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Conversion Rate Optimization Jobs in Illinois (NOW HIRING)

Performacentric

Figma Designer

Chicago, IL · Remote

Understanding of conversion rate optimization (CRO) * Experience working with AI-powered applications * Familiarity with design handoff workflows for development teams Technical SkillsRequired

New

ECP

Senior Demand Generation Specialist

Chicago, IL

$80K - $99K/yr

Conversion rate optimization across the funnel - visitor, lead, MQL, SAL, opportunity * A/B testing across campaigns, landing pages, and emails * Paid media (Google, Meta, etc) as part of a broader ...

Karbon

Director of Performance Marketing

Chicago, IL

Own karbonhq.com as a high-performing commercial asset - along with leading the team responsible for traffic quality, conversion rate optimization (CRO), and pipeline contribution and web development.

Alma Lasers

Director of Digital

Buffalo Grove, IL · On-site

$135K - $155K/yr

Digital Experience & Optimization · Oversee website/microsite/landing page strategy, UX/UI, conversion rate optimization, and digital journeys to improve engagement and lead capture. · Lead A/B ...

Alma Lasers

Digital Marketing Manager

Buffalo Grove, IL · On-site

$100K - $120K/yr

Digital Experience & Optimization · Manage website, microsite, and landing page strategy focused on UX/UI, conversion rate optimization, and lead capture. · Lead A/B testing, personalization, and ...

Cision

VP, Growth Marketing

Chicago, IL

Lead end-to-end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.

Zerocater

Growth Marketing Manager

Chicago, IL · On-site

$120K - $150K/yr

You will relentlessly test messaging and visuals to improve Conversion Rate Optimization (CRO) across the entire self-serve funnel. * Champion Product-Led Growth: Serve as the bridge between ...

Zerocater

Growth Marketing Manager

Chicago, IL · On-site

$120K - $150K/yr

You will relentlessly test messaging and visuals to improve Conversion Rate Optimization (CRO) across the entire self-serve funnel. * Champion Product-Led Growth: Serve as the bridge between ...

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How much do conversion rate optimization jobs pay per hour?

As of Jun 13, 2026, the average hourly pay for conversion rate optimization in Illinois is $60.56, according to ZipRecruiter salary data. Most workers in this role earn between $60.58 and $60.58 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

How much does a conversion rate optimization specialist make?

A conversion rate optimization (CRO) specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and company size. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, often exceeding $120,000. Many CRO specialists also work with tools like Google Optimize, Optimizely, or VWO to improve website performance.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What is a conversion rate optimization specialist job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase conversions. They conduct A/B testing, optimize landing pages, and use tools like Google Analytics to identify areas for improvement, often requiring skills in data analysis, UX design, and digital marketing. The role typically involves collaboration with marketing and development teams to implement data-driven strategies.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and CRO platforms, along with a strong understanding of digital marketing, is essential for success in this role.
What are the most commonly searched types of Conversion Rate Optimization jobs in Illinois? The most popular types of Conversion Rate Optimization jobs in Illinois are:
What are popular job titles related to Conversion Rate Optimization jobs in Illinois? For Conversion Rate Optimization jobs in Illinois, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Illinois look for? The top searched job categories for Conversion Rate Optimization jobs in Illinois are:
Conversion Rate Optimization jobs near you
Digital Growth Marketing Specialist

Digital Growth Marketing Specialist

W S Darley & Co

Itasca, IL • On-site

$72K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 24 days ago

Job description

We're seeking a strategic and data-driven Digital Growth Marketing Specialist to lead initiatives that drive measurable growth across the customer journey. This role will be instrumental in aligning sales and marketing efforts, optimizing paid media strategy and execution, and ensuring all marketing activities are tied to revenue outcomes through clear KPIs.
About W.S. Darley & Co: Founded in 1908, W.S. Darley & Co. (Darley) remains a family owned and operated business, supplying the highest quality equipment solutions to its military and first responder customers. With origins in the equipment distribution and Midwest manufacturing, Darley offers a family of leading innovative emergency equipment brands and innovative solutions. Darley prides itself on delivering the highest quality solutions and services from its corporate headquarters in Itasca, IL and its' ISO 9001:2015 certified manufacturing operations in Chippewa Falls, WI and Janesville, IA. Darley also maintains offices is six countries worldwide.
Requirements
Customer Journey Optimization
• Map and analyze the full customer journey to identify friction points and opportunities for improvement.
• Collaborate with cross-functional teams to enhance digital touchpoints and personalize user experiences.
• Implement tools and tactics to improve lead nurturing, conversion rates, and customer retention.
Sales + Marketing Alignment
• Partner with sales leadership to ensure consistent messaging, lead quality, and funnel visibility.
• Develop and maintain dashboards that track MQLs, SQLs, and marketing-sourced revenue.
• Support integrated campaigns that bridge marketing and sales efforts.
Paid Media Strategy & Execution
• Contribute to the strategy and own the execution and performance of paid media campaigns across platforms (Google, LinkedIn, Meta, etc.).
• Manage campaign budgets, targeting, creative testing, and optimization.
• Analyze campaign performance and deliver actionable insights to improve ROI.
Performance Tracking & Reporting
• Track KPIs that connect marketing activities to revenue growth.
• Build and maintain reporting frameworks and dashboards using tools like Google Analytics, HubSpot, Salesforce, or Power BI.
• Present findings and recommendations to leadership on a regular basis.
Required Qualifications
• Bachelor's degree in marketing, communications, advertising, or related field.
• 3-5 years of experience in digital marketing, growth marketing, or performance marketing roles.
• Proven success in managing paid media campaigns and optimizing customer journeys.
• Strong analytical skills with experience in marketing attribution and ROI analysis.
• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, Google/Microsoft Merchant Center
• Experience in analytics dashboards and reporting.
• Excellent communication and collaboration skills.
Preferred Skills
• Experience in B2B marketing or SaaS environments.
• Google GA4 certification
• Knowledge of A/B testing, conversion rate optimization (CRO), and funnel analytics.
• Comfortable working in a fast-paced, data-driven environment.
Benefits Offered
  • PTO
  • Paid Holidays
  • Tuition Reimbursement
  • Health & Wellness Reimbursement
  • Medical
  • Dental
  • Vision
  • Life & Disability
  • HSA with Darley contribution
  • FSA
  • 401K/Roth with match and profit sharing
  • Darley paid life insurance

AAP/EEO Statement
Darley is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.
Salary Description
$72,000-$75,000

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