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Conversion Rate Optimization Jobs in Illinois (NOW HIRING)

Performacentric

Web Designer

Chicago, IL · Remote

Implement conversion rate optimization (CRO) best practices. * Support marketing campaigns with web assets, forms, and promotional pages. * Ensure websites are structured to maximize organic search ...

Ulta Beauty, Inc.

SEO & GEO Analyst 1

Bolingbrook, IL · On-site

Conversion rate optimization or UX experience * Interest in working with a large dynamic product catalog * Consistent learning to keep up with SEO industry change #LI-CO1 #hybrid The pay range for ...

Ulta Beauty, Inc.

SEO & GEO Analyst 1

Bolingbrook, IL · On-site

Conversion rate optimization or UX experience * Interest in working with a large dynamic product catalog * Consistent learning to keep up with SEO industry change #LI-CO1 #hybrid The pay range for ...

EnthuZiastic

Growth Hacker - Remote

Springfield, IL · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Aurora, IL · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Peoria, IL · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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How much do conversion rate optimization jobs pay per hour?

As of Jun 12, 2026, the average hourly pay for conversion rate optimization in Illinois is $60.56, according to ZipRecruiter salary data. Most workers in this role earn between $60.58 and $60.58 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

How much does a conversion rate optimization specialist make?

A conversion rate optimization (CRO) specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and company size. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, often exceeding $120,000. Many CRO specialists also work with tools like Google Optimize, Optimizely, or VWO to improve website performance.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What is a conversion rate optimization specialist job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase conversions. They conduct A/B testing, optimize landing pages, and use tools like Google Analytics to identify areas for improvement, often requiring skills in data analysis, UX design, and digital marketing. The role typically involves collaboration with marketing and development teams to implement data-driven strategies.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and CRO platforms, along with a strong understanding of digital marketing, is essential for success in this role.
What are the most commonly searched types of Conversion Rate Optimization jobs in Illinois? The most popular types of Conversion Rate Optimization jobs in Illinois are:
What are popular job titles related to Conversion Rate Optimization jobs in Illinois? For Conversion Rate Optimization jobs in Illinois, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Illinois look for? The top searched job categories for Conversion Rate Optimization jobs in Illinois are:
Conversion Rate Optimization jobs near you

Senior Manager, Web & SEO (Aurora (IL), United States)

Sonova AG

Aurora, IL • On-site

$137K - $168K/yr

Full-time

Posted 12 days ago

Job description

Position Summary
AudioNova is seeking a highly strategic and execution-focused Senior Manager, Web & SEO to own and scale our digital front door. This role is responsible for driving measurable growth in appointments, revenue, and patient acquisition through best-in-class website performance, SEO, and conversion rate optimization (CRO).
Corporate Office: Aurora, IL - Hybrid Schedule with two remote days
Salary: $137,800 - $168,000
Your role at AudioNova:
This is not a maintenance role. You will be expected to transform our website into a high-performing acquisition engine by integrating SEO, UX, analytics, and experimentation into a cohesive growth strategy, inclusive of emerging AI-driven discovery channels and search experiences.
Key Responsibilities
1. Own Website Performance as a Revenue Driver
  • Lead end-to-end website strategy across AudioNova.com and supporting digital properties
  • Translate business goals into site performance improvements (appointments, conversion rate, revenue)
  • Identify and close conversion gaps across key journeys (clinic finder, eBooking, lead forms)
  • Own performance and optimization of the eBooking experience as a core conversion product, including reducing friction, improving completion rates, and increasing speed to appointment
  • Partner with call center and CRM teams to optimize total conversion (online + offline), ensuring high-intent demand is effectively captured, routed, and converted
  • Partner with global and technical teams to improve site speed, mobile performance, and UX

Lead Advanced SEO Strategy
  • Define and execute a comprehensive SEO roadmap (technical, on-page, off-page)
  • Drive scalable organic growth with a focus on high-intent, local, and ecommerce queries
  • Evolve SEO strategy to account for AI-driven search and large language model (LLM) experiences, including optimizing content, structured data, and authority signals to improve visibility beyond traditional search engines
  • Partner with external agencies and internal stakeholders to ensure accountability to outcomes
  • Own forecasting, performance tracking, and ROI measurement for organic search

Build and Scale a CRO & Experimentation Program
  • Build and operate a high-velocity experimentation engine, prioritizing tests based on revenue impact and continuously scaling winning ideas across the funnel
  • Analyze user behavior and funnel drop-off points to inform hypotheses
  • Optimize key conversion points: appointment booking, lead forms, product pages
  • Partner with analytics and media teams to ensure full-funnel visibility

Strengthen Analytics & Attribution
  • Ensure accurate tracking across all web interactions (GA4, tagging, UTMs, booking flows)
  • Partner cross-functionally to improve attribution from lead → appointment → revenue
  • Develop dashboards and insights that directly inform investment decisions
  • Identify and resolve data integrity issues impacting performance visibility

Drive Cross-Functional Execution
  • Act as the primary liaison between Marketing, IT, Product, and Global teams
  • Define requirements and prioritize development roadmap for site enhancements
  • Advocate for North America conversion needs within global platform constraints, ensuring the site operates as a high-performing local acquisition engine
  • Hold internal and external partners accountable to timelines and outcomes
  • Influence senior leadership with data-driven recommendations

Qualifications
  • 7-10+ years of experience in SEO, CRO, and digital product/web management
  • Proven track record of driving measurable growth in traffic, conversion, and revenue
  • Deep expertise in:
    • Technical SEO (site architecture, indexing, Core Web Vitals)
    • On-page and content strategy
    • Conversion rate optimization and experimentation frameworks
  • Strong analytical skillset:
    • GA4, tagging frameworks, attribution models
    • Ability to connect marketing activity to downstream revenue impact
  • Experience managing agencies and holding partners accountable to performance
  • Familiarity with emerging search paradigms, including AI-driven search experiences and LLM-based discovery
  • Ability to operate both strategically and hands-on
  • Strong cross-functional leadership and communication skills

What Success Looks Like
  • Significant increase in organic traffic and high-intent visibility
  • Measurable lift in website conversion rates and booked appointments
  • Improved eBooking conversion rates and speed to appointment
  • Clear, trusted end-to-end conversion visibility (online + offline)
  • A structured, continuously improving experimentation engine tied to revenue
  • Improved visibility across both traditional search engines and emerging AI-driven discovery environments
  • Website positioned as a primary growth driver, not just a support channel

Why This Role Matters
AudioNova is making a significant shift toward digital-led growth. This role is critical to unlocking the full value of that investment by ensuring our website and organic channels are optimized to convert demand into patients and revenue - while staying ahead of how consumers increasingly discover and evaluate healthcare providers.
Statement of Other Duties: This document describes the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described.
We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.
Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

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