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Conversion Manager Jobs in Virginia (NOW HIRING)

Cummins Inc.

2025 - Summer Intern Co-op Conversion

Hampton, VA · On-site

$12.50 - $16.75/hr

This requisition is for 2025 Summer Intern/Co-op Conversion candidates with assignment end dates ... Hiring Manager has approved headcount and a position that they wish to directly convert you to your ...

Cummins Inc.

2025 - Summer Intern Co-op Conversion

Norfolk, VA · On-site

$14.50 - $19.25/hr

This requisition is for 2025 Summer Intern/Co-op Conversion candidates with assignment end dates ... Hiring Manager has approved headcount and a position that they wish to directly convert you to your ...

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Conversion Manager information

How does a conversion manager typically collaborate with marketing and product teams to optimize user experience?

A Conversion Manager works closely with both marketing and product teams to analyze user behavior, identify drop-off points, and recommend improvements to increase conversion rates. This often involves sharing insights from A/B tests, aligning on messaging strategies, and coordinating website or app updates. Regular cross-functional meetings and data sharing are essential to ensure everyone is working toward common goals. By fostering open communication, Conversion Managers help bridge the gap between technical development and marketing initiatives for optimal user experience.

What is a conversion manager?

Conversion Managers are professionals responsible for optimizing a business’s website or digital campaigns to increase the percentage of visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and implement strategies to improve conversion rates. Their role involves close collaboration with marketing, design, and development teams to ensure that user experience and messaging are aligned with business goals. Conversion Managers often use data analytics and user feedback to inform their decisions and measure the effectiveness of their efforts.

How much does a conversion manager make?

The average salary for a conversion manager typically ranges from $60,000 to $100,000 annually, depending on experience, industry, and location. Senior roles or those with specialized skills in analytics and marketing tools may earn higher compensation. Many positions also include performance-based bonuses and benefits.

What is the difference between Conversion Manager vs Digital Marketing Specialist?

AspectConversion ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; experience in conversion optimization toolsBachelor's in Marketing, Communications, or related; proficiency in digital channels
Work EnvironmentCollaborates with marketing, design, and analytics teams to optimize user journeysDevelops and executes digital campaigns across platforms like social media, email, and search
Employer & Industry UsageCommon in e-commerce, SaaS, and online servicesUsed across various industries for online brand promotion and lead generation

The Conversion Manager focuses on improving website or app conversion rates through data analysis and user experience enhancements. In contrast, the Digital Marketing Specialist manages digital campaigns to attract and engage audiences. Both roles require marketing knowledge but differ in their primary objectives and daily tasks.

What skills and qualifications are needed to thrive as a conversion manager?

To thrive as a Conversion Manager, you need strong analytical skills, experience with conversion rate optimization (CRO), and a background in digital marketing or related fields. Familiarity with A/B testing platforms, web analytics tools like Google Analytics, and CRO certifications are commonly required. Exceptional communication, creativity, and project management skills help in collaborating with teams and driving innovative solutions. These competencies are vital for maximizing website performance, improving user experience, and achieving business growth targets.
What are popular job titles related to Conversion Manager jobs in Virginia? For Conversion Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Conversion Manager jobs in Virginia look for? The top searched job categories for Conversion Manager jobs in Virginia are:
Conversion Manager jobs near you
Infographic showing various Conversion Manager job openings in Virginia as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Guidewire Conversion Lead

New York Technology Partners

Richmond, VA • On-site

Other

Re-posted 22 days ago

Job description

Title: Guidewire Conversion Lead Location: Richmond, VA (Onsite) Position: Contract

Required Qualifications:
8 years of experience in data migration conversion roles
3 years in a Conversion Lead or Architect role
Strong experience with Guidewire Policy Center; Claim Center; Billing Center implementations
Hands-on experience with Product Model Toolkit PMT
Expertise in Azure Data Factory ADF and Azure Databricks ADB
Strong knowledge of ETLELT processes data modelling and SQL
Experience with largescale legacy system migrations

Preferred Qualifications:
Experience in Property Casualty PC Insurance domain
Familiarity with Guidewire Data Hub Info Center
Experience with cloud data architectures Azure
Strong understanding of data governance and quality frameworks
Agile Scrum experience

Role Overview:
We are seeking an experienced Conversion Lead to drive end-to-end data migration and conversion initiatives for Guidewire implementations
The ideal candidate will have strong expertise in Guidewire Policy Center Claim Center Data Migration Product Model Toolkit PMT and hands on experience with Azure Data Factory ADF and Azure Databricks ADB for scalable data processing
You will lead conversion strategy design execution and governance ensuring high quality and seamless migration from legacy systems to Guidewire platforms

Key Responsibilities Conversion Strategy Leadership
Lead the overall data conversion and migration strategy for Guidewire implementations
Define conversion roadmap scope timelines and deliverables
Engage with business and IT stakeholders to align on data requirements and success criteria
Manage offshore onshore conversion teams and ensure delivery excellence
Data Migration Transformation:
Design and oversee ETLELT pipelines using Azure Data Factory ADF and Azure Databricks ADB
Define data mapping transformation rules and validation frameworks
Ensure data quality integrity and reconciliation during migration cycles
Handle complex data scenarios including historical data policy versions and claims data
Guidewire Integration PMT:
Work closely with Guidewire configuration teams especially PMT Product Model Toolkit
Ensure alignment of converted data with product model configurations
Support testing cycles SITUAT with clean and validated data sets
Drive defect resolution related to data conversion
Governance Quality Assurance:
Establish and enforce data governance validation and audit processes
Develop and maintain reconciliation reports and dashboards
Ensure compliance with regulatory and audit requirements
Stakeholder Management:
Collaborate with business SMEs architects developers and QA teams
Provide regular status updates risk assessments and mitigation strategies
Act as the primary point of contact for all conversion related activities

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