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Content Rater Jobs in Utah (NOW HIRING)

Wallaroo Media

Email Marketing Manager

Provo, UT · On-site

Monitor list health, deliverability, bounce rates, and compliance (CAN-SPAM, GDPR) -- and take proactive action when metrics drift * Collaborate with design, paid media, and content teams to ensure ...

ACTA

Social Media Marketing Coordinator

Ogden, UT · On-site

... rate consumer products company headquartered in Ogden, UT, operating a three-brand portfolio ... Acta TikTok Content Cadence Own the daily Acta TikTok presence -- content calendar, brand voice ...

ID Graphx

Marketing Manager

Salt Lake City, UT · On-site

$55K/yr

Fluent in performance metrics -- CPL, CTR, conversion rates -- and acts on them * Strong copywriting skills across ads, social, and promotional content * Experience executing multi-channel campaigns ...

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Content Rater information

What are some common challenges faced by content raters, and how can they be effectively managed?

Content Raters often encounter challenges such as evaluating large volumes of diverse content within tight deadlines and maintaining objectivity when assessing sensitive or ambiguous material. Staying consistent with evolving guidelines and adapting to frequent changes in evaluation criteria can also be demanding. Effective time management, regular review of updated protocols, and open communication with team leads or quality analysts help manage these challenges. Additionally, participating in training sessions and peer discussions can improve accuracy and confidence in decision-making.

What is the difference between Content Rater vs Content Moderator?

AspectContent RaterContent Moderator
CredentialsHigh school diploma or equivalent; sometimes familiarity with content guidelinesHigh school diploma; training on platform policies
Work EnvironmentRemote or office-based; reviewing digital contentRemote or on-site; monitoring user-generated content
Industry UsageUsed across social media, advertising, and content platformsCommon in social media, online forums, and community sites
Job FocusAssessing content quality and relevanceEnsuring content complies with policies and removing inappropriate material

While both roles involve reviewing digital content, Content Raters primarily evaluate content quality and relevance, whereas Content Moderators focus on enforcing community guidelines and removing harmful or inappropriate material. The roles often overlap but differ in scope and specific responsibilities within content platforms.

What is a content rater?

Content Raters are individuals who evaluate and provide feedback on the quality, relevance, and accuracy of online content, such as search engine results, advertisements, or social media posts. They follow specific guidelines set by companies to ensure that the content aligns with user expectations and company standards. Content raters play a key role in improving algorithms by manually reviewing and rating content, helping to refine search results and online experiences for users. This position often requires attention to detail, critical thinking, and a good understanding of local culture and language.

What are the key skills and qualifications needed to thrive as a content rater?

To thrive as a Content Rater, you need strong analytical skills, attention to detail, and a solid understanding of internet search engines and content guidelines, typically supported by a high school diploma or equivalent. Familiarity with online rating platforms, web browsers, and sometimes proprietary evaluation tools is required. Strong communication, time management, and the ability to work independently are standout soft skills. These competencies ensure consistent, accurate assessments of online content, directly impacting user experience and the quality of search results.
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What job categories do people searching Content Rater jobs in Utah look for? The top searched job categories for Content Rater jobs in Utah are:
What cities in Utah are hiring for Content Rater jobs? Cities in Utah with the most Content Rater job openings:
Content Rater jobs near you

Manager, Amazon Advertising

Basic Research

South Jordan, UT • On-site

Full-time

Re-posted 8 days ago

Job description

Salary: DOE


Position Overview:
The Amazon Advertising Manager will own the performance, optimization, and testing roadmap for all Amazon paid media and conversion initiatives across Basic Research brands. This role is responsible for building and managing advertising strategies across Sponsored Ads and DSP, improving conversion rates on detail pages and storefronts, running structured experimentation programs, and driving incremental revenue growth on the Amazon channel.

This leader will combine deep marketplace advertising expertise with strong analytical and CRO capabilities to ensure our brands maximize visibility, efficiency, and conversion across all Amazon surfaces.


Key Responsibilities:

Advertising Strategy & Execution

  • Manage all Amazon advertising programs, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
  • Build and optimize full-funnel advertising strategies to drive profitable sales growth and improve rank.
  • Oversee campaign structure, targeting, keyword expansion, budget pacing, and bid optimization.
  • Develop promotional and event-based ad strategies (Prime Day, Q4, tentpoles).

Conversion Rate Optimization (CRO)

  • Lead CRO testing on Amazon PDPs, Storefronts, and A+ Content to improve session conversion rate.
  • Partner with Creative and Content teams to test imagery, titles, bullets, videos, A+ modules, and brand store layouts.
  • Use shopper behavior insights, heatmaps, scroll-depth tools, and Amazon Manage Your Experiments data to guide experimentation.

Analytics, Insights & Reporting

  • Own performance reporting for all Amazon advertising and CRO initiatives.
  • Track KPIs including ROAS, TACoS, CTR, CVR, cost-per-new-customer, rank, and market share.
  • Deliver insights and recommendations to leadership weekly, monthly, and quarterly.
  • Build forecasting models for ad spend efficiency and incremental revenue impact.

Listing Optimization & Content Excellence

  • Collaborate with Marketplace Team to ensure content, SEO, and creative assets are optimized for conversion and discoverability.
  • Implement learnings from CRO tests into product pages, Brand Stores, and ad creative.
  • Support launch of new ASINs with optimized content, launch plans, and ad strategies.

Cross-Functional Collaboration

  • Partner with Marketplace, Creative, and Retail teams to align promotions, pricing, and messaging.
  • Work with Operations to ensure inventory levels support ad strategies and peak performance periods.
  • Coordinate with external partners or agencies when applicable and ensure execution aligns with brand KPIs.

Compliance & Best Practices

  • Ensure all ads and PDP content adhere to Amazon category requirements and health/wellness regulations.
  • Maintain clean catalog structures, suppressed-issue monitoring, and continuous detail-page hygiene.


Qualifications & Experience:

  • Bachelors degree in Marketing, Business, Data Analytics, or a related field.
  • 3 to 5 years of Amazon advertising experience (Seller Central or Vendor Central).
  • Proven ability to scale profitable Amazon ad programs across Sponsored Ads and DSP.
  • Strong understanding of CRO practices, testing frameworks, and Amazon conversion drivers.
  • Proficiency with Amazon tools and platforms: Ads Console, DSP, Brand Analytics, Manage Your Experiments, Helium 10/Jungle Scout, etc.
  • Strong analytical skills with experience in Excel/Sheets, attribution modeling, and performance dashboards.
  • Experience optimizing PDPs, A+ content, and Brand Stores for conversion.
  • Ability to manage multiple brands and ASIN portfolios simultaneously.
  • Exceptional attention to detail, project management capabilities, and communication skills.
  • Experience in consumer health, beauty, or supplements preferred.