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Content Development Manager Jobs in Brick, NJ (NOW HIRING)

Central Garden & Pet

Sr. DTC Manager

Neptune City, NJ · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Digital Marketing & Content Management: * Oversee email, SMS, website development, and merchandising functions to ensure alignment with DTC strategies and business objectives. * Create and optimize ...

Central Garden & Pet Company

Sr. DTC Manager

Neptune City, NJ · On-site

$110 - $170/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Digital Marketing & Content Management: * Oversee email, SMS, website development, and merchandising functions to ensure alignment with DTC strategies and business objectives. * Create and optimize ...

HBKS Wealth Advisors

Marketing Manager

Holmdel, NJ · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Create thought leadership content positioning HBKS advisors as industry experts * Manage editorial calendar aligned with business development priorities * Produce client-facing materials and ...

Withum

Marketing Manager, Audit & Tax

Red Bank, NJ · On-site

The role also manages a marketer(s) and collaborates closely with industry marketing and cross ... Partnering across marketing, business development, creative, digital, content, operations, and ...

Allies Inc

Training and Development Specialist

Hamilton, NJ · On-site

$55K - $60K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

When training DDD pre-service trainings, manages all activities and documentation required ... Continually innovates and improves the quality and content of trainings provided to Allies, Inc ...

Central Garden & Pet

Sr. DTC Manager

Neptune City, NJ

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Digital Marketing & Content Management: * Oversee email, SMS, website development, and merchandising functions to ensure alignment with DTC strategies and business objectives. * Create and optimize ...

Central Garden & Pet

Sr. DTC Manager

Neptune City, NJ · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Digital Marketing & Content Management: * Oversee email, SMS, website development, and merchandising functions to ensure alignment with DTC strategies and business objectives. * Create and optimize ...

Central Garden & Pet

Sr. DTC Manager

Neptune City, NJ

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Digital Marketing & Content Management: * Oversee email, SMS, website development, and merchandising functions to ensure alignment with DTC strategies and business objectives. * Create and optimize ...

Visca Web

Outreach Manager (Link Building)

Barnegat, NJ · Hybrid

One key element of this success has been our small (20+ full-time members), resourceful and truly multicultural team, which is organized around Content, SEO, tech development, product management and ...

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Showing results 41-60

All JobsContent Development JobsContent Development Manager JobsContent Development Manager Jobs in Brick, NJ

Content Development Manager information

See Brick, NJ salary details

$11.9K

$120.8K

$195.4K

How much do content development manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for content development manager in Brick, NJ is $120,798.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,900.00 and $179,200.00 per year, depending on experience, location, and employer.

What is the difference between Content Development Manager vs Content Strategist?

AspectContent Development ManagerContent Strategist
Primary FocusOversees content creation, production, and team managementPlans and defines content strategies aligned with business goals
Required SkillsContent creation, project management, team leadershipMarket research, content planning, analytics
Work EnvironmentCollaborates with writers, designers, and editorsWorks with marketing, product teams, and executives
Common UsageUsed in media, publishing, corporate content teamsUsed in marketing, branding, digital strategy

The main difference is that the Content Development Manager focuses on managing content production and teams, while the Content Strategist concentrates on planning and defining content strategies to meet business objectives. Both roles require strong communication skills and industry knowledge, but their core responsibilities differ in scope and focus.

What are the key skills and qualifications needed to thrive as a content development manager, and why are they important?

To thrive as a Content Development Manager, you need expertise in content strategy, project management, and editorial processes, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Strong leadership, creativity, and communication skills are essential for guiding teams and collaborating with stakeholders. These skills ensure the creation of high-quality, impactful content that aligns with business objectives and drives audience engagement.

What are the most common challenges faced by a content development manager, and how can they be addressed?

Content Development Managers often grapple with balancing high content quality with tight deadlines and managing input from multiple stakeholders. Aligning diverse perspectives while maintaining a consistent brand voice can be particularly challenging. To address these issues, it's important to establish clear content guidelines, maintain open communication within the team, and set realistic project timelines. Utilizing project management tools and regular check-ins can also help streamline workflows and ensure all team members are on the same page.

What job categories do people searching Content Development Manager jobs in Brick, NJ look for?

