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Conversion Manager Jobs in Virginia (NOW HIRING)

Cvent

Event Marketing Manager

Tysons, VA · On-site

Own and execute the integrated campaign playbook for Cvent CONNECT US from strategy to pipeline conversion * Set the strategy and manage the personnel responsible for execution of Cvent CONNECT ...

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Conversion Manager information

How does a conversion manager typically collaborate with marketing and product teams to optimize user experience?

A Conversion Manager works closely with both marketing and product teams to analyze user behavior, identify drop-off points, and recommend improvements to increase conversion rates. This often involves sharing insights from A/B tests, aligning on messaging strategies, and coordinating website or app updates. Regular cross-functional meetings and data sharing are essential to ensure everyone is working toward common goals. By fostering open communication, Conversion Managers help bridge the gap between technical development and marketing initiatives for optimal user experience.

What is a conversion manager?

Conversion Managers are professionals responsible for optimizing a business’s website or digital campaigns to increase the percentage of visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and implement strategies to improve conversion rates. Their role involves close collaboration with marketing, design, and development teams to ensure that user experience and messaging are aligned with business goals. Conversion Managers often use data analytics and user feedback to inform their decisions and measure the effectiveness of their efforts.

How much does a conversion manager make?

The average salary for a conversion manager typically ranges from $60,000 to $100,000 annually, depending on experience, industry, and location. Senior roles or those with specialized skills in analytics and marketing tools may earn higher compensation. Many positions also include performance-based bonuses and benefits.

What is the difference between Conversion Manager vs Digital Marketing Specialist?

AspectConversion ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; experience in conversion optimization toolsBachelor's in Marketing, Communications, or related; proficiency in digital channels
Work EnvironmentCollaborates with marketing, design, and analytics teams to optimize user journeysDevelops and executes digital campaigns across platforms like social media, email, and search
Employer & Industry UsageCommon in e-commerce, SaaS, and online servicesUsed across various industries for online brand promotion and lead generation

The Conversion Manager focuses on improving website or app conversion rates through data analysis and user experience enhancements. In contrast, the Digital Marketing Specialist manages digital campaigns to attract and engage audiences. Both roles require marketing knowledge but differ in their primary objectives and daily tasks.

What skills and qualifications are needed to thrive as a conversion manager?

To thrive as a Conversion Manager, you need strong analytical skills, experience with conversion rate optimization (CRO), and a background in digital marketing or related fields. Familiarity with A/B testing platforms, web analytics tools like Google Analytics, and CRO certifications are commonly required. Exceptional communication, creativity, and project management skills help in collaborating with teams and driving innovative solutions. These competencies are vital for maximizing website performance, improving user experience, and achieving business growth targets.
What are popular job titles related to Conversion Manager jobs in Virginia? For Conversion Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Conversion Manager jobs in Virginia look for? The top searched job categories for Conversion Manager jobs in Virginia are:
Conversion Manager jobs near you
Infographic showing various Conversion Manager job openings in Virginia as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

2025 - Summer Intern Co-op Conversion

Cummins Inc.

Annandale, VA

$15 - $20/hr

Full-time

Re-posted 11 days ago

Cummins rating

7.9

Company rating: 7.9 out of 10

Based on 262 frontline employees who took The Breakroom Quiz

160th of 536 rated manufacturers

Job description

This requisition is for 2025 Summer Intern/Co-op Conversion candidates with assignment end dates from 7/1 - 9/30 to apply to be considered for the conversion process.

There are two ways you can be converted:

  1. Hiring Manager has approved headcount and a position that they wish to directly convert you to your next assignment ( no surveys required and would be initiated by Hiring Manager to NA Talent Acquisition Early Careers Team)

  2. You will receive a link to apply to the requisition from MyHR asking you to apply to the position.

OR

  1. All that are not direct conversions will be reviewed as a group based on the current function or engineering subfunction led by the Early Careers Talent Acquisition Operations and/or Talent Acquisition Coordination teams and functional recruiters (surveys required)
  2. Functional Talent Scouts (function or engineering subfunction), who are CC03 or higher employees, and have many years of experience, are selected by the business to make hiring decisions for managers. They will review all student surveys, manager surveys, education level, major, skill set, against available positions and if they see a good fit, they will either make an alignment or recommend for close out if there are no roles available.
  3. If you are aligned during one of the reviews, you will receive an email from MyHR to apply to the position.

Note - this is a new step with the implementation of MyHR for compliance purposes.

  1. Once you complete your application and attached your updated resume with your most recent Cummins experience you must submit the application.

  2. If recommended for alignment, you will receive a phone call directly from the Talent Acquisition Coordination team once we are finished with the process.

  3. If recommended for close out due to no roles available, you will receive an email from MyHR notifying you.

Please apply to this requisition to be considered in the Summer 2025 Intern/Co-op Conversion Process.

Students eligible have assignment end dates from July 1 through September 30, 2025.

Note - Please do not share this link with anyone else. This is only for U.S. Early Careers Interns/Co-ops (salaried students).

Please note – this is a generic requisition that you must apply to if you want to be considered in the 2025 Summer Intern/Co-op Conversion process.

Job Human Resources

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Student - Internship

ReqID 2416172

Relocation Package No

100% On-Site No

Cummins and E-Verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Visit http://EEOC.gov to know your rights on workplace discrimination.

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About Cummins

Sourced by ZipRecruiter

Cummins Inc., headquartered in Columbus, IN, US, is a global power leader that designs, manufactures, and distributes numerous power products and systems. With its genesis from as early as 1919, the company readily serves diverse industries such as transportation, industrial, generator drive, or marine applications, among others. At the heart of Cummins' operations, its key product lineup encompasses diesel & natural gas engines, generator sets, engine components, and filtration, emission solutions, and electrical power generation systems. Cummins deeply embodies core values of integrity, respect for diversity, teamwork, performance excellence, and social responsibility - all of which dynamically fuel their mission 'Making people's lives better by powering a more prosperous world'.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Columbus, IN, US

Year founded

1919

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