Conversion Rate Optimization Jobs in Colorado (NOW HIRING)

POSITION SUMMARY

The Website Merchandising Manager is responsible for the day-to-day merchandising, onsite search optimization, and operational execution of ProCaps Laboratories' DTC website. This role owns the onsite customer journey across homepage merchandising, collections, navigation, promotional execution, and product discovery.

A key responsibility is managing and optimizing FastSimon, including search merchandising, filtering, personalization, recommendation logic, and onsite search conversion.

This position works cross-functionally with Marketing, Creative, Product, Operations, and Customer Care to maintain a conversion-focused ecommerce experience that supports campaign and growth objectives. This is a highly execution-oriented role focused on operational excellence and onsite performance.

Requirements

WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)

• Bachelor's degree preferred in Marketing, Business, Ecommerce, Merchandising, or related field
• 4+ years of ecommerce merchandising or website operations experience
• Azure, Shopify, or similar ecommerce platform experience
• Hands-on FastSimon, Searchspring, Bloomreach, or similar search platform experience
• Strong understanding of ecommerce merchandising, onsite UX, and conversion optimization
• Experience executing website updates, promotional launches, and merchandising workflows
• Highly organized, detail-oriented, and execution-focused
• Comfortable operating in fast-paced, founder-led environments

Preferred Qualifications

• Experience in supplements, wellness, health products, or DTC ecommerce brands
• Familiarity with ecommerce analytics and reporting tools
• Understanding of mobile ecommerce and customer journey optimization

Technical & Functional Skills

• Azure, Shopify, or similar ecommerce platforms
• FastSimon or equivalent search and merchandising tools
• Google Analytics and ecommerce reporting tools
• Product catalog and taxonomy management
• Ecommerce merchandising and onsite optimization

WHAT YOU’LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)

Website Merchandising & Customer Experience

• Own day-to-day website merchandising across homepage, collections, category pages, navigation, product placements, and promotional modules
• Execute promotional updates, campaign launches, seasonal refreshes, and onsite content changes in coordination with Marketing
• Manage product categorization, collection organization, tagging, upsells/cross-sells, and merchandising logic
• Optimize the onsite customer journey to improve product discovery, conversion rate, and AOV
• Support founder-led campaigns through onsite merchandising and landing page execution

FastSimon Search & Merchandising Ownership

• Fully manage and optimize FastSimon functionality and merchandising
• Optimize onsite search, autocomplete, filtering, faceting, sorting, recommendation logic, and personalization
• Manage search rules, synonyms, redirects, and product boosting
• Monitor search performance and identify opportunities to improve search conversion and product discovery

Site Operations & Onsite Testing

• Manage product setup, collection maintenance, taxonomy, and catalog organization within web platform (Azure)
• Coordinate promotional implementation, pricing updates, inventory visibility, and merchandising changes
• Partner with developers and technical teams on QA, bug resolution, and UX improvements
• Monitor key website KPIs including conversion rate, search conversion, bounce rate, and AOV
• Support A/B testing initiatives scoped to onsite merchandising, navigation, and product discovery

Cross-Functional Collaboration

Collaborate with:

• Marketing on campaign execution and promotional coordination
• Creative on homepage updates, landing pages, and merchandising assets
• Product and Operations on product launches and inventory coordination
• Customer Care on customer feedback and site experience improvements

WORKING CONDITIONS

• Duties are performed primarily in a smoke-free manufacturing environment
• We pride ourselves on maintaining a clean and organized environment, fostering professionalism, growth, and teamwork

PHYSICAL REQUIREMENTS

• Frequent sitting, standing, walking
• Able to lift up to 25 lbs.

Benefits

ProCaps provide :

• Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
• Eligible for a discretionary company-wide bonus
• Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
• Paid Time Off, Eight (8) Company Holidays
• 401(k) with Company Match – up to 4.5%
• 100% Company Life Coverage
• 100% Short Term Disability Coverage
• Gym Membership Reimbursement
• Vitamin Allowance + Discounts
• Company-Funded Health Savings Account ($1,600/year)
• Cash Reward Employee Referral Program
• Pet Insurance

* Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!

APPLICATION DEADLINE : This position will remain open until filled. Applications will be reviewed on a rolling basis.

HOW TO APPLY : Click below to apply directly through our career portal.