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Cosmetics Marketing Jobs (NOW HIRING)

Boscov's

Cosmetics Counter Manager- FT

Monaca, PA · On-site

$19K - $22K/yr

Boscov's Retail Cosmetics Sales Counter Manager Experienced Retail Cosmetics Sales Counter Managers-do you have a passion for helping others and marketing products? Bring your experience to work for ...

Boscov's

Cosmetics Counter Manager- FT

Wyomissing, PA · On-site

$20K - $24K/yr

Boscov's Retail Cosmetics Sales Counter Manager Experienced Retail Cosmetics Sales Counter Managers-do you have a passion for helping others and marketing products? Bring your experience to work for ...

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Cosmetics Marketing information

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$13

$32

$56

How much do cosmetics marketing jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for cosmetics marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in cosmetics marketing, and how can they be addressed?

Professionals in cosmetics marketing often face challenges such as keeping up with rapidly changing consumer trends, intense competition, and complying with strict regulations regarding product claims and advertising. To address these, marketers need to stay updated on industry movements, leverage data analytics for insights, and work closely with product development and legal teams. Building strong relationships with influencers and maintaining an agile marketing strategy are also key to staying ahead in this dynamic field.

What is cosmetics marketing?

Cosmetics marketing involves promoting and selling beauty and personal care products such as makeup, skincare, haircare, and fragrances. Professionals in this field create advertising campaigns, manage social media, conduct market research, and develop strategies to reach target customers. The goal is to build brand awareness, drive sales, and foster customer loyalty in a highly competitive industry. Cosmetics marketers must stay current with trends and regulations to effectively position their brands.

What are the key skills and qualifications needed to thrive in cosmetics marketing, and why are they important?

To thrive in Cosmetics Marketing, you need a strong background in marketing principles, consumer behavior, and brand management, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, social media analytics tools, and content management systems is typically required. Creativity, trend awareness, and excellent communication skills help differentiate top performers in this field. These competencies are vital for successfully developing campaigns, engaging target audiences, and driving brand growth in a highly competitive industry.

What is the difference between Cosmetics Marketing vs Cosmetics Brand Manager?

AspectCosmetics MarketingCosmetics Brand Manager
Primary FocusDeveloping marketing strategies, advertising campaigns, and promotional activities for cosmetics productsOverseeing overall brand strategy, product development, and market positioning of the cosmetics brand
Required SkillsMarketing skills, market research, advertising, digital marketingBrand management, product development, leadership, strategic planning
Work EnvironmentMarketing departments, advertising agencies, digital platformsCross-functional teams, product development, executive leadership
Common UsageUsed by companies to describe marketing roles focused on promotionUsed for roles responsible for overall brand success and strategy

Cosmetics Marketing primarily focuses on creating and executing marketing campaigns to promote cosmetics products, while Cosmetics Brand Managers oversee the overall brand strategy, ensuring the brand's market position and product portfolio align with business goals. Both roles require marketing knowledge, but Brand Managers have broader responsibilities including product development and strategic planning.

More about Cosmetics Marketing jobs
What cities are hiring for Cosmetics Marketing jobs? Cities with the most Cosmetics Marketing job openings:
What are the most commonly searched types of Cosmetics Marketing jobs? The most popular types of Cosmetics Marketing jobs are:
What states have the most Cosmetics Marketing jobs? States with the most job openings for Cosmetics Marketing jobs include:
What job categories do people searching Cosmetics Marketing jobs look for? The top searched job categories for Cosmetics Marketing jobs are:
Cosmetics Marketing jobs near you
Infographic showing various Cosmetics Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Omnichannel Marketing Analyst

Benefit Cosmetics

San Francisco, CA • On-site

$90K - $138K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Benefit Cosmetics rating

9.8

Company rating: 9.8 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

Benefit Cosmetics
You're sooo Benefit!
The Omnichannel Marketing Analyst drives data-informed decision-making across OmniChannel marketing through KPI tracking, advanced analytics, and actionable insights. It leads cross-channel performance analysis to evaluate effectiveness, understand customer behavior, and identify opportunities to improve marketing impact, efficiency, and brand love. The role develops and enhances dashboards, research, and reporting to deliver accurate, timely, and actionable performance visibility for global and local teams. Through cross-functional collaboration, it translates data into clear recommendations that inform strategy, optimize performance, and address key business needs.
What You'll Do:
  • Help work on market research, segmentation and social listening analysis to understand the latest beauty trends, media consumptions, and consumer behaviors.
  • Execute analysis of marketing campaigns and strategic initiatives across key channels; evaluate performance metrics, creative outputs, cross-channel activation, and consumer trends to surface insights and support recommendations.
  • Deliver monthly reports on customer behavior, social performance, and the competitive landscape, incorporating financial data to support decision-making.
  • Regularly monitor key KPIs to track performance shifts and inform optimization.
  • Support the design of measurement frameworks to assess brand impact and marketing effectiveness, including testing strategies, learning agendas, and benchmarks.
  • Build and maintain scalable self-service dashboards; partner with technical teams to automate reporting and ensure data accuracy.
  • Translate data into clear insights and key findings to support recommendations and stakeholder decision-making.
  • Support data collection, validation, and QA to ensure accurate, reliable reporting.
  • Leverage tools (e.g., BigQuery) to build automated, scalable data processes and anomaly detection.
  • Maintain data structures and categorization for consistent analysis.
  • Support cross-functional analytical initiatives by coordinating timelines, aligning inputs across teams, and tracking deliverables.
  • Keep teams updated on current digital, consumer, and analytics trends.

Qualifications:
  • Bachelor's degree in Marketing, Analytics, Statistics, Mathematics, Business, or related fields. Equivalent experience may be accepted.
  • 2-3 years in data analysis, customer insights, research, or business intelligence, specifically in marketing analytics.
  • Strong proficiency in Excel, including pivot tables and advanced functions.
  • Experienced with qualitative analysis; familiarity with statistical modeling and A/B testing a bonus.
  • Working knowledge of data modeling, data structures, and data warehousing.
  • Experience with data visualization tools (e.g., Power BI, Tableau).
  • Experience working with cross-functional teams in a collaborative environment.
  • Experience in retail/wholesale data preferred; beauty industry experience a strong plus.

Schedule:
  • Hybrid - requires weekly presence at a Benefit Office

The target salary range for this position is $90,000-$138,000 annually. The actual salary offered is based on market location and will depend on a variety of factors, which may include, as applicable, years of relevant experience; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. This position is eligible to earn an annual bonus. This position is also eligible for the following benefits, including but not limited to: comprehensive health, dental and vision plans; a 401(k) plan with employer matching, various paid time off programs; employee discounts/perks; life insurance; disability insurance; flexible spending accounts.
  • Contract type: Permanent Job

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