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Counter Assistant Jobs in Rochester, NY (NOW HIRING)

Sid Harvey Industries I

Counter Sales

Rochester, NY · On-site

$24 - $27/hr

Promptly assist customers at counter. Ask pertinent questions, provide information they may need, take orders and provide excellent customer service. * Conduct self in a professional and ethical ...

Sid Harvey Industries I

Counter Sales

Rochester, NY · On-site

$68.77/hr

Promptly assist customers at counter. Ask pertinent questions, provide information they may need, take orders and provide excellent customer service. * Conduct self in a professional and ethical ...

New

Bob Johnson Auto Group

Parts Counter/Driver

Spencerport, NY · On-site

$16 - $17.50/hr

Responsibilities - Parts Delivery Driver / Counter Person: · Assist customers in purchasing parts and accessories · Look up the correct parts and pricing for retail customers as well as technicians ...

Genuine Parts Company

Store Counter Sales

Rochester, NY · On-site

$17.75/hr

As a NAPA Counter Sales associate , you are looked at as the "face of the retail store" and the go ... Use your parts knowledge to assist other NAPA team members answer questions for customers

Bob Johnson Auto Group

Parts Counter Person

Avon, NY · On-site

$35K - $65K/yr

Bob Johnson Ford is looking for an experienced and motivated Parts Counter Person to join our team ... Responsibilities include: * Assist technicians, service advisors, wholesale customers, and retail ...

Bob Johnson Auto Group

Parts Counter

Rochester, NY · On-site

$19 - $21/hr

Greet and assist customers in person and over the phone with parts inquiries. * Identify and source parts using manufacturer catalogs and dealership systems. * Process parts orders, returns, and ...

Monroe Tractor

Parts Counter Representative

Batavia, NY · On-site

$20 - $22/hr

Operate forklift (will train). * Assist in Parts inventory. * Maintain and develop product knowledge. Benefits * Medical, Dental & Vision Insurance * Health Savings Account (Employer + Employee ...

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Counter Assistant information

See Rochester, NY salary details

$10

$17

$30

How much do counter assistant jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for counter assistant in Rochester, NY is $17.85, according to ZipRecruiter salary data. Most workers in this role earn between $14.95 and $18.75 per hour, depending on experience, location, and employer.

What is a counter assistant?

Counter assistants are customer service professionals who typically work at the front counter of shops, cafes, pharmacies, or other retail establishments. Their main duties include serving customers, handling payments, answering questions, and sometimes preparing or packaging products. They play a vital role in ensuring a positive customer experience by being friendly, efficient, and knowledgeable about the products or services offered. Counter assistants may also help with stock management and maintaining the cleanliness of their work area.

What are the key skills and qualifications needed to thrive as a counter assistant, and why are they important?

To thrive as a Counter Assistant, you need strong customer service skills, basic numeracy, and experience in retail or food service environments. Familiarity with point-of-sale (POS) systems, cash handling procedures, and sometimes food safety certifications is typically required. Excellent communication, multitasking, and a friendly demeanor help distinguish top performers in this role. These abilities are crucial for ensuring smooth transactions, customer satisfaction, and efficient operation of the service counter.

What are some common challenges faced by counter assistants, and how can they be managed effectively?

Counter Assistants often encounter challenges such as handling high volumes of customers during peak hours, managing difficult or dissatisfied customers, and maintaining accuracy in transactions. To manage these effectively, it helps to stay organized, remain calm under pressure, and have strong communication skills to resolve customer concerns. Teamwork is also important, as collaborating with colleagues can ensure smooth operations and provide support when needed.

What is the difference between Counter Assistant vs Cashier?

AspectCounter AssistantCashier
Required CredentialsHigh school diploma or equivalent; basic customer service skillsHigh school diploma or equivalent; cash handling experience
Work EnvironmentRetail counters, customer service areasCheckout counters, retail stores, supermarkets
Employer & Industry UsageRetail, hospitality, supermarketsRetail, supermarkets, restaurants
Common Search & ComparisonOften compared for customer service roles in retailMore focused on cash handling and transactions

While both Counter Assistants and Cashiers work in retail environments and handle customer interactions, Counter Assistants typically assist with product inquiries and customer service at the counter, whereas Cashiers primarily focus on processing transactions and handling cash. The roles often overlap, but the main distinction lies in their primary responsibilities within the retail setting.

