ZipRecruiter

Log In

1

Consumer Research Jobs in Georgia (NOW HIRING)

PrizePicks

Senior Strategic Insights Researcher

Atlanta, GA · On-site +1

$130K - $145K/yr

What You'll Have: * 5+ years in market research, consumer insights, advertising research, or a closely related discipline. Currently hands-on across the research lifecycle-writing briefs, designing ...

US Bank

Consumer CX Insights Consultant

Atlanta, GA · On-site

We're seeking a Consumer CX Insights Consultant to help shape and elevate the experiences that ... In this highly visible role, you'll combine analytics, research, client feedback, and market ...

previous pagenext page

Showing results 21-40

All JobsConsumer Research JobsConsumer Research Jobs in Georgia

Consumer Research information

See Georgia salary details

$6

$27

$46

How much do consumer research jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for consumer research in Georgia is $27.05, according to ZipRecruiter salary data. Most workers in this role earn between $15.52 and $37.41 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What are the key skills and qualifications needed to thrive as a consumer researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

How to get into consumer research?

To enter consumer research, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and becoming familiar with tools like SPSS or Excel can improve prospects. Advanced roles may require a master's degree or specialized training.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and trends to help companies understand their target markets. They collect and analyze data through surveys, interviews, and data analysis tools to inform marketing strategies and product development. Strong analytical skills and knowledge of research methods are essential for this role.

What are the most commonly searched types of Consumer Research jobs in Georgia?

The most popular types of Consumer Research jobs in Georgia are:

What are popular job titles related to Consumer Research jobs in Georgia?

For Consumer Research jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Consumer Research jobs in Georgia look for?

The top searched job categories for Consumer Research jobs in Georgia are:

What cities in Georgia are hiring for Consumer Research jobs?

Cities in Georgia with the most Consumer Research job openings:

Consumer Research jobs near you
Infographic showing various Consumer Research job openings in Georgia as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 77% Full Time, 11% Part Time, 7% Contract, and 3% Nights. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $56,272 per year, or $27.1 per hour.

Senior Strategic Insights Researcher

PrizePicks

Atlanta, GA • On-site, Remote

$130K - $145K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago

Key responsibilities

  • Build and personally run pre-launch creative, concept, messaging, and asset testing studies.

  • Design mixed-method research studies, conduct fieldwork, analyze results, and deliver recommendations.

  • Translate business decisions into research objectives, hypotheses, and appropriate study designs.

Job description

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
Description:
Senior Researcher who builds and personally runs PrizePicks' pre-launch creative, concept, messaging, and asset testing; designing mixed-method studies, conducting fieldwork, analyzing results, and delivering recommendations that improve outcomes before launch. This is not a manager or vendor-management role.
What You'll Have:
  • 5+ years in market research, consumer insights, advertising research, or a closely related discipline. Currently hands-on across the research lifecycle-writing briefs, designing studies, conducting fieldwork, analyzing findings, and making recommendations
  • Has personally designed and executed creative, advertising, concept, message, or value-proposition testing
  • Can translate a business decision into research objectives, hypotheses, success measures, and an appropriate study design
  • Has personally programmed surveys with visuals in Qualtrics or a comparable platform
  • Understands experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation
  • Has personally moderated interviews, focus groups, or rapid iterative studies and can diagnose why an idea works or fails
  • Demonstrated mixed-method capability across quantitative and qualitative research
  • Can show examples of research changing a creative or business decision; not merely reporting consumer reactions

Nice to Have:
  • Experience testing static advertising, paid social, television, out-of-home, storyboards, animatics, rough cuts, talent, promotions, or product experiences
  • Demonstrates exceptional ownership, persistence, and follow-through
  • Experience in sports, gaming, entertainment, consumer technology, or another culturally fast-moving category
  • Has built benchmarks, research principles, or repeatable creative-learning systems
    Experience synthesizing consumer research with brand strategy, product context, and in-market performance
  • Uses AI-enabled tools responsibly for study development, qualitative coding, open-text analysis, synthesis, or workflow acceleration
    Comfort operating across Product Marketing, Integrated Marketing, User Acquisition, Product Design, and Creative teams
Where you'll live:
  • While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote
Working at PrizePicks:
The typical salary range for this position is $130,000 to $145,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.
This application period will remain open for 30 days. We're committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.
Date Posted: 8/28/26
Benefits you'll receive:
In addition to your great compensation package, full-time employees will be eligible for the following perks:
  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Apply