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Content Writer Jobs in Missouri (NOW HIRING)

dct

Content Marketing Specialist

Saint Louis, MO

Exceptional written and verbal communication skills; experience developing technical content for non-technical audiences preferred * Ability to manage multiple projects and meet deadlines in a fast ...

Jobgether

Build prototypes, experiment with technologies, and write code to develop a firsthand understanding of the subjects covered in your content. * Research emerging developments across AI infrastructure ...

Digital Marketing

Proposal Writer

Saint Louis, MO · On-site

You will manage specific project assignments and identify needed content and research to formulate client proposals to win new business. This position can be performed remotely. Proposal Writer ...

UltraSource LLC

Technical Writer

Kansas City, MO · On-site

$75K - $90K/yr

... marketing content that enhances the customer experience and supports operational excellence ... Technical writing experience, preferably in manufacturing, industrial equipment, engineering, food ...

Digital Marketing

Proposal Writer

Kansas City, MO · On-site

You will manage specific project assignments and identify needed content and research to formulate client proposals to win new business. This position can be performed remotely. Proposal Writer ...

UltraSource

Technical Writer

Kansas City, MO · On-site

... marketing content that enhances the customer experience and supports operational excellence ... Technical writing experience, preferably in manufacturing, industrial equipment, engineering, food ...

Bass Pro Shops

Content Producer

Springfield, MO · On-site

$114K/yr

Writes and/or working with writer to control story line and theme of a segment. * Works with team ... content studio productions industry * Experience: 5+ years in a related field KNOWLEDGE, SKILLS ...

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How much do content writer jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for content writer in Missouri is $37.95, according to ZipRecruiter salary data. Most workers in this role earn between $22.12 and $43.51 per hour, depending on experience, location, and employer.

What is a content writer?

A content writer produces website and social media copy, usually for marketing purposes. Content writers are responsible for creating web copy that is clear, on brand, and relevant. To accomplish this, content writers must conduct research, employ an original approach to writing, and ensure that the copy they produce aligns with the business’ marketing and branding initiatives. Content writers also produce captivating headlines and body copy to engage readers on the company’s social media platforms.

What does a content writer do?

A Content Writer is responsible for creating written material for websites, blogs, social media, marketing campaigns, and other digital or print platforms. Their primary duties include researching topics, writing engaging and accurate content, and editing their work to ensure clarity, grammar, and adherence to a specific style or brand voice. Content Writers may also optimize their writing for search engines (SEO) and collaborate with editors, designers, or marketing teams to deliver effective messaging. Their work is essential in helping organizations communicate with their audience, build brand awareness, and achieve business goals.

What are the key skills and qualifications needed to thrive as a content writer, and why are they important?

To thrive as a Content Writer, you need excellent writing, editing, and research skills, often supported by a relevant degree or portfolio of published work. Familiarity with content management systems (CMS), SEO tools, and basic HTML is typically required. Creativity, adaptability, and strong time management help writers produce engaging and on-brand content within deadlines. These skills ensure high-quality, search-optimized content that meets audience needs and drives organizational goals.

What are some common challenges content writers face when working with multiple stakeholders, and how can they effectively manage feedback?

Content writers often collaborate with marketing teams, subject matter experts, and editors, each with their own perspectives and objectives. Balancing these inputs can be challenging, especially when feedback is conflicting or unclear. Effective content writers manage this by maintaining open communication, clarifying objectives early on, and keeping a version control system for drafts. They also prioritize feedback based on project goals and leverage their editorial judgment to create cohesive, audience-focused content.

What is the difference between Content Writer vs Copywriter?

AspectContent WriterCopywriter
Primary FocusCreating informative, engaging content for websites, blogs, and articlesCrafting persuasive, sales-oriented copy for advertisements and marketing materials
Skills & CredentialsStrong research, SEO knowledge, good writing skillsPersuasive writing, marketing understanding, creativity
Work EnvironmentWebsites, blogs, online publicationsAdvertising agencies, marketing departments, branding firms
Industry UsageUsed across digital content platformsPrimarily in advertising and marketing campaigns

While both Content Writers and Copywriters create written content, Content Writers focus on informative and engaging articles or blog posts, whereas Copywriters specialize in persuasive content aimed at driving sales or conversions. Understanding these differences helps employers and job seekers target the right roles and skills.

How to get hired as a content writer?

