Your Purpose The Web Content & Conversion Manager is responsible for defining and executing the strategic roadmap for Brightline's website content and conversion performance. This role blends SEO ...
Your Purpose The Web Content & Conversion Manager is responsible for defining and executing the strategic roadmap for Brightline's website content and conversion performance. This role blends SEO ...
Change Over-Set up
Fort Lauderdale, FL · On-site
Set Up-Conversion Manager and Event Operations Manager FLSA STATUS: Hourly, Non-Exempt LEGENDS GLOBAL Legends Global is the premier partner to the world's greatest live events, venues, and brands. We ...
Change Over-Set up
Fort Lauderdale, FL · On-site
Set Up-Conversion Manager and Event Operations Manager FLSA STATUS: Hourly, Non-Exempt LEGENDS GLOBAL Legends Global is the premier partner to the world's greatest live events, venues, and brands. We ...
Set Up-Conversion Manager and Event Operations Manager FLSA STATUS: Hourly, Non-Exempt LEGENDS GLOBAL Legends Global is the premier partner to the world's greatest live events, venues, and brands. We ...
Set Up-Conversion Manager and Event Operations Manager FLSA STATUS: Hourly, Non-Exempt LEGENDS GLOBAL Legends Global is the premier partner to the world's greatest live events, venues, and brands. We ...
Data Conversion Lead
Miami, FL · On-site
$120K - $140K/yr
... migration / data conversion. • Proven experience in at least one or more Oracle Fusion ... Ability to manage large-scale, complex data programs • Leadership and cross-functional ...
Data Conversion Lead
Miami, FL · On-site
$120K - $140K/yr
... migration / data conversion. • Proven experience in at least one or more Oracle Fusion ... Ability to manage large-scale, complex data programs • Leadership and cross-functional ...
We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...
We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...
We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...
We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...
Conversion Staff Member
Miami, FL · On-site
Conversion crew performs a variety of behind-the-scenes functions for the building like maintaining ... Respond to requests from management, vendors, guests, event, and team representatives to move ...
Conversion Staff Member
Miami, FL · On-site
Conversion crew performs a variety of behind-the-scenes functions for the building like maintaining ... Respond to requests from management, vendors, guests, event, and team representatives to move ...
Conversion Rate Optimization (CRO) Specialist Department: Marketing Direct Supervisor: Director ... management tools like Wrike or Jira Featured Benefits: * Medical, dental, and vision insurance
Conversion Rate Optimization (CRO) Specialist Department: Marketing Direct Supervisor: Director ... management tools like Wrike or Jira Featured Benefits: * Medical, dental, and vision insurance
Conversion Rate Optimization (CRO) Specialist Department: Marketing Direct Supervisor: Director ... management tools like Wrike or Jira Featured Benefits: * Medical, dental, and vision insurance
Conversion Rate Optimization (CRO) Specialist Department: Marketing Direct Supervisor: Director ... management tools like Wrike or Jira Featured Benefits: * Medical, dental, and vision insurance
2025 - Summer Intern Co-op Conversion
Miami, FL · On-site
$14.25 - $19/hr
This requisition is for 2025 Summer Intern/Co-op Conversion candidates with assignment end dates ... Hiring Manager has approved headcount and a position that they wish to directly convert you to your ...
2025 - Summer Intern Co-op Conversion
Miami, FL · On-site
$14.25 - $19/hr
This requisition is for 2025 Summer Intern/Co-op Conversion candidates with assignment end dates ... Hiring Manager has approved headcount and a position that they wish to directly convert you to your ...
2025 - Summer Intern Co-op Conversion
Hialeah, FL · On-site
$13.50 - $18/hr
This requisition is for 2025 Summer Intern/Co-op Conversion candidates with assignment end dates ... Hiring Manager has approved headcount and a position that they wish to directly convert you to your ...
2025 - Summer Intern Co-op Conversion
Hialeah, FL · On-site
$13.50 - $18/hr
This requisition is for 2025 Summer Intern/Co-op Conversion candidates with assignment end dates ... Hiring Manager has approved headcount and a position that they wish to directly convert you to your ...
Ensure product detail pages, categorization, and onsite search are optimized for discoverability and conversion. * Manage general product management tasks including pricing, descriptions, attributes ...
