Conversion Rate Optimization Jobs in Colorado (NOW HIRING)

The Manager of Ecommerce position exists to drive the strategy, performance, and growth of Focus on the Family’s ecommerce revenue, reach, and relationships through the online store and other digital channels. Equipped with a new ecommerce platform, the Manager of Ecommerce will be charged with leading Marketing, Inventory Management, Research and Development, as well as administrative duties to grow the ecommerce business for the ministry. The Manager of Ecommerce will oversee the operations of the Focus brick-and-mortar Bookstore, assisting the Bookstore Manager in the strategy, performance, and growth of store revenue. This position will lead a team consisting of an Operations Specialist, UX Designer and the Bookstore Manager to measure performance and deploy strategies for improvement in a fast-paced environment.

Essential Duties/Responsibilities: 

Marketing:

• Owns performance scorecard and reports on results

• Works closely with Digital Solutions Team to optimize user experience and site performance following industry best practices

• Partners with the Digital Engagement Team to integrate the ecommerce store into the constituent journey

• Manages product promotion on internal websites and company email platform, such as FOTF.com, AdventuresinOdyessy.com, etc.

• Reports and analyzes defined metrics, complete with action items for improvement

• Owns and manages the BigCommerce platform

• Owns and manages Focus Digital (Salesforce platform)

• Trains Focus staff on BigCommerce and Salesforce platforms

• Manages web analytics platforms for the ecommerce store and digital delivery website, translating data insights into actionable recommendations for site and campaign optimization

• Drives revenue growth through conversion rate optimization (CRO), applying A/B testing, UX improvements, and industry best practices to improve funnel performance

Optimizes the ecommerce store and digital delivery website for organic search (SEO)

• Partners with Advertising Team to develop and execute paid advertising campaigns

• Manages digital marketing channels, such as iTunes, Amazon, and Google Play

Inventory Management:

• Owns and manages strategic relationships with third-party fulfillment and logistics partners, ensuring service-level agreements and operational standards are met

• Develops demand forecasts for all marketing campaigns and coordinates with suppliers and fulfillment partners to ensure timely and accurate inventory availability

• Manages inventory levels for Focus-owned products across multiple fulfillment channels, including in-house warehousing, third-party logistics (3PL) providers, and dropship arrangements, to ensure adequate stock availability and minimize fulfillment disruption

• Oversees the catalog, pricing, and delivery infrastructure for digital products, ensuring a seamless end-to-end customer download and access experience

• Serves as point of contact for digital product vendors

• Maintains and governs the product master catalog, including SKU setup, product attributes, pricing, and data integrity across ecommerce and fulfillment systems

• Manages the ecommerce P&L, overseeing revenue, cost of goods, and operating expenses to achieve financial targets and inform strategic investment decisions

Research and Development:

• Develops and executes test scenarios using a variety of methodologies (A/B, Multivariate, User, etc.)

• Analyzes and implements testing results

• Manages relationships with development partners

• Analyzes weekly Customer Critical (CRIT) feedback, transforming raw customer issues and research notes into standardized executive summaries to drive continuous improvement of the ecommerce platform and customer journey.

Administrative:

• Manages Ecommerce and Bookstore team

• Trains and develops staff on ecommerce best practices, as well as professional development

• Manages department budget

Other Duties/Responsibilities:

• Performs other duties as assigned

Managerial Breadth/Scope of Job:

• Supervises a team of 1-3 staff  

Working Environment/Physical Requirements:

• Office environment

• Working out of Colorado Springs office is required

JOB QUALIFICATIONS/REQUIREMENTS:

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:

• Lead by example

• Strong team player

• Detailed oriented

• Initiative and action oriented

• Good problem-solving skills

 Knowledge/Experience:

• Bachelor's Degree with emphasis in Marketing, Advertising, Business, Communications, or equivalent
  
• 5-7 years of experience in product marketing with an emphasis in e-commerce sales and distribution
  
• Strong knowledge in e-commerce and digital distribution industry
  
• Experience in working with iTunes, Amazon and other digital service providers preferred
  
• Working knowledge of CBA, Special Markets, and Christian publishing industry preferred
  
• Working knowledge of financial reports
  
• Working knowledge of Focus on the Family mission, philosophy, core values, and priorities
  
• Experience in brick-and-mortar retail a plus

Skills, Abilities and Special Talents/Gifts:

• Ability to think critically and strategically in developing marketing plans for a wide variety of digital resources
   
• Excellent verbal and written communication skills
  
• Strong organizational skills
  
• Excellent orientation to detail as well as the "big picture"
  
• Excellent knowledge of digital, ecommerce and social media platforms
  
• Competent in the use of MS Office, Macintosh, and other software applications
  
• Experienced in working with outside representatives and management at all levels
  
• Strong negotiating skills

Pay Range: $72,904 to $87,153

Application Materials Required: Cover Letter, Resume/CV

*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents. 

*Temporary employees are not eligible for benefits, except for:

• Sick Time
• Bookstore Discount
• Fitness Center

Tentative Search Timeline:

• Priority will be given to applications submitted by June 12, 2026 However, this posting will remain open until filled. 
• The potential employee start date is June 22, 2026

Posting date:  May 12, 2026

Un-posting date: ongoing until filled

Posting contact email: job@fotf.org