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Conversion Optimization Specialist Jobs (NOW HIRING)

Postali

SEO Specialist (Mid-level)

Columbus, OH

Familiarity with conversion rate optimization and how SEO connects to broader digital marketing ... That means our SEO Specialists need to think beyond keywords and links -- and ask bigger questions ...

IntuitSolutions

SEO/SEM Specialist

Philadelphia, PA · On-site

The Position We are seeking a Results-Driven Search Engine Optimization Specialist to monitor, analyze, and report on the direct impact of our SEO efforts on client website traffic, conversion rate ...

Jobgether

We are currently looking for a SEO Specialist (Strategy & Growth) in Netherlands. This role is ... Develop scalable content publishing frameworks that align with search demand, conversion goals, and ...

Collabera

SEO Specialist

Eagan, MN

Title: SEO Specialist (PPC Strategist) Location: Eagan, MN Duration: 4 month (may extend ... Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.

Virtual Coworker

Scale a Global Brand. \n \n \n \n \n \n Virtual Coworker is hiring an SEO Specialist to take full ... conversion psychology, authority building, and how SEO fits into a larger growth engine. \n \n \n ...

Iron Mountain

Web Content Optimization Specialist

OR · On-site +1

Iron Mountain is seeking a strategic Web Content Optimization Specialist to join our Web & Search ... Proven ability in writing for conversion and engagement, utilizing behavioral and performance data ...

Jobgether

We are currently looking for a Senior SEO Specialist in Netherlands. This role is designed for an ... Solid grasp of SEO's impact on conversion, monetization models, and affiliate-driven business ...

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All JobsConversion Optimization Specialist Jobs

Conversion Optimization Specialist information

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$16K

$55.8K

$102K

How much do conversion optimization specialist jobs pay per year?

As of Jun 9, 2026, the average yearly pay for conversion optimization specialist in the United States is $55,794.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $72,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Optimization Specialist, and why are they important?

To thrive as a Conversion Optimization Specialist, you need a strong background in data analysis, user experience (UX) design, A/B testing, and digital marketing, often supported by a degree in marketing, business, or a related field. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and proficiency in using content management systems and experimentation platforms are typically required. Strong problem-solving skills, creativity, and effective communication help you craft persuasive user experiences and collaborate with cross-functional teams. These skills and qualities are important because they drive measurable improvements in website performance and maximize business results through data-driven decision-making.

What are the main challenges Conversion Optimization Specialists face when working with cross-functional teams?

Conversion Optimization Specialists often collaborate with marketing, design, and development teams to implement and test changes aimed at increasing conversions. A common challenge is balancing differing priorities—such as creative design preferences versus data-driven recommendations. Clear communication and documentation are essential to align goals and ensure everyone understands the rationale behind proposed experiments. Specialists also need to be flexible and adaptable, as test results can require quick adjustments to strategies and timelines.

What is the difference between Conversion Optimization Specialist vs Digital Marketing Analyst?

Conversion Optimization SpecialistDigital Marketing Analyst
Focuses on improving website or landing page performance to increase conversionsAnalyzes digital marketing data to assess overall campaign performance
Requires skills in A/B testing, user experience, and analytics toolsRequires skills in data analysis, marketing metrics, and reporting tools
Works closely with web development and marketing teamsCollaborates with marketing, sales, and data teams

While both roles involve data analysis and digital strategies, a Conversion Optimization Specialist primarily concentrates on optimizing website elements to boost conversions, whereas a Digital Marketing Analyst evaluates broader marketing campaign performance. The roles often overlap but serve different core functions within digital marketing teams.

What is a Conversion Optimization Specialist?

