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Consumer Brand Manager Jobs in Delaware (NOW HIRING)

Breakthru

Manager, Business

Middletown, DE

Develop, negotiate, and communicate incentives and up to 20 rationalized goals per supplier/brand ... Proficient in analysis of syndicated consumer data (IRI, Nielsen) * Budget and/or P&L experience ...

New

Newell Brands

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco ... Team Experience: * Assist in building a high-performing team that represents our Newell Brand ...

M&T Bank

Universal Banker

Millville, DE · On-site

$18.68 - $31.14/hr

Educate customers and explain features and benefits of Consumer and Business Banking solutions ... Actively engage in lobby management, meeting and greeting customers and proactively inquiring and ...

M&T Bank

Universal Banker

Millville, DE · On-site

$18.68 - $31.14/hr

Educate customers and explain features and benefits of Consumer and Business Banking solutions ... Actively engage in lobby management, meeting and greeting customers and proactively inquiring and ...

Carter's

Sales Manager (Part Time)

Wilmington, DE · On-site

As a Part Time Sales Manager, you will be the first face of the brand for growing families. You'll ... Source: Circana/ Consumer Tracking service, U.S. dollar share, 12 months ending September 2023.

New

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Consumer Brand Manager information

What does a consumer brand manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What are the key skills and qualifications needed to thrive as a consumer brand manager?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What are some common challenges consumer brand managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

Is a consumer brand manager a high paying job?

Consumer brand managers typically earn salaries above the national average for marketing roles, with compensation increasing with experience, education, and company size. They often receive bonuses and benefits, and roles requiring strategic skills and brand management expertise tend to be well-compensated.

Is a consumer brand manager a stressful job?

A consumer brand manager role can be stressful due to tight deadlines, managing multiple projects, and the need to meet sales and marketing targets. The job often requires strong organizational skills, strategic thinking, and the ability to handle pressure in a fast-paced environment.

What does a consumer brand manager get paid?

A consumer brand manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher compensation, often including bonuses and benefits. The role often requires skills in marketing, data analysis, and brand strategy.

What are popular job titles related to Consumer Brand Manager jobs in Delaware?

For Consumer Brand Manager jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Consumer Brand Manager jobs in Delaware look for?

The top searched job categories for Consumer Brand Manager jobs in Delaware are:

Consumer Brand Manager jobs near you

Manager, Integrated Product Marketing | Retail Bank

Capital One

Wilmington, DE • On-site

$149K/yr

Full-time

Re-posted 13 days ago

Capital One rating

7.7

Company rating: 7.7 out of 10

Based on 147 frontline employees who took The Breakroom Quiz

93rd of 171 rated banks

Job description

Manager, Integrated Product Marketing | Retail Bank
Are you someone who can operate between the business & customers to build a go-to-market strategy for products? Capital One is seeking a Marketing Manager to join our dynamic Integrated Strategy team. In this role, you will be at the heart of our marketing efforts, leading the development of product identity, creative and messaging strategies for integrated campaigns that connect with various types of consumers that drive business results.
Responsibilities:
  • Assess the Market: Drive a research agenda & analysis to understand customer needs, market trends, and competition
  • Product Positioning: Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors
  • Lead Creative Strategy: You'll translate business objectives and consumer insights into powerful creative briefs that inspire our internal creative teams and external agency partners to develop best-in-class advertising.
  • Develop Messaging Strategy: You will craft clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences and can be adapted across a variety of marketing channels.
  • Drive the Learning Agenda: You'll champion a test-and-learn mindset, defining the key strategic questions we need to answer, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness and uncover insights that will fuel future marketing efforts.
  • Marketing Campaign Calendar: Develop a roadmap that outlines all planned marketing activities across all segments & products.
  • Champion Campaign Integration: You will collaborate with cross-functional teams-including Brand, Channel Leads, Product Strategy and others to ensure a cohesive and seamless customer experience across the entire marketing ecosystem.

This Associate Should Bring:
  • Hands on strategic planning experience for multi-channel integrated marketing campaigns
  • Experience in marketing consumer products
  • Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership.
  • Demonstrated ability to translate complex data and customer insights into actionable marketing strategies.
  • Experience writing insightful creative briefs and leading the creative development process from concept to execution.
  • A collaborative spirit and experience managing multiple projects in a fast-paced, agile environment.

Basic Qualifications:
  • Bachelor's Degree or military experience
  • At least 5 years of experience in marketing, brand strategy, or advertising
  • At least 2 years of experience developing and executing integrated marketing campaigns

Preferred Qualifications:
  • 7+ years of marketing experience, with a focus on brand strategy or campaign development

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $151,900 - $173,400 for Manager, Marketing
Wilmington, DE: $138,100 - $157,700 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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