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Conversion information

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$62

How much do conversion jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for conversion in California is $61.68, according to ZipRecruiter salary data. Most workers in this role earn between $61.68 and $61.68 per hour, depending on experience, location, and employer.

What is a conversion specialist?

Conversion specialists are professionals who focus on increasing the percentage of website visitors or app users who take a desired action, such as making a purchase or signing up for a newsletter. They analyze user behavior, test different web elements, and implement strategies to improve conversion rates. Their work often involves using tools for A/B testing, user experience design, and data analytics to optimize the sales or sign-up processes. Ultimately, their goal is to maximize the effectiveness of digital marketing and user engagement efforts.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization (CRO) specialist?

To thrive as a Conversion Rate Optimization (CRO) Specialist, you need strong analytical skills, experience in digital marketing, and a background in statistics or data analysis. Familiarity with A/B testing tools (such as Optimizely or Google Optimize), web analytics platforms (like Google Analytics), and UX/UI design principles is essential. Exceptional problem-solving abilities, creativity, and effective communication skills help you develop and present impactful optimization strategies. These skills are crucial to improving website performance, increasing conversions, and maximizing ROI for businesses.

What are some common challenges faced by professionals in conversion optimization roles, and how can they be addressed?

Professionals in conversion optimization roles often face challenges such as interpreting complex user behavior data, balancing stakeholder expectations, and efficiently running A/B tests with statistically significant results. To address these, it's important to develop strong data analysis skills, maintain clear communication with cross-functional teams, and stay updated on the latest CRO tools and methodologies. Additionally, collaborating closely with designers, developers, and marketers can help ensure that insights are translated into effective, user-centered improvements across digital channels.

What is the difference between Conversion vs Digital Marketing Specialist?

AspectConversionDigital Marketing Specialist
Primary FocusOptimizing website or landing page performance to increase conversionsDeveloping and executing overall digital marketing strategies across channels
Skills & CertificationsAnalytics, A/B testing, CRO tools, Google AnalyticsSEO, SEM, content marketing, social media, analytics
Work EnvironmentOften within marketing teams, focused on data-driven optimizationBroader marketing teams, handling multiple channels and campaigns

While both roles are integral to digital marketing, Conversion specialists focus specifically on improving website performance to boost conversions, whereas Digital Marketing Specialists develop comprehensive online marketing strategies across various channels. Understanding these differences helps employers and job seekers target the right skills and responsibilities for each role.

What are the most commonly searched types of Conversion jobs in California? The most popular types of Conversion jobs in California are:
What are popular job titles related to Conversion jobs in California? For Conversion jobs in California, the most frequently searched job titles are:
What job categories do people searching Conversion jobs in California look for? The top searched job categories for Conversion jobs in California are:
Conversion jobs near you
Infographic showing various Conversion job openings in California as of August 2026, with employment types broken down into 78% Full Time, 18% Part Time, 2% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $128,297 per year, or $61.7 per hour.

Growth Marketing Lead - Activation & Conversion

Tomo Credit

San Francisco, CA • On-site

$100K - $200K/yr

Full-time

Re-posted 23 days ago

Job description

Who We Are

As seen in TechCrunch, Forbes, and Bloomberg, TomoCredit is one of the fastest-growing startups.

TomoCredit is building the AI agent for personal finance. We believe the traditional credit system is broken — opaque, exclusionary, and outdated. Our mission is to rebuild financial access using AI, real-time data, and intelligent automation to help millions build stronger financial futures.

Headquartered in San Francisco, TomoCredit is led by one of Inc.’s Top Female Founders and powered by a team of talented professionals from companies like Square, American Express, and Lending Club. We value passionate, grounded, and “can-do” individuals who are detail-oriented while keeping the big picture in focus.

We’re looking for someone who thrives on getting things done — someone who sees obstacles as opportunities and tackles them with grit and creativity. If you’re excited by the challenge of converting millions of users into financially empowered customers, we want to hear from you.

Please note: This is a full-time, onsite position based in our San Francisco headquarters.

About the Role

We are hiring a Growth Marketing Lead – Activation & Conversion to own and accelerate our mission.

This is a hands-on, revenue-driving role.

You will:

  • Build and optimize lifecycle flows across email, SMS, push, and in-app

  • Own activation, paid conversion, and engagement metrics

  • This role sits at the intersection of AI, growth, and personal finance — and directly impacts company revenue.

  • Leverage AI to improve targeting, personalization, and experimentation

  • Move fast, test aggressively, and scale what works

What You’ll OwnActivation & Conversion Engine

Design and execute the growth strategy that converts prospects into paid customers.

Hands-On Lifecycle Execution

Build and launch campaigns across email, SMS, push, and in-app messaging. Write copy, set up segments, QA flows, and ship quickly.

AI-Powered Personalization

Partner with Product and Data to implement AI-driven targeting, predictive segmentation, and intelligent messaging.

Rapid Experimentation

Run continuous A/B tests across incentives, messaging, timing, and channel orchestration. Improve conversion week over week.

Funnel Optimization

Deeply understand onboarding friction and conversion barriers. Identify high-intent cohorts and unlock conversion lifts.

Martech & Data Ownership

Operate tools like Braze, Hightouch, HubSpot, and analytics platforms. Work closely with engineering to improve automation and personalization.

Who You Are

Builder First. 

Experience

  • 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.

  • Strong preference for AI, FinTech, consumer tech, or subscription businesses.

Proven Operator

  • You’ve directly improved activation or paid conversion metrics.

  • You have personally built and launched multi-channel lifecycle campaigns.

  • You’re comfortable getting into the platform and executing yourself.

Experimentation-Obsessed

  • Deep experience running A/B tests and reading results.

  • Comfortable making decisions with incomplete data.

Data Fluent

  • Familiar with analytics platforms (GA4, Looker, etc.).

  • Understand funnel math, CAC-to-LTV dynamics, and cohort behavior.

Startup Mindset

  • You prefer execution over meetings.

  • You thrive in fast-paced, ambiguous environments.

  • You want direct ownership of revenue impact.

Why Join Us

  • Own a mission-critical growth function at a rapidly scaling AI company.

  • Drive measurable impact on funded conversion and revenue growth.

  • Work in-person alongside a high-caliber team in our San Francisco HQ.

  • Competitive compensation, equity, and full benefits.

  • Build something meaningful while helping millions access modern financial tools.

Our Commitment to Diversity

TomoCredit is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, regardless of race, religion, gender identity, sexual orientation, age, disability, or veteran status.

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