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Consumer Insight Research Jobs in Okeechobee, FL

Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What job categories do people searching Consumer Insight Research jobs in Okeechobee, FL look for?

The top searched job categories for Consumer Insight Research jobs in Okeechobee, FL are:

What cities near Okeechobee, FL are hiring for Consumer Insight Research jobs?

Cities near Okeechobee, FL with the most Consumer Insight Research job openings:

CATEGORY SPECIALIST (44809)

Port Saint Lucie, FL


City Electric Supply
Retail • 1 - 5K employees

7.4

Company rating: 7.4 out of 10

Based on 47 frontline employees who took The Breakroom Quiz

195th of 425 rated retail wholesalers

People enjoy working here

Good employer

Recommended by parents


Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 23 days ago


Job description

Looking to start an exciting new career? TAMCO offers excellent career opportunities for people who are friendly, motivated, and passionate about providing incredible customer service.

About TAMCO

TAMCO is a leading electrical manufacturer known for delivering high-quality products and innovative solutions in the electrical industry. Specializing in the design and production of switchgear, transformers, and other essential components, TAMCO has established a strong reputation for reliability and performance across commercial, industrial, and utility markets. With a commitment to customer satisfaction and industry-leading standards, TAMCO combines advanced technology and skilled expertise to meet the evolving needs of its clients. Now part of City Electric Supply, TAMCO continues to enhance its offerings, leveraging the resources of a global distributor to provide innovative electrical solutions that empower businesses and contribute to a sustainable future.

Summary

The Category Specialist is responsible for managing assigned product categories, including pricing, promotion, and overall category performance, while representing TAMCO's core values. This role analyzes industry and consumer trends, oversees demand forecasting to support inventory sustainability, and builds strong vendor relationships to improve pricing, quality, and service. The Category Specialist partners cross functionally to support sales, marketing, and operational objectives while driving profitable growth.

Essential Job Functions

  • Manage assigned product categories including pricing, promotion, and overall performance.
  • Serve as a subject matter expert for assigned categories to support technical inquiries from customers and internal teams.
  • Maintain industry and compliance knowledge related to assigned categories including QC, UL, NEC, and DLC requirements.
  • Act as the primary information pipeline for promotions, new product launches, and category updates.
  • Maintain master crossover sheets and manage vendor relationships for assigned categories.
  • Oversee inventory forecasting, maintain category KPIs, and manage new product performance metrics.
  • Conduct pricing analysis, cost analysis, margin review, and industry and market research.\
  • Develop and deliver product training for sales teams and internal departments.
  • Monitor market share and competitive analysis to measure category performance and success.
  • Evaluate FIFO and product life cycle data to support promotions and flash sales initiatives.
  • Manage SDR and buy back tracking where applicable.
  • Develop and promote unique selling points for assigned product categories.
  • Complete annual SWOT analysis for assigned categories.
  • Review and approve or deny debits for assigned product lines.

Education/Experience

  • Previous experience in category management or related field preferred.
  • Strong knowledge of category management, marketing, and sales principles.
  • Experience analyzing data to support product, pricing, and category decisions.
  • Understanding of market trends and consumer insights.
  • Proficiency in Microsoft Office applications.

Competencies

  • Strong analytical and strategic thinking skills.
  • Excellent oral and written communication skills.
  • Ability to influence and collaborate across multiple levels of the organization.
  • Strong interpersonal and relationship building skills.
  • Ability to manage multiple priorities and meet deadlines.
  • Detail oriented with a focus on accuracy and data integrity.
  • Alignment with TAMCO core values of development, integrity, community, and empowerment.

Benefits Offered:

  • Medical, Dental, Vision Insurance.
  • 401(k) company match program.
  • Telehealth.
  • Short-term and Long-term disability insurance.
  • Basic and AD&D Life Insurance paid for by the company.
  • Critical Illness, Hospital Confinement, Accident Insurance, Supplemental Life Insurance.
  • Employee Assistance Program.
  • Mental, physical, financial wellness.
  • Auto and Home Insurance discount.
  • Paid Time Off and 7 paid Holidays.
  • Paid Pregnancy, Parental, and Adoption Leave programs.
  • Employee Discount Program.
  • Training Programs.
  • Internal growth opportunities in a fast-growing company.
  • In some jurisdictions, state or local laws address sick leave or other leaves of absence. The Company complies with all such laws. This policy shall apply only to the extent it does not conflict with applicable law.

Supervisory Responsibility

This position has no supervisory responsibilities.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This position is very active and requires standing, walking, bending, kneeling, stooping, and climbing. The employee must be able to lift and move items up to 50 pounds.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

EEO Statement

We are an Equal Employment Opportunity employer committed to providing equal opportunity in all of our employment practices, including selection, hiring, assignment, re-assignment, promotion, transfer, compensation, discipline, and termination. The Company prohibits discrimination, harassment, and retaliation in employment based on race; color; religion; genetic information; national origin; sex (including same sex); sexual orientation; gender identity; pregnancy, childbirth, or related medical conditions; age; disability or handicap; citizenship status; service member status; or any other category protected by federal, state, or local law. We support protected veterans and individuals with disabilities through our affirmative action program.

Attention Applicants

If you have a disability and need a reasonable accommodation to complete any part of the application process, or if you have difficulty accessing or using the online application process and need an alternative method, please contactus at HRServices@cityelectricsupply.comor 1-855-571-2477.

City Electric Supply is a drug free workplace. For further information about CES, visit our website at www.cityelectricsupply.com.



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