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Conversion Rate Optimization Jobs in Colorado (NOW HIRING)

YMCA of the Rockies

Performance Marketing Manager

Granby, CO · On-site

$62K - $73K/yr

  • Medical

  • Dental

  • Life

  • PTO

Digital Experience, SEO & CRO * Partner with Web Agency to prioritize site speed, UX, and conversion rate optimization for key booking and registration flows; implement reusable landing page ...

Fivetran

Staff Web Growth Marketing Manager

Denver, CO · Hybrid

Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations. * Exceptional cross-functional leadership and ...

Focus on the Family

Manager of Ecommerce

Colorado Springs, CO · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Drives revenue growth through conversion rate optimization (CRO), applying A/B testing, UX improvements, and industry best practices to improve funnel performance Optimizes the ecommerce store and ...

fotf

Manager of Ecommerce

Colorado Springs, CO

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Drives revenue growth through conversion rate optimization (CRO), applying A/B testing, UX improvements, and industry best practices to improve funnel performance Optimizes the ecommerce store and ...

fotf

Manager of Ecommerce

Colorado Springs, CO

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Drives revenue growth through conversion rate optimization (CRO), applying A/B testing, UX improvements, and industry best practices to improve funnel performance Optimizes the ecommerce store and ...

Wow

Ecommerce Analytics & Optimization Manager

Denver, CO

$105K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Conversion * Funnel progression * Abandonment rates * Revenue performance * Providing proactive ... Supporting the eCommerce optimization roadmap through the execution and measurement of A/B and ...

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Conversion Rate Optimization information

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How much do conversion rate optimization jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for conversion rate optimization in Colorado is $65.72, according to ZipRecruiter salary data. Most workers in this role earn between $65.72 and $65.72 per hour, depending on experience, location, and employer.

What is conversion rate optimization?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in conversion rate optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in conversion rate optimization?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What is a conversion rate optimization job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase the percentage of visitors who complete desired actions. The role involves conducting A/B tests, implementing changes using tools like Google Optimize or Optimizely, and collaborating with designers and developers to enhance user experience and maximize conversions.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and testing platforms such as Optimizely or VWO is essential, along with a strong understanding of digital marketing and website design principles.

What are the most commonly searched types of Conversion Rate Optimization jobs in Colorado?

The most popular types of Conversion Rate Optimization jobs in Colorado are:

What are popular job titles related to Conversion Rate Optimization jobs in Colorado?

For Conversion Rate Optimization jobs in Colorado, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization jobs in Colorado look for?

The top searched job categories for Conversion Rate Optimization jobs in Colorado are:

What cities in Colorado are hiring for Conversion Rate Optimization jobs?

Cities in Colorado with the most Conversion Rate Optimization job openings:

Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Colorado as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 21% Part Time, 1% Temporary, and 7% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $136,697 per year, or $65.7 per hour.

Corporate Director of Digital Marketing

Xanterra Travel Collection

Greenwood Village, CO • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Xanterra Travel Collection rating

