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Conversion Rate Optimisation Jobs in California (NOW HIRING)

Buck Mason

Growth & CRO Strategist

Los Angeles, CA · On-site

Conversion Rate Optimization & Digital Product • Own the CRO roadmap for buckmason.com -- from homepage and PLP to PDP and checkout. • Plan, prioritize, and run a continuous A/B testing program ...

Buck Mason

Growth & CRO Strategist

Los Angeles, CA

$90K - $130K/yr

Conversion Rate Optimization & Digital Product Own the CRO roadmap for buckmason.com - from homepage and PLP to PDP and checkout. Plan, prioritize, and run a continuous A/B testing program; report on ...

Bedrosians Tile and Stone

Front-End Developer

Tustin, CA · On-site

$83K - $104K/yr

Working knowledge of conversion rate optimization (CRO), UX testing tools, and analytics platforms (GA4, Hotjar, etc.). * Understanding of SEO, WCAG accessibility standards, and website performance ...

Bedrosians

Front-End Developer

Tustin, CA · On-site

$114K - $133K/yr

Working knowledge of conversion rate optimization (CRO), UX testing tools, and analytics platforms (GA4, Hotjar, etc.). * Understanding of SEO, WCAG accessibility standards, and website performance ...

Super Micro Computer

Sr. Marketing Manager

San Jose, CA · On-site

$130K - $160K/yr

... optimization, preferably in the technology or hardware sector. * Proven track record of improving lead-to-opportunity conversion rates, sales engagement, and marketing-sourced pipeline performance.

EnthuZiastic

Growth Hacker - Remote

Bakersfield, CA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Escalon Services, LLC.

Copywriter

Beverly Hills, CA

Preferred Qualifications: • Knowledge of UX writing and conversion rate optimization (CRO). • Experience with AI-driven content generation tools. • Basic understanding of HTML, CSS, and website ...

EnthuZiastic

Growth Hacker - Remote

Arcata, CA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Stockton, CA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Fresno, CA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Sacramento, CA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

San Diego, CA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

San Jose, CA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Merced, CA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Pomona, CA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Northridge, CA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in California

Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

Which is the highest paying job in marketing?

In marketing, senior roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, strategic skills, and leadership abilities, and may involve overseeing large teams and budgets.

How is CRO different from SEO?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) are both digital marketing strategies but focus on different goals. CRO aims to improve the percentage of website visitors who complete a desired action, such as making a purchase, by testing and optimizing website elements. SEO focuses on increasing organic traffic by improving website visibility in search engine results through keyword research, content creation, and technical improvements.

How much does a CRO agency cost?

Conversion Rate Optimisation (CRO) agencies typically charge between $3,000 and $10,000 per month, depending on the scope, client size, and complexity of projects. Some agencies offer project-based pricing or retainers, and costs can vary based on the level of expertise, tools used, and the number of tests or optimizations performed.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in California? For Conversion Rate Optimisation jobs in California, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in California look for? The top searched job categories for Conversion Rate Optimisation jobs in California are:
What cities in California are hiring for Conversion Rate Optimisation jobs? Cities in California with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Growth & CRO Strategist

Growth & CRO Strategist

Buck Mason

Los Angeles, CA • On-site

Full-time

Posted 17 days ago

Job description

About the Role

We're hiring a Growth & CRO Strategist to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com.
This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.
What You'll Do
Performance Marketing

•     Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, and Affiliate.
•     Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels.
•     Partner with creative teams to brief, test, and scale new ad creative on a fast cadence.
•     Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews.
•     Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin.
•     Run a continuous incrementality testing program (geo holdouts, conversion lift, platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes.
Conversion Rate Optimization & Digital Product
•     Own the CRO roadmap for buckmason.com — from homepage and PLP to PDP and checkout.
•     Plan, prioritize, and run a continuous A/B testing program; report on lift, significance, and learnings.
•     Use analytics, heatmaps, session replay, and customer feedback to surface the next highest-impact tests.
•     Partner with UX, creative, and engineering to translate insights into shipped, measurable changes.
•     Manage the feature roadmap for the e-commerce site — site search, navigation, personalization, account, and checkout.
•     Write briefs and requirement docs, prioritize the backlog with engineering, QA new features, and own launch readiness.
•     Maintain a clear point of view on what's next for the buckmason.com customer experience.
What You'll Bring
•     5–8 years of experience in digital, e-commerce, or performance marketing, ideally at a DTC or omnichannel apparel brand.
•     Track record of driving CRO wins through a structured, hypothesis-driven testing program.
•     Comfort writing briefs and requirement docs and shipping with a small engineering team.
•     Ability to zoom in and zoom out — equally comfortable in the weeds of a Meta or Google account (building campaigns, auditing structure, troubleshooting a buyer's work) and stepping back to drive paid strategy, channel mix, and full-funnel measurement.
•     Strong analytics chops — fluent in GA4, Shopify reporting, and at least one BI tool (Looker, Tableau, Omni, or similar).
•     Excellent written communication and the ability to operate cross-functionally with creative, brand, merchandising, and engineering.
•     Bias to action and comfort working in person with a tight, ambitious team.
•     Shopify Plus experience.
•     Apparel, fashion, or lifestyle brand background is a plus
Logistics
•     Reports to: VP of Digital
•     Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week
•     Type: Full-time, exempt
Sasha Koehn and Erik Allen founded Buck Mason in 2013 to simplify the American wardrobe. Meeting as neighbors in Venice Beach, they started designing and selling clothes out of a small studio off Abbot Kinney Boulevard. Sasha built the website and Erik created the brand’s first collection of jeans and tees. Taking an architectural approach to design, they built each piece to last far beyond a single season. Obsessed with quality, they worked with local mills and factories to create the finest fabrics down to the thread. Today, Buck Mason offers a broad range of clothing and accessories with a continued commitment to making high-quality, modern American classics.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.