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Consumer Product Manager Jobs (NOW HIRING)

Imprint

Product Manager, Consumer

New York, NY · On-site

$160K - $180K/yr

The Opportunity As Product Manager, Consumer, you will build the consumer experiences that make Imprint the platform powering the most rewarding relationships between brands and their customers. The ...

Anthropic

Product Manager, Consumer

San Francisco, CA · Hybrid

$305K - $385K/yr

Balance rapid iteration with our commitment to AI safety and ethics Qualifications * 6+ years of product management experience, majority in consumer-focused roles * Experience working on consumer ...

Breeze

Lead Product Manager - Payments

New York, NY

$175K - $225K/yr

Senior / Lead Product Manager - Payments We're looking for a Senior / Lead Product Manager to take ... Own the end-to-end consumer product roadmap and execution, from problem definition through launch ...

UMB Financial

Consumer Card Product Manager

OR · On-site +1

The Consumer Card Product group manages consumer credit and debit card solutions for the Bank's retail customers and business partnerships, which includes Consumer, Private Wealth, Co-Brand, Affinity ...

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Consumer Product Manager information

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$51.5K

$159.4K

$197K

How much do consumer product manager jobs pay per year?

As of Jul 2, 2026, the average yearly pay for consumer product manager in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

What is a consumer product manager?

A consumer product manager is responsible for overseeing the development, marketing, and lifecycle of products aimed at individual consumers. They analyze market trends, coordinate cross-functional teams, and use tools like data analytics to ensure the product meets customer needs and business goals.

What is the difference between Consumer Product Manager vs Brand Manager?

AspectConsumer Product ManagerBrand Manager
ResponsibilitiesOversees product development, lifecycle, and consumer needs for specific productsManages brand strategy, positioning, and marketing for a product or product line
Required SkillsProduct management, market research, cross-functional collaborationBrand strategy, marketing, communication skills
Work EnvironmentProduct teams, R&D, marketing departmentsMarketing, advertising, and brand management teams
Industry UsageCommon in consumer goods, tech, retailCommon in consumer goods, fashion, FMCG

While both roles focus on consumer markets, a Consumer Product Manager primarily manages the development and lifecycle of specific products, ensuring they meet consumer needs. A Brand Manager focuses on building and maintaining the brand's image and market presence. Both roles require marketing and consumer insights skills but differ in scope and focus.

Do PMs need a MBA?

Product Managers (PMs) in consumer roles do not typically require an MBA, but it can be beneficial for advancing to senior or strategic positions. Many successful PMs have backgrounds in business, engineering, or design, and skills in data analysis, communication, and project management are often more important than formal education. Certifications or training in product management tools and methodologies can also enhance qualifications.

How does a Consumer Product Manager typically collaborate with cross-functional teams to launch new products?

A Consumer Product Manager works closely with cross-functional teams such as engineering, design, marketing, and sales to drive product development from concept to launch. They facilitate regular meetings to align on product goals, gather input from stakeholders, and ensure everyone is updated on timelines and progress. Effective collaboration involves translating consumer insights and business objectives into actionable requirements, resolving potential roadblocks quickly, and coordinating go-to-market strategies. This role requires strong communication and organizational skills to balance multiple priorities and keep projects moving smoothly.

What are Consumer Product Managers?

Consumer Product Managers are professionals responsible for guiding the development, launch, and ongoing improvement of products designed for end consumers. They collaborate with cross-functional teams such as engineering, marketing, sales, and customer support to ensure the product meets market needs and business goals. Their role includes conducting market research, defining product requirements, setting the product vision, and managing the lifecycle from conception to launch and beyond. Effective Consumer Product Managers use data-driven insights to prioritize features and create a compelling user experience.

Are PMs in high demand?

Product Managers (PMs) are in high demand across many industries due to their role in guiding product development and strategy. Companies seek skilled PMs with strong communication, technical knowledge, and experience in agile environments, leading to competitive job opportunities and often higher salaries.

What are the key skills and qualifications needed to thrive as a Consumer Product Manager, and why are they important?

To thrive as a Consumer Product Manager, you need a strong background in product lifecycle management, market analysis, and user-centric design, typically supported by a degree in business, marketing, or a related field. Familiarity with tools like Jira, A/B testing platforms, analytics software (e.g., Google Analytics), and Agile methodologies is common, and certifications such as Pragmatic Institute or Scrum Product Owner can be advantageous. Outstanding communication, cross-functional collaboration, and strategic thinking skills help set top performers apart. Mastery of these competencies ensures effective product development, successful launches, and alignment with consumer needs in a competitive marketplace.

Is a product manager high paying?