Quick apply
Ensure product detail pages, categorization, and onsite search are optimized for discoverability and conversion. * Manage general product management tasks including pricing, descriptions, attributes ...
SAP Data Migration & Conversion Transformation Consultant
Miami, FL · On-site
$60.25 - $82.25/hr
Lead data migration and conversion activities for a USDA loan modernization program. * Support SAP ... Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment * Strong ...
SAP Data Migration & Conversion Transformation Consultant
Miami, FL · On-site
$60.25 - $82.25/hr
Lead data migration and conversion activities for a USDA loan modernization program. * Support SAP ... Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment * Strong ...
Establish and maintain accountability for key leasing and conversion metrics including lead ... Managing multi-site or centralized operations and performance-driven teams preferred Managing KPIs ...
Establish and maintain accountability for key leasing and conversion metrics including lead ... Managing multi-site or centralized operations and performance-driven teams preferred Managing KPIs ...
Area Leasing Manager
Miramar, FL · On-site
This leader partners closely with Operations, Marketing, Revenue Management, and onsite leadership to develop sales strategies, optimize conversion performance, and build a scalable leasing model ...
Area Leasing Manager
Miramar, FL · On-site
This leader partners closely with Operations, Marketing, Revenue Management, and onsite leadership to develop sales strategies, optimize conversion performance, and build a scalable leasing model ...
SAP BODS/Data Conversion Consultant
$63.75 - $83.25/hr
Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment * Strong ... Support SAP data conversion and migration activities across the implementation lifecycle, including ...
SAP BODS/Data Conversion Consultant
$63.75 - $83.25/hr
Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment * Strong ... Support SAP data conversion and migration activities across the implementation lifecycle, including ...
Digital Advertising Manager
Plantation, FL · Remote
$80K - $95K/mo
Maintain conversion tracking, call tracking, and marketing attribution systems * Ensure campaign ... Experience managing lead generation campaigns with measurable performance goals * Experience ...
Quick apply
Digital Advertising Manager
Plantation, FL · Remote
$80K - $95K/mo
Maintain conversion tracking, call tracking, and marketing attribution systems * Ensure campaign ... Experience managing lead generation campaigns with measurable performance goals * Experience ...
CRO & Sales Funnel Manager | Aventura, FL $100K$130K - 2367
Aventura, FL · On-site
$100K - $130K/yr
You'll own the full conversion journey -- from website traffic to closed sale -- building and ... Map and manage the full sales funnel flow from top-of-funnel to close * Identify drop-off points ...
Quick apply
CRO & Sales Funnel Manager | Aventura, FL $100K$130K - 2367
Aventura, FL · On-site
$100K - $130K/yr
You'll own the full conversion journey -- from website traffic to closed sale -- building and ... Map and manage the full sales funnel flow from top-of-funnel to close * Identify drop-off points ...
Paid Media Manager
Miami, FL · On-site
$90K - $110K/yr
Implement and maintain offline conversion tracking that connects signed cases back to Google Ads. * Partner with internal teams to ensure accurate tracking across Google Ads, Google Tag Manager ...
Paid Media Manager
Miami, FL · On-site
$90K - $110K/yr
Implement and maintain offline conversion tracking that connects signed cases back to Google Ads. * Partner with internal teams to ensure accurate tracking across Google Ads, Google Tag Manager ...
Paid Media Manager
Miami, FL · On-site
$90K - $110K/yr
Implement and maintain offline conversion tracking that connects signed cases back to Google Ads. * Partner with internal teams to ensure accurate tracking across Google Ads, Google Tag Manager ...
Paid Media Manager
Miami, FL · On-site
$90K - $110K/yr
Implement and maintain offline conversion tracking that connects signed cases back to Google Ads. * Partner with internal teams to ensure accurate tracking across Google Ads, Google Tag Manager ...
Conversion Manager information
How does a Conversion Manager typically collaborate with marketing and product teams to optimize user experience?
What are Conversion Managers?
What is the difference between Conversion Manager vs Digital Marketing Specialist?
| Aspect | Conversion Manager | Digital Marketing Specialist |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Business, or related field; experience in conversion optimization tools | Bachelor's in Marketing, Communications, or related; proficiency in digital channels |
| Work Environment | Collaborates with marketing, design, and analytics teams to optimize user journeys | Develops and executes digital campaigns across platforms like social media, email, and search |
| Employer & Industry Usage | Common in e-commerce, SaaS, and online services | Used across various industries for online brand promotion and lead generation |
The Conversion Manager focuses on improving website or app conversion rates through data analysis and user experience enhancements. In contrast, the Digital Marketing Specialist manages digital campaigns to attract and engage audiences. Both roles require marketing knowledge but differ in their primary objectives and daily tasks.
