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The Marketing Operations Engineer/GTM Engineer is responsible for designing, building, and operating the technical infrastructure that powers EnableComp's account-based demand generation motion. This role sits at the intersection of Revenue Operations and Marketing, translating buying signals, catalysts, and triggers (M&A activity, leadership changes, RCM technology contract expirations, RFP activity, hiring patterns, and other intent data) into prioritized, enriched, and routed target accounts inside HubSpot. The GTM Engineer owns the tooling, data pipelines, and workflow automation connecting Clay, HubSpot, and other GTM systems, ensuring Marketing and Sales are always working the highest-propensity accounts with accurate, enriched data and minimal manual effort.

• Build and maintain automated workflows in Clay that identify and score ABM signals, catalysts, and triggers (e.g., executive changes, M&A, technology contract expirations, RFPs, hiring surges) across target health system and physician group accounts.
• Partner with Marketing and Revenue Operations to design and maintain the HubSpot architecture (lists, workflows, lifecycle stages, lead scoring, and routing rules) that operationalizes signal-based account prioritization.
• Develop and maintain integrations and data pipelines between Clay, HubSpot, enrichment/intent data providers, and internal systems (e.g., CRM, data warehouse) using APIs, webhooks, and native connectors.
• Analyze account and contact-level data to identify patterns in signal quality, conversion, and pipeline impact, refining scoring models and enrichment logic accordingly.
• Lead the technical build-out of net-new ABM campaigns, ensuring signal capture, enrichment, and routing logic are in place before launch.
• Conduct regular audits of data quality, deduplication, and enrichment accuracy across HubSpot and Clay to maintain a clean, reliable source of truth for GTM teams.
• Coordinate with Sales Development, Partnerships, and Client Services to ensure signal-qualified accounts are routed to the right owner with appropriate context and timing.
• Evaluate new GTM tools, data providers, and automation opportunities that could improve signal detection, targeting precision, or operational efficiency.
• Identify gaps or bottlenecks in the demand generation tech stack and workflows, and design scalable solutions in partnership with Marketing and RevOps leadership.

• Education Requirements: Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field required; equivalent practical experience considered
• 3+ years of experience in a GTM Engineering, Marketing Operations, Revenue Operations, or Sales Operations role, ideally within B2B SaaS or healthcare technology
• Demonstrated hands-on expertise administering HubSpot (workflows, lists, lifecycle stages, lead scoring, reporting) in a marketing or revenue operations capacity
• Direct experience building enrichment and signal-detection workflows in Clay, including use of formulas, integrations, and waterfall enrichment
• Working knowledge of APIs, webhooks, and no-code/low-code automation tools (e.g., Zapier, Make) to connect GTM systems
• Familiarity with account-based marketing (ABM) concepts, intent data providers, and B2B enterprise buying committees
• Strong SQL or spreadsheet-based data analysis skills; comfort working with large, imperfect data sets
• Timely and regular attendance.
• Equivalent combination of education and experience will be considered
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

• Minimal travel required (less than 20%), primarily for occasional team or company offsites
• Ability to work at a computer for extended periods; standard office or remote work environment
• A great candidate is self-directed and comfortable owning ambiguous, cross-functional problems; treats data hygiene as non-negotiable; and can translate technical workflows into plain-language impact for Sales and Marketing stakeholders
• Practices and adheres to EnableComp’s Core Values, Vision and Mission.