The top searched job categories for Content Development Manager jobs in Brick, NJ are:

What cities near Brick, NJ are hiring for Content Development Manager jobs?

Cities near Brick, NJ with the most Content Development Manager job openings:

Content Development Manager jobs near you
Infographic showing various Content Development Manager job openings in Brick, NJ as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $120,798 per year, or $58.1 per hour.

Sr. DTC Manager

Central Garden & Pet

Neptune City, NJ • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Central Garden & Pet rating

7.7

Company rating: 7.7 out of 10

Central Garden & Pet

Based on 42 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Manufacturers average

Based on 75,359 frontline employees who took The Breakroom Quiz

The best things about working at Central Garden & Pet

  • 94%

    94% say it is easy to take sick days

    say it is easy to take sick days

  • 94%

    94% say they don’t worry about hours

    say they don’t worry about hours

  • 94%

    94% say they get paid breaks

    say they get paid breaks

Featured by Central Garden & Pet, based on 42 Breakroom Quiz responses from their frontline employees

Job description

Central Garden & Pet is seeking a Senior DTC Manager to support the continued growth of the Best Bully Sticks direct-to-consumer business. Reporting to the SVP, Digital Marketing & E-Commerce, this role will be a key member of the E-Commerce & Digital Marketing team, driving initiatives across website merchandising, Search Engine Optimization (SEO), email marketing, paid digital advertising, and website optimization.

This position is responsible for the day-to-day management and merchandising of the Best Bully Sticks eCommerce website, ensuring an exceptional customer experience while maximizing conversion and revenue. The ideal candidate is passionate about direct-to-consumer (DTC) eCommerce, possesses a strong balance of creativity and analytical thinking, and thrives in a fast-paced, cross-functional environment. Key responsibilities include managing product catalog updates, optimizing site merchandising, improving user experience (UX), and developing data-driven recommendations to enhance website performance. This individual will lead Conversion Rate Optimization (CRO) initiatives from ideation through execution, leveraging customer insights, A/B testing, and analytics to improve key business metrics.

This position is on-site 5x a week at our Neptune City, NJ facility.

MEASURES OF SUCCESS:
DTC Strategy & Business Planning:
  • Develop and execute annual, quarterly, and monthly DTC plans focused on revenue growth, marketing spend, and product assortment strategy.
  • Build and manage the BBS.com promotional calendar based on business objectives, customer behavior, seasonal trends, and market opportunities.
  • Own the BBS.com budget, including planning, monitoring spend, and optimizing investments to achieve revenue and profitability goals.
  • Analyze business performance and identify opportunities to improve sales, customer acquisition, retention, and overall site performance.

Website Merchandising & Customer Experience:
  • Manage all content across BBS.com, including homepage, category pages, product detail pages (PDPs), coupon pages, informational pages, and supporting digital content.
  • Oversee site merchandising strategies, including product sorting, personalization, landing page development, and user experience (UX) enhancements.
  • Partner with creative teams to develop and maintain compelling, conversion-focused PDP content, including product imagery, graphics, and customer-facing assets.
  • Collaborate with Customer Care to identify customer pain points and ensure website functionality and content effectively support customer needs.
  • Submit and manage website content requests and project briefs through Asana.

E-Commerce Optimization & Analytics:
  • Track, analyze, and optimize key eCommerce performance indicators (KPIs) to drive continuous improvement across conversion, revenue, and customer engagement.
  • Develop and execute website and promotional testing strategies, including A/B testing and conversion rate optimization (CRO) initiatives, to better understand and improve online shopping behavior.
  • Provide data-driven recommendations to improve website performance, customer journey, and overall digital experience.

Subscription & Retention Strategy:
  • Drive strategies to improve subscriber acquisition and retention within Recharge by leveraging platform features, product updates, and new subscription programs.
  • Analyze subscription performance and identify opportunities to increase customer lifetime value and recurring revenue.

Product & Catalog Management:
  • Manage product assortment strategy, including creation and maintenance of SKUs for new products, excess inventory, and new pack sizes.
  • Maintain master SKU documentation, including product margins, discounts, and assortment details.
  • Partner with Operations and S&OP teams to communicate promotional plans, forecast demand, and ensure inventory readiness for increased order volume.

