Experience working with sales data and consumer research to generate category insights and actionable recommendations. * Ability to build clear, well-structured briefs and presentations for cross ...
Experience working with sales data and consumer research to generate category insights and actionable recommendations. * Ability to build clear, well-structured briefs and presentations for cross ...
Research Lead
$60K - $120K/yr
... translate insights into tangible advancements. Key Responsibilities * Use a variety of research ... Write, field, and analyze consumer surveys on seating, sitting, or any topic as discussed with the ...
Quick apply
Research Lead
$60K - $120K/yr
... translate insights into tangible advancements. Key Responsibilities * Use a variety of research ... Write, field, and analyze consumer surveys on seating, sitting, or any topic as discussed with the ...
Marketing Director
Windermere, FL · On-site
Leverage insights from Circana, consumer research, and other intelligence tools to guide customer strategies and internal decision-making. External Engagement * Serve as strategic liaison with:
Quick apply
Marketing Director
Windermere, FL · On-site
Leverage insights from Circana, consumer research, and other intelligence tools to guide customer strategies and internal decision-making. External Engagement * Serve as strategic liaison with:
Marketing Director
Windermere, FL · On-site
Leverage insights from Circana, consumer research, and other intelligence tools to guide customer strategies and internal decision-making. External Engagement * Serve as strategic liaison with:
Marketing Director
Windermere, FL · On-site
Leverage insights from Circana, consumer research, and other intelligence tools to guide customer strategies and internal decision-making. External Engagement * Serve as strategic liaison with:
Marketing Director
Windermere, FL · On-site
Leverage insights from Circana, consumer research, and other intelligence tools to guide customer strategies and internal decision-making. External Engagement * Serve as strategic liaison with:
Marketing Director
Windermere, FL · On-site
Leverage insights from Circana, consumer research, and other intelligence tools to guide customer strategies and internal decision-making. External Engagement * Serve as strategic liaison with:
VP, Brand Management
Miami, FL · On-site
Apply consumer insights, research, and competitive intelligence to identify new opportunities and needs in the market to support the expansion, customization, and optimization of existing products ...
VP, Brand Management
Miami, FL · On-site
Apply consumer insights, research, and competitive intelligence to identify new opportunities and needs in the market to support the expansion, customization, and optimization of existing products ...
Apply consumer insights, research, and competitive intelligence to identify new opportunities and needs in the market to support the expansion, customization, and optimization of existing products ...
Apply consumer insights, research, and competitive intelligence to identify new opportunities and needs in the market to support the expansion, customization, and optimization of existing products ...
VP, Brand Management
Miami, FL · On-site
Apply consumer insights, research, and competitive intelligence to identify new opportunities and needs in the market to support the expansion, customization, and optimization of existing products ...
VP, Brand Management
Miami, FL · On-site
Apply consumer insights, research, and competitive intelligence to identify new opportunities and needs in the market to support the expansion, customization, and optimization of existing products ...
Consumer Insights Analyst
Margate, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Margate, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Lake Butler, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Lake Butler, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Cape Canaveral, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Cape Canaveral, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Gulf Hammock, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Gulf Hammock, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Orlando, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Orlando, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Spring Hill, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Spring Hill, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Evinston, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Evinston, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Port Orange, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Port Orange, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Crystal Beach, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Crystal Beach, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Pompano Beach, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Pompano Beach, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Ocala, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Ocala, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Fort Myers, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Fort Myers, FL · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insight Research information
What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?
What is the difference between Consumer Insight Research vs Consumer Data Analyst?
| Aspect | Consumer Insight Research | Consumer Data Analyst |
|---|---|---|
| Primary Focus | Understanding consumer behaviors, motivations, and preferences to inform marketing strategies | Analyzing consumer data sets to identify trends and patterns for business decision-making |
| Skills & Tools | Qualitative research, survey design, focus groups, consumer psychology | Data analysis, statistical tools, Excel, SQL, data visualization |
| Work Environment | Market research firms, marketing departments, consulting agencies | Corporate, marketing agencies, data firms |
| Common Tasks | Conducting interviews, focus groups, consumer segmentation | Data mining, reporting, trend analysis |
While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.
How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?
What is consumer insight research?
Manager, Category Management, Tim Hortons, US
Miami, FL • On-site
Full-time
Re-posted 19 hours ago
Job description
Ready to make your next big professional move? Join us on our journey to achieve our big dream of buildingthe most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly$45 billionin annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Our Opportunity:
Restaurant Brands International is looking for a Manager, Category Management to join the Tim Hortons US Marketing Team in Miami, FL. This role reports directly into the Sr. Manager, Category Management.
This is a category ownership role. You will own a defined product portfolio end-to-end, from competitive and consumer analysis through innovation development, testing, and national launch, in close partnership with the Sr. Manager who sets the overall pipeline strategy.
The right candidate is analytically sharp, curious about the QSR competitive landscape, and eager to build product instincts through hands-on ownership. You need the drive to develop a point of view, the rigor to back it up with data, and the judgment to know when to escalate and when to execute.
RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week in our Miami, FL office.
Roles And Responsibilities:
Portfolio Ownership
- Own a defined product portfolio within the Tim Hortons US menu, responsible for the performance, pipeline health, and innovation roadmap of your categories.
- Track category sales trends, product mix, and margin performance on an ongoing basis, surfacing insights and recommendations to the Sr. Manager.
- Identify gaps and opportunities within your portfolio based on consumer behavior, competitive activity, and sales data.
Innovation Development
- Support the full stage gate process for your portfolio categories, from concept development and consumer research through test market execution, launch, and post-test read.
- Build innovation briefs that are grounded in consumer insight and competitive context, and clear enough for operations, culinary, and marketing to execute against.
- Partner with the Sr. Manager to ensure your portfolio innovations are sequenced appropriately and ready for calendar placement.
Competitive & Consumer Intelligence
- Monitor competitive activity in your categories on an ongoing basis, tracking LTO launches, value plays, and product positioning from key QSR competitors.
- Leverage Circana, internal sales data, and consumer research to build a working knowledge of your categories that goes beyond surface-level trends.
- Bring competitive and consumer observations to the Sr. Manager proactively, flag opportunities in a timely manner.
Cross-Functional Execution
- Collaborate with Brand Marketing, Analytics, Operations, and Media to move innovations from development to launch without losing quality or momentum.
- Prepare briefing materials and executive-ready presentations for innovation projects within your portfolio.
Required Skills & Experience
Required:
- Bachelor's degree in Business, Marketing, Finance, or related field.
- 4+ years of work experience in QSR, fast-casual, food & beverage, or related field.
- Experience working with sales data and consumer research to generate category insights and actionable recommendations.
- Ability to build clear, well-structured briefs and presentations for cross-functional and senior audiences.
- Strong analytical skills, comfortable working in Excel, Circana or equivalent syndicated data tools, and internal sales reporting.
- Highly organized with strong attention to detail and the ability to manage multiple workstreams simultaneously.
- Strong communicator who can work across functions and build trust with operations and marketing partners.
Preferred:
- Direct QSR or food & beverage experience, with familiarity of how menu innovation translates to restaurant-level traffic.
- Experience working within a stage gate or structured innovation process.
- Exposure to franchisee environments or an understanding of operator economics.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
About Restaurant Brands International
Sourced by ZipRecruiter
Industry
Food services and drinking places
Company size
1,001 - 5,000 Employees
Headquarters location
Toronto, Ontario, CA