A Conversion Optimization Specialist is a digital marketing professional focused on increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. They use data analysis, user behavior insights, A/B testing, and various optimization techniques to improve user experience and boost conversion rates. Their goal is to maximize the effectiveness of online marketing efforts and enhance overall business performance. Conversion Optimization Specialists work closely with web designers, developers, and marketing teams to implement strategies that drive measurable results.
More about Conversion Optimization Specialist jobs
What job categories do people searching Conversion Optimization Specialist jobs look for? The top searched job categories for Conversion Optimization Specialist jobs are:
Conversion Optimization Specialist jobs near you
SEO Specialist (Mid-level)

SEO Specialist (Mid-level)

Postali

Columbus, OH

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 28 days ago

Job description

About the Role
This is an in-house position located in Columbus, Ohio. This is not a remote role.
Postali is hiring an SEO Specialist to join our Client Performance team, where you’ll work closely with our in-house content writers, designers, and developers to meaningfully improve our law firm clients’ visibility in search engines and, more importantly, their ability to turn that visibility into leads and cases.
We’re looking for someone who thinks like an owner – someone who is deeply curious, accountable, and passionate about helping clients grow. The ideal candidate will bring a high level of organization and initiative, an understanding of the SEO landscape, and an eagerness to dig into data, strategy, and execution in a dynamic agency environment.
What You’ll Do:
  • Own the SEO performance of your assigned clients: building strategies that align with their goals and drive measurable improvement in rankings, traffic, and conversion.
  • Develop and deliver holistic organic strategies for improving site structure, keyword targeting, content strategy, technical health, and backlink profiles.
  • Collaborate closely with content writers, designers, developers, and our Client Experience team to align SEO strategy with broader marketing initiatives.
  • Monitor performance trends, analyze data, and identify high-impact opportunities to improve local and organic search visibility.
  • Plan and execute local SEO strategies to increase visibility in map listings and local packs.
  • Research competitors and analyze market trends to keep your clients one step ahead.
  • Plan and manage white-hat link-building campaigns that contribute to overall SEO health and domain authority.
  • Stay current on search algorithm updates, SEO best practices, and emerging tools and techniques.

Track, log, and report on tasks and performance in a detailed, organized, and proactive manner.
Communicate key insights and strategy pivots in real time to the Client Experience team as performance or client sentiment shifts.
What We Need:
  • 2+ years of hands-on SEO experience, preferably in an agency setting where you’ve successfully managed multiple clients or websites.
  • A track record of improving site visibility, traffic, and conversions.
  • Familiarity with conversion rate optimization and how SEO connects to broader digital marketing performance.
  • Experience with SEO tools (such as SEMrush, Ahrefs, Screaming Frog, or Google Search Console) and the ability to interpret data for actionable insights.
  • Demonstrated success planning and executing white-hat link-building campaigns.
  • Strong organizational and self-management skills, especially in fast-paced environments with shifting priorities.
  • A foundational understanding of how site architecture, content, technical SEO, and backlinks work together to influence search rankings.
  • Excellent communication and collaboration skills; able to work cross-functionally and articulate SEO strategy clearly to non-technical teammates.

Must-Have: Curiosity and Adaptability in the Age of AI Search
The search landscape is changing fast, and so are we. AI tools like ChatGPT, Gemini, and Bing are already shifting how people search for legal services, and that means traditional SEO tactics aren’t enough on their own. We’re looking for someone who understands where search is headed, not just where it’s been.
The right candidate for this role:
  • Follows how AI and language models are changing user behavior and influencing what shows up in search results.
  • Keeps up with algorithm updates and understands how authority, relevance, and structured data are interpreted by both search engines and AI platforms.
  • Can apply these shifts in real time — adjusting content, site structure, and overall strategy to help clients stay ahead.
  • Has experience evolving their SEO approach to meet the demands of new tools, platforms, and technologies.

At Postali, we’re already thinking about how to get our clients found — whether someone’s searching on Google or asking a question to a chatbot. That means our SEO Specialists need to think beyond keywords and links — and ask bigger questions, like: “How is this law firm showing up as an expert?” and “What signals are we sending about trust and relevance?”
If you’re someone who asks not only “How do I rank this page?” but “How is AI interpreting this firm’s authority?”—we want to hear from you.
Great to Have:
  • Experience working in WordPress or similar CMS platforms.
  • Experience working in Project Management or similar organization tools
  • Strong Excel/Google Sheets skills (formulas, pivot tables, etc.).
  • Passion for legal marketing, or experience working in regulated or service-based industries.

Job Type:
Full-time
Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Vision insurance

Experience:
  • SEO: 2 years (Required)
  • Agency: 2 years (Required)

Ability to Commute:
Columbus, OH 43215 (Required)
Work Location:
In person

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