To get hired as a content writer, build a strong portfolio showcasing your writing skills, gain experience through freelance projects or internships, and develop proficiency in relevant tools like SEO and content management systems. Networking and applying to job listings on platforms like LinkedIn or specialized writing job boards can also improve your chances.
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Content Writer jobs near you
Infographic showing various Content Writer job openings in Missouri as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 23% Part Time, 1% Temporary, and 3% Contract. Highlights an 71% Physical, 4% Hybrid, and 25% Remote job distribution, with an average salary of $78,934 per year, or $37.9 per hour.

Associate Director, Performance Content

VML

Kansas City, MO • On-site

Full-time

Re-posted yesterday

Job description

Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign's Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
About the Role
The Associate Director, Performance Content is a key member of our Performance Content Leadership Team, responsible for driving the strategic vision, execution, and day-to-day management of high-performance content for client-owned websites.
This role exists to lead our client's digital evolution at the intersection of search, content strategy, and artificial intelligence. As an Associate Director, you will champion AI transformation on a major, high-profile account, ensuring our client's web properties are optimized for the next generation of search.
This is a highly collaborative, people-first role. You will act as the trusted strategic anchor for high-touch, sophisticated client relationships, relying on exceptional diplomacy and consulting skills to navigate complex dynamics and align business objectives. Internally, you will foster a culture of growth by mentoring direct reports, steering resource management, and contributing to new business and scoping initiatives to help lead our practice to its annual goals.
What you'll do
AI Strategy & Implementation
  • Consultative AI Leadership: Partner closely with client teams to define, implement, and scale the utilization of AI across their content ecosystem.
  • Next-Gen Search Optimization: Apply emerging Generative Engine Optimization (GEO) practices and Large Language Model (LLM) retrievability workflows to ensure website copy is discoverable in conversational AI search engines.
  • AI Tool Integration: Build and deploy custom AI agents to optimize team workflows; leverage VML's proprietary WPP Open platform alongside tools like ChatGPT and Claude to drive content innovation.

Client Partnership & Account Ownership
  • Relationship Management: Serve as the day-to-day strategic lead for complex, high-touch client relationships, using active listening and diplomacy to build trust and align expectations.
  • Client Advocacy & Consultation: Translate complex search, AI, and content performance metrics into clear, persuasive narratives and presentations for senior stakeholders.
  • Account Operations: Own the content workstream for the account, guiding optimization plans and performance reporting while consulting with Directors and above on broader strategic goals.

Editorial & Content Excellence (Client-Owned Websites)
  • Web Content Strategy: Oversee the end-to-end execution of long-form website copy, articles, and blogs, ensuring all output meets rigorous brand voice and style standards.
  • Editorial Quality Assurance: Review and edit junior team members' work to maintain an exceptionally high caliber of writing, grammar, and style.
  • Content Auditing & Gaps: Identify strategic content opportunities and recommend new topics to fill performance gaps on client-owned websites.

Leadership, Coaching & Practice Operations
  • Direct Report Development: Manage a team of direct reports, providing strengths-based professional coaching, actionable feedback, and clear career pathing.
  • Resource & Scoping Management: Assist practice leadership with resource planning, scope of work (SOW) development, and project estimating.
  • Practice Growth: Support new business pitches and develop strategic case studies that highlight the team's successes and validate ongoing client relationships.
  • Team Training: Onboard staff on internal processes, agency tools, and rapidly changing industry standards.

Who you are
  • 7+ years eperience in content strategy, SEO, or digital writing with a proven track record of managing direct reports and leading complex client accounts in an agency setting.

Technical Skills
  • Generative AI: Strong familiarity with ChatGPT, Claude, and/or enterprise AI platforms. Understanding of prompt engineering and building workflow agents is highly preferred.
  • SEO & Web Strategy: Deep understanding of SEO principles, accessibility best practices, and emerging search trends (GEO).
  • Content Craft: Master-level writing and editing skills (AP Style, Grammarly, and content management systems).
  • Agency Tools: Proficiency in Microsoft Office Suite, Keynote, Trello, SharePoint, and OneNote.

Core Competencies (Soft Skills)
  • Diplomacy & Relationship Building: Exceptional emotional intelligence with a natural ability to navigate high-touch, complex client environments.
  • Leadership & People Development: A passion for mentoring talent, managing competing demands, and motivating a team.
  • Strategic & Critical Thinking: Ability to look beyond execution to see the broader business impact of content and technology.
  • Agility: A lifelong learner who embraces change and remains highly receptive to feedback during collaborative writing and strategy processes.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$75,000-$180,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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