Product managers typically earn high salaries compared to many other roles, with compensation often reflecting their strategic responsibilities, industry, and experience level. In technology and consumer goods sectors, salaries can range from mid-six figures to over a million dollars for senior or executive positions. Factors such as skills in data analysis, leadership, and familiarity with product management tools influence earning potential.
What cities are hiring for Consumer Product Manager jobs? Cities with the most Consumer Product Manager job openings:
What are the most commonly searched types of Consumer Product jobs? The most popular types of Consumer Product jobs are:
What states have the most Consumer Product Manager jobs? States with the most job openings for Consumer Product Manager jobs include:
Consumer Product Manager jobs near you
Infographic showing various Consumer Product Manager job openings in the United States as of June 2026, with employment types broken down into 73% Full Time, 18% Part Time, and 9% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $159,405 per year, or $76.6 per hour.
Product Manager, Consumer

Product Manager, Consumer

Imprint

New York, NY • On-site

$160K - $180K/yr

Full-time

Medical, PTO

Posted 5 days ago

Job description

Who We Are
Imprint is building a platform that helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to predict what each customer will do next and act on it, so brands can offer powerful financial products without becoming a bank.
Co-branded cards alone account for over $300 billion in U.S. annual spend, and most still run on legacy bank rails. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.
The Opportunity
As Product Manager, Consumer, you will build the consumer experiences that make Imprint the platform powering the most rewarding relationships between brands and their customers. The experiences that keep customers coming back, deepen their relationship with the brand, and make them want to spend via Imprint because that's where they get the most value out of their relationship.
This means earning trust in everyday moments and delighting customers with rewards that actually feel worth it. These are things that legacy issuers treat as a cost center, but Imprint believes this is a deep competitive advantage.
This role is for someone who can look across the consumer experience, find the problems worth solving - whether in onboarding, day-to-day account management, how payments are made, rewards, loyalty, or somewhere we haven't looked yet - and build solutions that work across partners and products. You'll bring strong design sense, move fast, and know how to ship quality at speed.
90-Day Success Outcomes
In the first 90 days, you have:
  • Learned the experience cold. Gone deep on Imprint's consumer experience across partner programs - used it as a real customer, end-to-end - and pinpointed the gaps, friction points, and inconsistencies that matter most.
  • Built real customer depth. Talked to customers, read support tickets and app reviews, and dug into the data. Can articulate what's broken, what's loved, and what's missing - with specifics. Understands where customers lose trust and where they feel delight.
  • Shipped something and have more on the way. At least one consumer-facing improvement and a healthy stream of projects headed for launch.
  • Formed a point of view on what's next. A clear, opinionated take on the consumer experiences worth building next - grounded in customer insight, sequenced against the product roadmap, and built to leverage Imprint's platform. Makes a compelling case for each priority: why it matters to customers, partners, and Imprint.
  • Established team rhythm. Breaks ambiguous problems into incremental milestones, keeps teams aligned, and removes blockers without introducing unnecessary process.

Key Characteristics for Success
  • Solutions-oriented and fast-shipping. Focused on outcomes. Sees a problem, finds a solution, gets it built. AI-forward by default - uses tools like Claude, Cursor, Figma Make, etc. as a core part of daily work to prototype, iterate, and ship.
  • Makes thoughtful tradeoffs. Balances customer impact, business value, engineering effort, and partner needs.
  • Deeply customer-obsessed. Reads support tickets unprompted. Talks to customers. Knows what users actually do, not what the persona deck says.
  • High design taste. Can diverge and converge on the best solutions. Sweats the details - typography, motion, friction in a flow. Has shipped consumer work you can recognize as well-crafted.
  • Leads with why. Builds the strategic case, not just the feature. Identifying the highest-leverage opportunities.
  • Builds for scale across partners and products. Defaults to "how does this scale to all partners and products?"
  • Strong opinions, loosely held. Debates honestly. Disagrees and commits when necessary.
  • Acts like an owner. Converts ambiguity into clarity without waiting to be told.
  • Measurement mindset. Tie decisions to metrics that represent real outcomes. Leverages the right data to guide decision making at all stages of the product lifecycle.

Qualifications
Required
  • 5+ years of product management experience with a focus on consumer-facing products
  • Communicates with clarity - can explain complex tradeoffs to engineering, design, executives, and partners in a way that drives alignment.
  • Strong consumer product sense - has shipped something you'd recognize as well-crafted.
  • Strong design sense, ideally evidenced by a portfolio or shipped work where you can see their fingerprints.
  • Hands-on prototyping with AI-assisted tools; ability to produce near-production code is a plus; and knows how to pull in Engineering to go from idea to production ready.
  • Fluent in Figma, Claude Design and modern design workflows.
  • Knows how to understand the data behind consumer behavior and use that to inform decisions.
  • Mobile-first consumer product experience; bonus if that's in fintech, payments, loyalty, rewards, or commerce.

Nice to Have
  • Experience working in high-growth or early-stage environments.
  • Experience in fintech, payments, credit products, or regulated consumer environments.
  • Background in building products that serve diverse customer segments or underrepresented populations.
  • Deep analytical experience with A/B testing, experimentation frameworks, and analytics tools such as Amplitude, Mixpanel, or similar platforms.

Perks & Benefits
  • Competitive compensation and equity packages
  • Leading configured work computers of your choice
  • Flexible paid time off
  • Fully covered, high-quality healthcare, including fully covered dependent coverage
  • Additional health coverage includes access to One Medical and the option to enroll in an FSA
  • 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
  • Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let's move the world forward, together.

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