What are the key skills and qualifications needed to thrive as a Conversion Manager, and why are they important?
Full-time
Posted 2 days ago
Job description
The Web Content & Conversion Manager is responsible for defining and executing the strategic roadmap for Brightline's website content and conversion performance. This role blends SEO expertise, data-driven optimization, content planning, and hands-on content execution to drive engagement, conversion rate, and revenue impact across all site experiences. The role partners cross-functionally with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships to deliver a best-in-class digital experience.
Company:
At Brightline, we believe in creating meaningful connections through exceptional experiences. We're creating a brighter way to get there by making travel more convenient, more sustainable, and more hospitable every day. If you're optimistic, forward-thinking, and interested in shaping the future of travel with us, we'd love to hear from you.
Your Role
- Content Strategy & Planning
- Own the strategic roadmap for all website content and conversion optimization initiatives.
- Develop and manage a strategic content calendar aligned to business objectives and Brightline's existing thematic promotional calendar.
- Collaborate with cross-functional partners to contextualize offers and promotions across the website in support of revenue and growth goals.
- Define site structure priorities and communication strategies that support customers across the full conversion funnel.
- Content Creation & Execution
- Develop and oversee the creation of high-performing website content tailored to targeted audience segments and customer needs.
- Manage end-to-end execution of web content initiatives, including coordination with Brand & Creative, Revenue Management, Product, Technology and external partners.
- Integrate partner and promotional content where appropriate while ensuring brand consistency, clarity, and conversion effectiveness.
- Ensure content execution across all site experiences supports engagement, usability, SEO, and conversion best practices.
- Data Analysis & Optimization
- Analyze site traffic, user behavior, engagement, and conversion patterns to understand customer intent and identify optimization opportunities.
- Define and track KPIs related to traffic, engagement, conversion rate, and content performance; translate insights into actionable improvements.
- Develop and maintain an ongoing A/B testing and conversion rate optimization (CRO) roadmap across all major site sections.
- Use analytics and testing insights to continuously iterate on content, page layouts, messaging, and user flows to elevate conversion performance.
- SEO & Discoverability
- Execute SEO and GEO best practices across all site content, templates, tagging, and taxonomy to maximize organic visibility and qualified traffic.
- Conduct competitive and keyword research using tools such as SEMrush to inform content strategy, site priorities, and on-page optimization.
- Partner with technology and development teams to implement SEO best practices in site architecture, wireframes, templates, and CMS workflows.
- Ensure all new and existing content is optimized to improve search performance, engagement, and conversion outcomes.
- Cross-Functional Collaboration
- Work closely with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships to deliver a cohesive and optimized digital experience.
- Provide clear direction, insights, and recommendations to stakeholders based on performance data and optimization learnings.
Experience & Qualifications
Required Education and Experience:
- Bachelor's degree in Marketing, Ecommerce, Business management
- 5+ years of proven experience in a leadership role within Ecommerce, travel or hospitality industries
- Experience in increasing roles of scope and strategic responsibility
- Strong background in Ecommerce within service industries
- Demonstrated success in developing and implementing content strategies resulting in conversion rate improvement
Knowledge Skills & Abilities:
- Excellent communication and cross functional team management skills
- Ability to collaborate effectively with cross-functional teams and external partners
- Demonstrated abilities to manage website content projects
- Strong quantitative, analytical skills with attention to detail and accuracy and ability to make data-driven decisions
- Keen ability to deal effectively with guests, management, teammates, and outside contacts while working under pressure and meeting deadlines
- Strong communication, critical thinking, and presentation skills; including the ability to provide written and verbal direction effectively
- Proficient in Microsoft Office applications, specifically, Excel, Word, and PowerPoint
- Experience working in the Adobe Suite, SEM Rush, Full Story
Combine your experience, innovation, and entrepreneurial spirit by joining our growing team. Brightline is pleased to offer a competitive compensation and benefits package, and the opportunity to make a difference while making history as the only privately funded rapid rail service in the country.
Brightline is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Brightline will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.