Digital Marketing & Content Management:
  • Oversee email, SMS, website development, and merchandising functions to ensure alignment with DTC strategies and business objectives.
  • Create and optimize user-generated content (UGC) for PDPs, email campaigns, Meta, TikTok, Instagram, and Facebook channels.
  • Support social media initiatives by providing content, product assets, and customer-focused storytelling.
  • Manage blog content strategy and coordinate SEO agency initiatives to improve organic traffic and search visibility.
  • Oversee paid media strategy and performance to ensure campaigns align with sales goals, customer acquisition targets, and overall business KPIs.
  • Manage influencer outreach initiatives and coordinate the collection of product and lifestyle assets for marketing use.

Leadership & Cross-Functional Collaboration:
  • Lead and support Email/SMS, Web Development, and Merchandising Specialist functions.
  • Coordinate cross-functional initiatives across Creative, Finance, Consumer Care, Inventory/S&OP, Operations, and external agency partners.
  • Provide leadership, prioritization, and strategic direction to ensure successful execution of DTC initiatives.

IDEAL CANDIDATE ATTRIBUTES:
  • BA/BS in Marketing or related field.
  • 7-10 years of working on a DTC website with a focus on CRO, SEO, app management, and content management.
  • Shopify experience is a must.
  • Hands-on experience with an e-Commerce platform, i.e., Shopify Plus, GA, A/B testing.
  • Technical experience with Shopify Plus, Salsify, Site merchandising tools, and subscription applications.
  • Proficiency using the applications within MS Office, especially Microsoft Excel.
  • Strong communication skills and a service-oriented approach are a must.
  • Strong self-direction and initiative; willingness to take complete ownership over specific activities while adapting to quick changing shifts in priorities.
  • Eagerness to test and learn, with a willingness to fail, but the drive to succeed.
  • Outstanding problem-solving and prioritization skills.
  • Demonstrated ability to be agile and adapt while being a team player.
  • Ability to thrive in a creative, fast-paced environment that emphasizes excellence and teamwork.
  • Self-starting and proactive in conducting comprehensive research and driving strategic recommendations.

BENEFITS PACKAGE & EMPLOYEE PROGRAMS:
  • Comprehensive Medical, Dental, and Vision Insurance.
  • Free Life and Disability Insurance.
  • Health and Dependent Care Flexible Spending Accounts.
  • 401 (k) with a 3% company match and annual employer discretionary contribution.
  • Paid vacation, holidays, and sick time.
  • Employee Assistance Program.
  • Access to thousands of free online courses.
  • Discounts on cell phones, movie tickets, gym memberships, and more!
  • Education Assistance (both college degrees and professional certifications).
  • Referral Program with a cash bonus.
  • Access to on-demand pay.
  • Paid parental leave.

At Central Garden & Pet (NASDAQ: CENT and CENTA), we believe home is at the center of our lives, and our employees are driven by our purpose to nurture happy and healthy homes. Our company is made up of thousands of people across North America, with an emerging footprint across the U.K., Mexico, China, and Canada - all dedicated to helping gardens bloom bigger, pets live healthier, and communities grow stronger. We are united by our mission to lead the future of the garden and pet industries…one blade of grass and one wagging tail at a time. Visit our website at www.central.com to learn more.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Working at Central Garden & Pet

Perks for frontline workers

From Central Garden & Pet, via Breakroom

  • Safety is a top priority!

  • Paid Vacation

  • Paid Holidays

  • Paid Sick Time

  • Paid Breaks

  • Consistent shift and schedule

  • Comprehensive Health Insurance

  • 401k with Company Match

  • Referral Program with Cash Bonus

  • Education Assistance

  • Paid Parental Leave

About Central Garden & Pet, in their own words

From Central Garden & Pet

Our leading consumer and professional brands provide forward-thinking, high quality products to care for your lawn, garden, pets and community. We are committed to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

Company values

From Central Garden & Pet

The Central Way | We Do the Right Thing | We Strive to be the Best | We are Entrepreneurial | We Win Together | We Grow Every Day | We are Passionate

Diversity and inclusion statement

From Central Garden & Pet

Central Garden & Pet is committed to building a great place to work that embraces diversity as a key pillar of our culture. This is a journey, and we are committed to listening, learning and doing the work to move forward together.

What Central Garden & Pet employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom