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Content Strategy Jobs in Chicago, IL (NOW HIRING)

Own the content strategy for the partner help space, developing frameworks, taxonomies, and structured approaches that make content scalable, findable, and reusable, and designing solutions that ...

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Content Strategy information

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$64.8K

$134.9K

$262.8K

How much do content strategy jobs pay per year?

As of Aug 17, 2026, the average yearly pay for content strategy in Chicago, IL is $134,887.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,000.00 and $162,000.00 per year, depending on experience, location, and employer.

What qualifications do you need to be a content strategist?

A content strategist typically needs a bachelor's degree in marketing, communications, journalism, or a related field. Relevant skills include strong writing, editing, research abilities, and experience with content management systems and analytics tools. Professional experience in content creation or digital marketing is often required or preferred.

What does a content strategist do?

A content strategist develops plans to create, manage, and optimize content across digital platforms to meet business goals. They analyze target audiences, set content guidelines, and collaborate with writers, designers, and marketers, often using tools like content management systems and analytics software. Their role ensures consistent, effective messaging aligned with brand objectives.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

How to get a job as a content strategist?

To become a content strategist, develop strong writing, editing, and analytical skills, and gain experience in content creation, marketing, or communications. Building a portfolio, understanding SEO tools, and obtaining relevant certifications can improve your prospects. Networking and staying updated on industry trends also help in securing a position.

What does a content strategist make?

A content strategist typically earns between $60,000 and $120,000 annually, depending on experience, location, and industry. They develop content plans, oversee content creation, and ensure messaging aligns with business goals, often using tools like content management systems and analytics platforms.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

What skills and qualifications are needed to thrive as a content strategist?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.

What are the most commonly searched types of Content Strategy jobs in Chicago, IL?

The most popular types of Content Strategy jobs in Chicago, IL are:

What are popular job titles related to Content Strategy jobs in Chicago, IL?

For Content Strategy jobs in Chicago, IL, the most frequently searched job titles are:

What cities near Chicago, IL are hiring for Content Strategy jobs?

Cities near Chicago, IL with the most Content Strategy job openings:

Infographic showing various Content Strategy job openings in Chicago, IL as of August 2026, with employment types broken down into 1% Internship, 89% Full Time, 7% Part Time, and 3% Contract. Highlights an 83% Physical, 6% Hybrid, and 11% Remote job distribution, with an average salary of $134,887 per year, or $64.8 per hour.

Content Strategist III

Expedia

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, PTO

Posted 13 days ago


Expedia Group rating

6.9

Company rating: 6.9 out of 10

Based on 25 frontline employees who took The Breakroom Quiz

8th of 11 rated travel agencies


Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.


Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to the Team:
Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world.

At Expedia Group, our supply partners, including hotels, vacation rental hosts, and property managers are at the heart of the travel experiences we deliver to millions of customers worldwide. Our Supply organization is dedicated to helping these partners thrive on our marketplace, giving them the tools, insights, and support they need to grow their business, optimize their performance, and deliver exceptional experiences to travelers.


Make An Impact!
The Content Strategist III role sits within the Partner Help team, part of the Product Marketing, Business Programs function within our Supply Marketing organization. This team is responsible for equipping supply partners with the knowledge and self-serve content they need to succeed, owning the help experiences across Vrbo Dash and Expedia Partner Central (EPC), that reduce partner friction, drive independent problem-solving, and free partners to focus on growing their business on our platforms.

In This Role You Will:

  • Author, audit, and maintain accurate, clear, and actionable help and enablement content for supply partners across our self-service platforms, ensuring content meets accessibility, inclusion, readability, and translation standards
  • Own the content strategy for the partner help space, developing frameworks, taxonomies, and structured approaches that make content scalable, findable, and reusable, and designing solutions that improve content systems, overcome technical constraints, and reduce content debt
  • Apply a combination of data analysis, content audits, gap analyses, partner feedback, and benchmarking to identify high-impact opportunities, prioritize improvements, and partner with product and research teams to initiate and measure content tests
  • Collaborate cross-functionally with Product, Marketing, Operations, and partner-facing teams to translate product changes, policy updates, and partner pain points into timely, effective content solutions
  • Orchestrate consistent voice, tone, and structure across a complex portfolio of partner-facing content, applying user-centered practices to drive content strategy and contributing to content standards and style guidance for the team
  • Champion a strategic, impact-oriented approach to help content, using facilitation and storytelling skills to communicate compelling rationale to stakeholders, and moving beyond content maintenance to shape how content reduces partner friction and improves partner success at scale


Experience and Qualifications Required:

  • Bachelor's degree in Communications, English, Journalism, Information Systems, or a related field; or equivalent related professional experience
  • 5+ years of relevant professional experience in content strategy, UX writing, technical writing, or knowledge management
  • Demonstrated experience authoring and maintaining content for digital self-service environments such as help centers, knowledge bases, or product support platforms
  • Proficient in using data, content audits, and analytics to inform content decisions, identify gaps, and evaluate content performance against user and business outcomes
  • Proficient in communicating content strategy rationale to cross-functional stakeholders, actively seeking diverse feedback and tailoring communications for varied audiences


Preferred Experience:

  • Experience developing or contributing to content frameworks, taxonomies, or information architecture for a help or knowledge management environment
  • Familiarity with content management systems and structured content models; experience authoring in platforms such as Salesforce Knowledge, AEM, Zendesk, SharePoint, or similar tools
  • Experience working with supply-side or partner-facing products, with an understanding of the workflows and challenges partners encounter when managing their presence on a marketplace
  • Demonstrated ability to identify and pursue strategic opportunities such as content automation, AI-ready content structures, or search optimization improvements that expand the reach and impact of a help content program
  • Experience collaborating with Product, Marketing and Operations teams in a fast-moving, cross-functional environment to deliver content that keeps pace with product change
The total cash range for this position in Austin is $137,500.00 to $192,500.00. Employees in this role have the potential to increase their pay up to $220,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Chicago is $128,000.00 to $179,500.00. Employees in this role have the potential to increase their pay up to $205,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.


Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.


Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.


About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.


Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.


Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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