ZipRecruiter

Log In

1

Consumer Insight Research Jobs in Florida (NOW HIRING)

Deloitte

Editor, Consumer Industry

Tampa, FL · On-site

As an editor for Deloitte Insights, you'll work with subject matter specialists, researchers, data ... Editor, Consumer Industry - Senior Specialist | Deloitte Insights Deloitte Insights is Deloitte ...

Deloitte

Editor, Consumer Industry

Jacksonville, FL · On-site

As an editor for Deloitte Insights, you'll work with subject matter specialists, researchers, data ... Editor, Consumer Industry - Senior Specialist | Deloitte Insights Deloitte Insights is Deloitte ...

Deloitte

Editor, Consumer Industry

Miami, FL · On-site

As an editor for Deloitte Insights, you'll work with subject matter specialists, researchers, data ... Editor, Consumer Industry - Senior Specialist | Deloitte Insights Deloitte Insights is Deloitte ...

Deloitte

Editor, Consumer Industry

Tallahassee, FL · On-site

As an editor for Deloitte Insights, you'll work with subject matter specialists, researchers, data ... Editor, Consumer Industry - Senior Specialist | Deloitte Insights Deloitte Insights is Deloitte ...

previous page

Showing results 41-60

All JobsConsumer Insight Research JobsConsumer Insight Research Jobs in Florida

Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Florida? For Consumer Insight Research jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Florida look for? The top searched job categories for Consumer Insight Research jobs in Florida are:
What cities in Florida are hiring for Consumer Insight Research jobs? Cities in Florida with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you

Manager Performance Realization

Philip Morris International

Tampa, FL • On-site

$104K - $130K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 9 days ago

Job description

Manager, Performance Realization - Tampa, FL
Be a part of a revolutionary change!
At Philip Morris International (PMI), we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.
With huge change, comes huge opportunity. So, if you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Our success depends on people who are committed to our purpose and have an appetite for progress.
Position Overview:
We are seeking a highly motivated Manager - Performance Realization to lead our efforts in achieving business and commercial success for PMI's smoke-free product portfolio.
As a vital member of our team, you will collaborate with various departments within our commercial function, focusing on both IQOS and ZYN brands. Reporting directly to the Sr. Manager Consumer & Portfolio Intelligence, you will spearhead a consumer-centric approach that is essential to our company's vision for a smoke-free future.
In this role, you will have the autonomy to lead, plan, and implement market research studies to track performance of our brands among legal age nicotine users, connecting the dots with business needs to drive our consumer-centric agenda. You will play a crucial part in shaping our smokefree products portfolio strategy, contributing to the innovative and forward-thinking culture of our organization.
We take pride in fostering an environment where your ideas are valued and your growth is encouraged. Join us in making a significant impact and be a part of a team that is dedicated to making a difference in the world.
Your Day to Day:
  • Drive business decision-making by translating consumer, brand, and market insights into clear, actionable recommendations that shape strategy and commercial outcomes.
  • Own the diagnosis of brand and category performance by identifying key drivers of growth-and framing the "so what" for the business.
  • Build integrated, real-time view of consumer performance signals that fuels end-to-end Insights ecosystem.
  • Embed agile and innovative research approaches to accelerate learning cycles, ensuring insights are delivered at the speed and flexibility required by the business.
  • Lead end-to-end research projects-from defining business questions and shaping proposals to writing/reviewing questionnaires, managing fieldwork, and synthesizing outputs into clear, decision-ready recommendations.
  • Leverage complex data sources (primary, syndicated, and behavioral) to uncover insights, quantify impact, and provide evidence-based guidance to stakeholders.
  • Create compelling, story-driven narratives and visualizations that clearly communicate insights, influence stakeholders, and drive business action across functions and seniority levels.
  • Work closely with data product teams to build dashboards and enable easy access to data & insights

Who we're looking for:
  • Bachelor's Degree in Business, Sociology, Psychology, Statistics, Marketing or Research
  • Minimum 5+ years of experience in consumer insights & data analytics within CPG or consumer research agency
  • A true team player who thrives in a fast-paced, entrepreneurial environment and possesses expertise in consumer research methodologies and processes. Capable of coordinating with research partners from drafting briefs to finalizing contracts and managing projects effectively.
  • Extensive knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to address business objectives, including survey development and execution, segmentation, advertising effectiveness, longitudinal panel research, usage & attitude studies, ethnographies, focus groups, in-depth interviews, brand tracking, and product research.
  • Curiosity-driven mindset to data exploration & pattern recognition, able to translate complex data patterns into clear, actionable insights
  • Exceptional written and verbal communication skills, with experience presenting to diverse audiences. You are articulate, engaging, and capable of bringing your stories to life with clear and actionable recommendations.
  • Entrepreneurial and results-driven mindset, adept at aligning top-down, cross-functional, and market priorities, analyses, and insights.
  • Experienced in managing research vendors to deliver high-quality work on time and within budget.
  • Experienced in building dashboards
  • Advanced proficiency in Microsoft Office applications.
  • Expertise in modeling & analytics to uncover drivers of consumer behavior
  • Ability to work collaboratively in a team environment and adapt to changing business needs.
  • Willingness to travel as required.
  • Fluent in English
  • Legally authorized to work in the U.S.

Annual Base Salary Range: $104,000 - $130,000
What we offer
  • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
  • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
  • Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society: To improve the lives of millions of smokers.

PMI is an Equal Opportunity Employer.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 3,000 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022. Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com
#PMIUS #LI-ES1

Apply