What are the duties of a counter assistant?

A counter assistant is responsible for serving customers at a sales counter, handling transactions, providing product information, and maintaining the cleanliness and organization of the counter area. They often use cash registers or point-of-sale systems and may assist with inventory management and customer inquiries.

What are the most commonly searched types of Counter jobs in Rochester, NY?

The most popular types of Counter jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Counter Assistant jobs?

Cities near Rochester, NY with the most Counter Assistant job openings:

Counter Assistant jobs near you
Infographic showing various Counter Assistant job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 23% Part Time, 1% Temporary, and 6% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $37,130 per year, or $17.9 per hour.

Counter Sales

Sid Harvey Industries I

Rochester, NY • On-site

$24 - $27/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Job description

Level of Contribution = Self

Job Description for: Counter Sales – Branch Locations

Sid Harvey’s an HVAC wholesale distributor of heating, cooling and refrigeration equipment and products is seeking a full-time HVAC Counter Sales for its Rochester, NY Location.

Summary:

Provide excellent customer service by assisting customers promptly and courteously with their purchases and efficient processing of their orders. Answer questions and provide information as needed. Generate sales through excellent customer service, add-on and up-selling. Perform all job responsibilities in a safe, timely and efficient manner while representing Sid Harvey’s in a professional manner.

Reports To:

Branch Manager

Essential Duties and Responsibilities:

  • Promptly assist customers at counter. Ask pertinent questions, provide information they may need, take orders and provide excellent customer service.
  • Conduct self in a professional and ethical manner at all times. Treat external and internal customers and associates with courtesy and respect.
  • Effectively promote MITCO and Sid Harvey Manufactured and Remanufactured products as selling tools towards customer up-selling.
  • Data entry and retrieval on computer system, including entering of customer orders, branch transfers, obtain quotation information, inventory information, pricing.
  • Follow-up on customer orders, resolve problems to the customer’s satisfaction, respond timely to customer. Also notify Branch Manager of any missed opportunities, for example, if they ask for merchandise that we don’t have sell or are out-of-stock.
  • Answer telephones professionally and pleasantly, assisting customers, taking orders and providing excellent customer service.
  • Provide product/job quotes as appropriate.
  • Demonstrate knowledge of Sid Harvey products (i.e. Air Conditioning, Refrigeration and Heating) to meet customer’s needs.
  • Continuously update product knowledge through any available resources. Stay informed and educated as to product inventory and applicability. Know location of merchandise in warehouse.
  • Effectively communicate to customers any relevant policies and/or procedures regarding purchases, returns, credit terms, etc.
  • Assist in maintaining appearance of branch as needed, straightening, cleaning counter area, warehouse, bathrooms, etc.
  • Report back orders and/or material discrepancies.
  • Accurately perform cycle counts as required.
  • Perform all duties in a safe manner, following all safety rules. Inform manager of any potentially hazardous conditions.
  • Assist in year-end physical inventories as requested.
  • Perform other responsibilities as directed.

Abilities and Physical Requirements:

While performing the duties of this job, the employee is regularly required to stand; walk; carry and or reach. The employee is regularly required to lift up to 25 lbs. The employee is frequently required to lift up to 50 lbs. The employee is occasionally required to lift up to 100 lbs. 

While performing the duties of this job, the employee is regularly required to talk or hear; read and identify numbers for accurate order filling and receiving of material, payment processing, etc. The employee is regularly required to apply sound reasoning and logic in performing daily tasks. The employee is required to be able to safely operate a forklift and or pallet jack. Must be able to pass a drug test.

Benefits - In addition to highly competitive wages and a Bonus Program, full-time employees enjoy a very robust benefits package, including:

• Generous company contribution for the employee as well as qualified spouse and dependents insurance for: Medical, Dental, Vision, Life insurance and Long-term disability insurance.

• Paid Vacation, Paid Holidays, Sick Time and Flex time. 

• 401-K with partial company match.

• Profit Sharing

• Earn while you learn with free enrollment into the Blue Hawk University, the industry's premier online-based training academy, offering hundreds of beneficial courses for your general knowledge and continuing education.

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