1

Conversion Rate Optimisation Jobs in California (NOW HIRING)

Editing, Optimization, YouTube/TikTok, Reels Lead Generation & Sales Enablement Conversion Rate Optimization CRM tools (especially Zoho CRM, Salesforce, or similar) Marketing Funnel Strategy ...

Growth Marketing Manager

Baldwin Park, CA · On-site

$105K - $115K/yr

Partner with the Ecommerce team on conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, and customer behavior ...

Growth Marketing Manager

Irwindale, CA · On-site

$105K - $115K/yr

Partner with the Ecommerce team on conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, and customer behavior ...

Editing, Optimization, YouTube/TikTok, Reels Lead Generation & Sales Enablement Conversion Rate Optimization CRM tools (especially Zoho CRM, Salesforce, or similar) Marketing Funnel Strategy ...

Experience with Conversion Rate Optimization (CRO), A/B testing tools. * Strong analytical skills with the ability to interpret data using tools like GA4 or similar tools. * Experience working with ...

Experience with Conversion Rate Optimization (CRO), A/B testing tools. * Strong analytical skills with the ability to interpret data using tools like GA4 or similar tools. * Experience working with ...

Experience with Conversion Rate Optimization (CRO), A/B testing tools. * Strong analytical skills with the ability to interpret data using tools like GA4 or similar tools. * Experience working with ...

Landing Pages & Conversion Optimization * Partner with creative and web resources to improve landing page performance. * Develop and execute A/B testing initiatives focused on conversion rate ...

Landing Pages & Conversion Optimization * Partner with creative and web resources to improve landing page performance. * Develop and execute A/B testing initiatives focused on conversion rate ...

Growth & CRO Strategist

Los Angeles, CA · On-site

$90K - $130K/yr

Conversion Rate Optimization & Digital Product • Own the CRO roadmap for buckmason.com - from homepage and PLP to PDP and checkout. • Plan, prioritize, and run a continuous A/B testing program ...

Landing Pages & Conversion Optimization * Partner with creative and web resources to improve landing page performance. * Develop and execute A/B testing initiatives focused on conversion rate ...

next page

Showing results 1-20

Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

Which is the highest paying job in marketing?

In marketing, senior roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, strategic skills, and leadership abilities, and may involve overseeing large teams and budgets.

How is CRO different from SEO?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) are both digital marketing strategies but focus on different goals. CRO aims to improve the percentage of website visitors who complete a desired action, such as making a purchase, by testing and optimizing website elements. SEO focuses on increasing organic traffic by improving website visibility in search engine results through keyword research, content creation, and technical improvements.

How much does a CRO agency cost?

Conversion Rate Optimisation (CRO) agencies typically charge between $3,000 and $10,000 per month, depending on the scope, client size, and complexity of projects. Some agencies offer project-based pricing or retainers, and costs can vary based on the level of expertise, tools used, and the number of tests or optimizations performed.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in California? For Conversion Rate Optimisation jobs in California, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in California look for? The top searched job categories for Conversion Rate Optimisation jobs in California are:
What cities in California are hiring for Conversion Rate Optimisation jobs? Cities in California with the most Conversion Rate Optimisation job openings:
Inbound Digital Marketing

Inbound Digital Marketing

Sourcis Inc

Folsom, CA

$29 - $33/hr

Full-time

Posted 12 days ago


Job description

Applicants Must Have Experience In:
SEO (Latest best practices and algorithm trends)
CRM Database Management and Funnel Optimization
PPC Management (Google Ads, Meta Ads, etc.)
Email Marketing Campaigns and Automations
Content Marketing (Blogging, Landing Pages, CTAs)
Social Media (Organic + Paid)
Video Marketing: Editing, Optimization, YouTube/TikTok, Reels
Lead Generation & Sales Enablement
Conversion Rate Optimization
CRM tools (especially Zoho CRM, Salesforce, or similar)
Marketing Funnel Strategy & Execution
Preferred Experience:
WordPress management and plugin configuration
Build and maintain workflows in CRM (e.g., Zoho, Deluge scripting)
Collaborate on sales/marketing automation and lead scoring
Track KPIs across channels and report progress
Zoho Deluge scripting for workflow automations
Server administration (cPanel, DNS, FTP)
Frontend: HTML, CSS, JavaScript
Backend: PHP, MySQL, Python
Experience using tools like Canva, Adobe Creative Suite, or Figma
Outreach experience (email, backlinking, influencer contact)
Familiarity with analytics/reporting tools (Google Analytics, Search Console, Zoho Reports, Google Sheet/Excel complex formulas)
BENEFITS:

  • Pay based on experience
JOB TYPE: (Full Time) 
REQUIRED EXPERIENCE:

  • College Graduate
  • Zoho experience
We Encourage College Graduates To Apply!