commitment to the communities they serve. Over the years, Kwik-Fill has established itself as a trusted fuel source and has made notable contributions to local economies through its robust presence.

Industry

Gasoline stations and food services and drinking places

Company size

51 - 200 Employees

Headquarters location

Warren, PA, US

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