6.6

Company rating: 6.6 out of 10

Based on 41 frontline employees who took The Breakroom Quiz

47th of 108 rated hotels

Job description

Overview
Join the Xanterra Travel Collection team:
Xanterra Travel Collection is a premier group of travel and leisure businesses with a focus on sustainability and exceptional service. Headquartered in Greenwood Village, Colorado, we operate iconic properties and services in stunning locations worldwide, including lodging, food and beverage, Windstar Cruises, short-line railroads, and adventure travel. We are dedicated to creating unforgettable experiences for our guests and providing transformative career opportunities for our team members.
We are currectly seeking a Corporate Director of Digital Marketing to lead scalable digital growth, direct booking contribution, and performance discipline across Xanterra's complex portfolio of parks, hotels, and train properties (excludes Windstar Cruises, VBT, Country Walkers, and Holiday Vacations). Reporting to the Vice President of Growth Marketing & Strategy, this hands-on leader will translate portfolio demand priorities into measurable digital strategy while managing agency partners, advertising investment, and cross-functional execution.
Responsibilities
Digital Growth, Website Performance & Budget Management
  • Lead performance marketing across paid search, paid social, display, retargeting, metasearch, affiliate, and other digital channels to increase qualified demand, direct booking contribution, campaign efficiency, and digital revenue.
  • Own website and e-commerce performance, including conversion optimization, merchandising, testing roadmaps, and booking funnel effectiveness.
  • Manage digital advertising budgets, pacing, forecasts, accruals, invoice review, contract renewals, cost controls, and performance reporting to ensure spending aligns with revenue, margin, and ROI objectives.
  • Partner with brand and revenue management leaders to align digital strategy with demand needs, pricing, seasonality, and business priorities across multiple brands and properties.

Analytics, Testing & Performance Management
  • Partner with Customer Data & Analytics team to build digital and channel reporting on a shared data foundation, with consistent definitions of customer, booking, and revenue.
  • Analyze campaign, channel, website, and customer data to identify growth, efficiency, and optimization opportunities.
  • Translate performance insights into practical recommendations for brand teams, commercial leadership, and agency partners.

AI, Automation & Marketing Technology
  • Partner with CRM team on audience targeting, personalization, and lifecycle handoffs.
  • Apply AI, automation, and emerging technologies to improve campaign optimization, reporting, workflow efficiency, and digital user experience.
  • Maintain fluency with modern digital marketing tools and platforms, including CMS platforms, Google Ads, Google Tag Manager, web analytics, SEO, GEO, LLMs, and answer engines.
  • Bring expertise on how AI-powered search, LLMs, and answer engines are changing customer discovery, content strategy, SEO, paid media, and conversion optimization.

Agency Management & Field Collaboration
  • Manage agency relationships, scopes of work, budgets, performance expectations, deliverables, reporting cadences, and accountability.
  • Collaborate with field commercial, brand marketing, sales, revenue management, operations, accounting, and IT partners to align digital priorities with property-level demand and portfolio growth goals.
  • Communicate performance results, risks, opportunities, and recommendations clearly to senior stakeholders, field leaders, and agency partners.

Qualifications
  • Must present 8+ years of experience in digital marketing, performance marketing, ecommerce, or growth marketing, preferably in a revenue-accountable environment.
  • Experience managing digital marketing priorities across multiple brands, properties, or business units, with the ability to balance shared portfolio goals and distinct brand needs.
  • Deep expertise in paid media, SEO/SEM, GEO, AI, website optimization, digital analytics, attribution, conversion rate optimization, and test-and-learn practices.
  • Strong analytical, financial, cost management, and budget management acumen, with the ability to connect digital marketing investment to revenue, margin, efficiency, and business outcomes.
  • Proven ability to manage agency partners, digital marketing budgets, cost controls, forecasts, vendor spend, OTAs, and cross-functional initiatives.
  • Strong project management and communication skills, with the ability to translate data and digital performance into clear recommendations for executives, field commercial leaders, and agency partners.
  • Highly proactive, collaborative, detail-oriented, and accountable, with the ability to lead through influence rather than direct authority.

Preferred Experience
  • Experience in travel, hospitality, leisure, retail, ecommerce, or consumer-facing multi-location businesses.
  • Experience partnering with field-based commercial, sales, revenue management, property leadership, or CRM teams.
  • Experience applying AI-driven discovery trends, including answer engines, generative search experiences, LLM-influenced customer journeys, and agentic AI to digital strategy.

Compensation:
The salary range is $130,000.00 - $150,000.00 based on experience + bonus incentive.
Benefits:
For full-time employees, Xanterra offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; PTO and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance; RTD-Denver transit pass for in-office employees, and Employee Discounts & Travel Deals.
Xanterra Travel Collection is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.

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