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Consumer Insight Manager Jobs in McKinney, TX (NOW HIRING)

PMG

Strategy & Insights Director

Dallas, TX · On-site

As a senior leader, you'll have the opportunity to mentor talented teams, manage high-profile projects, and shape our company's approach to consumer insights and analytics. Your expertise will guide ...

PepsiCo

Manager, Innovation and Indicate

Plano, TX

$110K - $185K/yr

The Pepsi Frito US Portfolio of the Future Consumer Insights team is the growth engine for human ... Effectively manage agency partners and internal stakeholders to deliver high quality, timely, and ...

PepsiCo

Manager, Innovation and Indicate

Plano, TX · On-site

$110K - $185K/yr

The Pepsi Frito US Portfolio of the Future Consumer Insights team is the growth engine for human ... Effectively manage agency partners and internal stakeholders to deliver high quality, timely, and ...

ADVOCARE INTERNATIONAL LLC

Brand Manager

Richardson, TX · On-site

... on consumer insights, market trends, and competitive dynamics · Develop product storytelling ... Manage agency partners throughout campaign development and execution, including briefs, reviews ...

ADVOCARE INTERNATIONAL LLC

Brand Manager

Richardson, TX · On-site

$85 - $115/hr

Contribute to the evolution of brand and product positioning based on consumer insights, market ... Manage agency partners throughout campaign development and execution, including briefs, reviews ...

ADVOCARE INTERNATIONAL LLC

Brand Manager

Richardson, TX · On-site

... on consumer insights, market trends, and competitive dynamics · Develop product storytelling ... Manage agency partners throughout campaign development and execution, including briefs, reviews ...

PepsiCo

Manager, Innovation and Indicate

Plano, TX · On-site

$110.70 - $185.25/hr

The Pepsi Frito US Portfolio of the Future Consumer Insights team is the growth engine for ... Effectively manage agency partners and internal stakeholders to deliver high‑quality, timely, and ...

At Home Stores

Design Assistant

Coppell, TX · Hybrid

Identify product opportunities informed by Concept Team, market research and consumer insight * Assist Associate Design Manager with maintaining libraries, templates, folders and other best practices ...

Sazerac Company

Space Planning Analyst

Dallas, TX · On-site +1

$92K - $138K/yr

You'll combine shopper insights, category analytics, and space planning expertise to develop ... Experience integrating syndicated data and space management tools to develop shelving and category ...

PepsiCo

Manager, Innovation and Indicate

Plano, TX · On-site

$110K - $185K/yr

The Pepsi Frito US Portfolio of the Future Consumer Insights team is the growth engine for human ... Effectively manage agency partners and internal stakeholders to deliver high quality, timely, and ...

Bimbo Bakeries USA

Brand Manager

Irving, TX · On-site

$102 - $142.80/hr

Position Summary We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights, and delivering innovative products and ...

Grupo Bimbo

Brand Manager

Irving, TX · On-site

$102K - $142K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Bimbo Bakeries

Brand Manager

Irving, TX · On-site

$102K - $142K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Bimbo Bakeries USA

Brand Manager

Irving, TX · On-site

$102K - $142K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Bimbo Bakeries USA

Brand Manager

Irving, TX · On-site

$102K - $142K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Bimbo Bakeries USA

Brand Manager

Irving, TX

$102K - $142K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

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Showing results 41-60

All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in McKinney, TX

Consumer Insight Manager information

See McKinney, TX salary details

$49.2K

$90.1K

$123.9K

How much do consumer insight manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for consumer insight manager in McKinney, TX is $90,146.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,200.00 and $100,700.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What job categories do people searching Consumer Insight Manager jobs in McKinney, TX look for?

The top searched job categories for Consumer Insight Manager jobs in McKinney, TX are:

What cities near McKinney, TX are hiring for Consumer Insight Manager jobs?

Cities near McKinney, TX with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in McKinney, TX as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $90,146 per year, or $43.3 per hour.

Strategy & Insights Director

PMG

Dallas, TX • On-site

Full-time

Medical, Retirement, PTO

Posted 4 days ago

Job description

We are PMG
PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek's Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age's Best Places to Work for 11 consecutive years.
Strategy Insights Director
Are you passionate about uncovering what drives consumer behavior, shaping impactful strategies, and leading innovative teams? We're looking for an experienced and visionary strategy insights director to join us in transforming how brands connect with their audiences. In this role, you'll be a key player in driving strategic initiatives, delivering meaningful insights, and helping our clients stay ahead in a constantly evolving media and retail landscape.
As a senior leader, you'll have the opportunity to mentor talented teams, manage high-profile projects, and shape our company's approach to consumer insights and analytics. Your expertise will guide strategic decisions that inspire client success and drive business growth, all while fostering a collaborative and forward-thinking environment.
What You'll Be Doing
  • Design and implement a consumer insights strategy that aligns with organizational goals and drives actionable results.
  • Lead cross-functional teams to integrate consumer insights into product development, marketing, and advertising strategies that resonate with audiences.
  • Build strong relationships with internal teams, clients, and external partners to advance consumer insights as a core element of our strategic approach.
  • Provide thought leadership on advertising strategies, leveraging a deep understanding of the media landscape and its intersection with consumer behavior.
  • Oversee and execute advanced quantitative and qualitative research, translating complex findings into clear, actionable insights.
  • Craft and present compelling narratives to influence senior leadership and client decision-making, ensuring insights are impactful and strategically aligned.
  • Apply retail and industry-specific insights to enhance consumer engagement, retention, and sales growth.
  • Lead the development of consumer personas, journeys, and insights to support media strategy creation.
  • Serve as a trusted advisor on trends, insights, and market dynamics, keeping clients and internal teams ahead of industry shifts.
  • Stay informed on industry trends, technological advancements, and innovations in analytics to ensure PMG leads in insights and strategy.
  • Mentor and inspire team members, fostering a culture of collaboration, curiosity, and professional growth.

What You'll Bring
  • 10+ years in digital marketing, with a bachelor's degree or equivalent experience.
  • 4+ years of people management experience, with strong skills in mentoring, training, and guiding team members to achieve their potential.
  • Expertise in consumer insights tools such as MRI-Simmons, Pathmatics, Meltwater, NetBase, YouGov, and GWI, with a passion for leveraging data-driven insights to inform strategies.
  • Strong analytical skills, enabling the interpretation of complex data and translation into actionable, strategic recommendations.
  • Advanced knowledge of the media advertising landscape and retail industry, connecting consumer insights to business growth opportunities.
  • Exceptional storytelling and communication abilities, crafting compelling narratives that influence senior stakeholders and inspire action.
  • Experience leading advanced quantitative and qualitative research, with a track record of turning findings into impactful strategies and media solutions.
  • Proficiency in developing consumer personas, journey mapping, and leveraging retail-specific insights to enhance engagement, retention, and sales.
  • Ability to build strong relationships with internal teams, clients, and external partners, fostering trust and collaboration.
  • Proven leadership in mentoring teams, fostering a culture of curiosity, collaboration, and professional growth.
  • A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer
  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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