Content architecture is conducted by a person responsible for the structured design and organization of information on a website, making it optimal for users and customers. In this career, your job duties include developing a content architecture strategy, evaluating existing websites to identify opportunities for improvement, and implementing solutions to optimize the website. The qualifications to have a career as a content architect include a bachelor’s degree, although some employers may prefer a master’s degree in computer science or online marketing. A successful content architect needs strong technical skills and an advanced understanding of online marketing.