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Content & Engagement Specialist 

Division/Department:  Marketing

Reports to:  Marketing Manager / Director of Marketing/ VP of Experience

Full-time Non-Exempt

Job Summary: The Content & Engagement Specialist is a dynamic and strategic communicator who serves as the creative voice and visual presence of SunWest across digital platforms. This role is responsible for producing engaging, high-quality content that resonates with both internal teams and the broader community. As the on-camera representative in much of the content this individual effectively becomes the face of SunWest on social media—bringing the brand to life through authentic storytelling and real-time engagement. In addition to social media, the specialist supports a wide range of marketing initiatives, including newsletters, email campaigns, and event coverage. This role plays a critical part in amplifying SunWest’s brand visibility, capturing meaningful experiences, and fostering a strong sense of connection with our audiences. The ideal candidate is a natural storyteller with a passion for community engagement, digital innovation, and data-driven content strategy.

Essential Duties and Responsibilities:

• Oversee day-to-day tasks such as creating and scheduling preplanned and branded content, publishing, and monitoring social media, while ensuring all content aligns with our larger strategy.
• Quickly engage with trending content and conversations to keep SunWest timely, visible, and relevant.
• Serve as the on-camera personality for video content, representing the SunWest brand with authenticity and professionalism.
• Create engaging video, photo, and written content for use across social media, email, website, and internal communications.
• Contribute to content creation for newsletters, email campaigns, the website, and other marketing channels.
• Capture and curate stories from staff and members to create authentic, relatable content that can be repurposed across platforms.
• Work with staff to gather behind-the-scenes stories, expertise, and successes, helping build a sense of connection within the organization.
• Act as a liaison between SunWest and the Southern Arizona community, participating in or helping to manage events and promotions, while capturing relevant content.
• Assist in organizing and covering SunWest-sponsored community events, providing social media coverage and collecting content for future use.
• Work with the Content Strategist to maintain our content calendar which integrates social, email, blog, and website content, ensuring consistency across all touchpoints.
• Track the performance of content and social media efforts, providing insights to help refine future strategies.
• Upholds the compliance requirement of all related federal regulations, including but not limited to; the Bank Secrecy Act and Anti-Money Laundering policies and procedures.
• Perform all other related duties as assigned by supervisor.     

Education and/or Work Experience Requirements:

•  Bachelor’s degree in Public Relations, Marketing, Business Administration, or a related field preferred; Associate’s degree required minimum.
• Minimum of 2+ years of relevant experience in marketing, agency environments, social media, content creation, or a related field; equivalent experience will be considered.
• Highly motivated, detail-oriented, and self-directed, with the ability to manage multiple priorities and thrive in a fast-paced environment.
• Excellent verbal and written communication skills, with strong capabilities in time management, organization, negotiation, and public speaking/presentation.
• Proficient in Microsoft 365 applications, including Outlook and PowerPoint; experience with Canva is a plus.
• Experience using content scheduling and social media management platforms (e.g., HubSpot, Brandwatch, Sprout Social, Hootsuite) preferred.
• Demonstrated ability to capture high-quality content using professional camera equipment (not limited to smartphones).
• Valid driver’s license required.

 Physical Requirements:

•  Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
• Must be able to lift and carry up to 20 lbs.; 4-6 hours of standing; frequent travel within Phoenix metro area and periodc travel outside area using personal vehicle; subject to varying inside/outside temperatures (temperatures 100+ degrees)
• Must be able to listen and speak clearly on the telephone

SunWest was founded on the belief that financial institutions should exist to serve. Our original founders knew then what a lot of bankers still don’t understand. Financial institutions should help people, not take advantage of them. That’s why 12 telephone workers came together in 1937 to create a financial cooperative with one goal in mind – to help people thrive financially so they can excel personally.

When you work with us, you’re not just clocking in and hoping for the best. You aren’t counting down the minutes until you can hop in your car and drive far, far away from your workplace. Nope, not here. When you work with SunWest, you’re devoting your time to something bigger than yourself. We aren’t just Branch Representatives, Marketing Gurus, Human Resource Professionals, Lending Extraordinaires or Financial Experts. We are friends, family, support systems, and most importantly, we are difference makers. We are passionate about helping others achieve the highest level of financial success and we feel strongly about our communities. Join our team if you’re ready to do what you love, while helping those who need what you have to offer.