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Consumer Research Jobs in Georgia (NOW HIRING)

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...

Gsknch

As a member of both the Wellness R&D Leadership Team and the Global CSPI Leadership Team, this individual will lead the development and execution of consumer science and product intelligence ...

Newell Brands

Consumer and Shopper Insights at Newell Brands is a discipline closely linked to marketing and ... Builds nimble research platforms - proprietary omnibus, online communities and AI-simulated or ...

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How much do consumer research jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for consumer research in Georgia is $27.05, according to ZipRecruiter salary data. Most workers in this role earn between $15.52 and $37.41 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

What are the key skills and qualifications needed to thrive as a consumer researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

What are popular job titles related to Consumer Research jobs in Georgia?

For Consumer Research jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Consumer Research jobs in Georgia look for?

The top searched job categories for Consumer Research jobs in Georgia are:

What cities in Georgia are hiring for Consumer Research jobs?

Cities in Georgia with the most Consumer Research job openings:

Consumer Research jobs near you
Infographic showing various Consumer Research job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $56,272 per year, or $27.1 per hour.

Consumer Insights Manager

GoTo Foods

Atlanta, GA • On-site

Full-time

Re-posted 25 days ago

Job description

The Consumer Insights Manager is part of our Consumer Insights & Analytics team. The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for all phases of primary and/or tracking research, working with external research suppliers as needed, and analytics to inform strategic decision making. This individual will be a strategic partner in helping our brands leverage consumer insights and data-driven analysis to drive performance and brand preference.
"Education
Bachelor's Degree Business Administration, Business Analytics, Marketing, Finance, Mathematics/Statistics or related field. Pref
Work Experience
4-7 years 5+ years of experience in consumer research, marketing analytics, business intelligence, guest research. (Preferred candidates will have experience within the restaurant industry.) Pref
Skills and Abilities
Advanced Knowledge of Microsoft Excel and PowerPoint.
Experience managing quantitative research design and analysis.
Experience conducting a variety of quantitative analysis using consumer research, social listening, and syndicated behavioral data sources
Experience conducting a variety of quantitative analysis using consumer research, social listening, and syndicated behavioral data sources
Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources.
Ability to quickly navigate ambiguity and large amounts of data.
Ability to communicate complex information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing ""storytelling techniques"" to communicate a clear, compelling, and cohesive story.
Organization skills with detail-oriented project management.
Attention to detail with a focus on quality.
Experience organizing, prioritizing, and managing multiple tasks and requests.
Ability to quickly build trust and partnerships across various stakeholder groups.
Ability to learn new software and/or web-based tools quickly.
"

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