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Competitive Intelligence Manager Jobs in New York

Senior Manager, Competitive Intelligence Walmart Connect - Marketing Strategy About the Team The Marketing Strategy function exists to bring a holistic, portfolio-level perspective to Walmart Connect ...

Senior Manager, Competitive Intelligence Walmart Connect - Marketing Strategy About the Team The Marketing Strategy function exists to bring a holistic, portfolio-level perspective to Walmart Connect ...

About the role Roku is seeking a Senior Manager, Customer Intelligence to lead a high-impact technical team and serve as a strategic intelligence partner to senior leaders and cross-functional ...

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Competitive Intelligence Manager information

See New York salary details

$12K

$112.6K

$145.5K

How much do competitive intelligence manager jobs pay per year?

As of Jul 19, 2026, the average yearly pay for competitive intelligence manager in New York is $112,617.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,200.00 and $145,000.00 per year, depending on experience, location, and employer.

What does a Competitive Intelligence Manager do?

A Competitive Intelligence Manager is responsible for gathering, analyzing, and interpreting information about competitors, market trends, and industry developments. They use this data to provide strategic guidance to their organization, helping leaders make informed decisions regarding product development, marketing, and business strategy. Their role often involves monitoring competitors’ activities, assessing potential threats and opportunities, and ensuring the company maintains a competitive edge in the marketplace.

What are the key skills and qualifications needed to thrive as a Competitive Intelligence Manager, and why are they important?

To thrive as a Competitive Intelligence Manager, you need strong analytical skills, strategic thinking, and a background in business, marketing, or a related field. Expertise in market research tools, data analytics platforms, and sometimes certifications like SCIP (Strategic and Competitive Intelligence Professionals) are typically valuable. Exceptional communication, curiosity, and the ability to synthesize complex information make someone stand out in this role. These skills are crucial for delivering actionable insights that inform business strategy and help organizations maintain a competitive edge.

How does a Competitive Intelligence Manager typically collaborate with other departments within an organization?

A Competitive Intelligence Manager works closely with departments such as marketing, sales, product development, and executive leadership to gather and analyze information about competitors and market trends. They often facilitate cross-functional meetings to share insights, align strategies, and support data-driven decision-making. Effective collaboration ensures that intelligence findings are integrated into go-to-market plans and product roadmaps, enabling the organization to stay ahead in a competitive landscape. Building strong relationships across teams is key to ensuring that intelligence efforts have a tangible impact on business outcomes.

What is the difference between Competitive Intelligence Manager vs Market Research Analyst?

AspectCompetitive Intelligence ManagerMarket Research Analyst
Required CredentialsBachelor's degree; often MBA or related experienceBachelor's degree; often in marketing, business, or statistics
Work EnvironmentCorporate strategy teams, intelligence unitsMarketing departments, research firms
Employer & Industry UsageUsed across industries for strategic insightsPrimarily in marketing and consumer research
Search & Comparison IntentUnderstanding strategic intelligence rolesAnalyzing market trends and consumer data

The Competitive Intelligence Manager focuses on gathering and analyzing competitive data to inform strategic decisions, while the Market Research Analyst concentrates on understanding market trends and consumer behavior. Both roles require analytical skills and industry knowledge but serve different strategic purposes within organizations.

What Does a Competitive Intelligence Manager Do?

The job responsibilities of a competitive intelligence manager include working to find and analyze competitor data and research market conditions and customer activity in your company's industry. In this career, you may use analytics software or computer models to organize and analyze this data. You then create a report on your findings and present the report to senior level management or executives in your company. As a competitive intelligence manager, you also have management duties, which include recruiting and overseeing a team of junior analysts.

What are the most commonly searched types of Competitive Intelligence jobs in New York? The most popular types of Competitive Intelligence jobs in New York are:
What cities in New York are hiring for Competitive Intelligence Manager jobs? Cities in New York with the most Competitive Intelligence Manager job openings:
Infographic showing various Competitive Intelligence Manager job openings in New York as of July 2026, with employment types broken down into 100% Full Time. Highlights an 75% In-person, and 25% Remote job distribution, with an average salary of $112,617 per year, or $54.1 per hour.
Senior Manager, Competitive Intelligence

Senior Manager, Competitive Intelligence

Walmart

Perth Amboy, NJ • On-site

$108K - $216K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 15 days ago


Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,105 frontline employees who took The Breakroom Quiz

24th of 39 rated national retailers


Job description

Position Summary... What you'll do...Senior Manager, Competitive Intelligence Walmart Connect – Marketing Strategy About the Team The Marketing Strategy function exists to bring a holistic, portfolio-level perspective to Walmart Connect Marketing, helping leadership evaluate tradeoffs, align investments, and make better decisions across the full marketing portfolio. The team operates as a consultative partner to Marketing leadership, synthesizing market signals, competitive insights, and performance data into clear points of view that guide investment and strategic planning. Marketing Strategy does not execute campaigns. Instead, the team shapes decisions by delivering structured insights, executive narratives, and strategic recommendations that connect marketing investments to business outcomes. Role Overview Walmart Connect is seeking a Senior Manager, Competitive Intelligence to build and lead a centralized Voice-of-Market and competitive intelligence capability within the Marketing Strategy team. This role will help leadership understand how Walmart Connect is positioned relative to competitors across retail media networks and media technology platforms and translate those insights into clear strategic recommendations for marketing leadership. The Senior Manager will analyze third-party research, advertiser perception data, and competitive signals to craft executive-level narratives about the evolving retail media landscape and how competitors market their advertising products to advertisers. This role will play a key part in helping leaders identify opportunities, anticipate competitive moves, and make informed marketing investment decisions. Key Responsibilities Competitive Intelligence & Market Analysis
  • Analyze the retail media and media technology landscape to understand Walmart Connect’s position relative to competitors.
  • Combine insights from third-party research, industry reports, analyst coverage, and advertiser feedback to identify emerging trends, threats, and opportunities.
  • Monitor how competitors position, package, and market their advertising products to advertisers.
  • Identify patterns in competitor messaging, product launches, and go-to-market strategies.
Voice-of-Market & Advertiser Sentiment
  • Lead the centralized Voice-of-Market capability within Marketing Strategy, including advertiser perception measurement and sentiment tracking.
  • Oversee research for metrics including:
  • Must Buy Status
  • Net Promoter Score (NPS)
  • Customer Satisfaction (CSAT / AdSat)
  • Partner with research vendors and internal teams to ensure methodology rigor and consistent measurement.
  • Expand measurement across all Walmart advertiser segments.
Executive Narratives & Strategic Recommendations
  • Synthesize competitive intelligence, advertiser sentiment data, and performance insights into clear executive-level narratives.
  • Translate complex research and market signals into structured insights and actionable recommendations for leadership.
  • Develop point-of-view perspectives on competitive positioning and marketing strategy implications.
  • Provide insight-driven guidance on where marketing should invest, differentiate, or adjust strategy.
Strategic Planning & Reporting Rhythms
  • Integrate insights into executive planning rhythms, including quarterly business reviews and leadership updates.
  • Establish a standardized reporting cadence for market and sentiment insights across the organization.
  • Ensure leadership has a consistent view of market perception, satisfaction, advocacy, and competitive position.
Cross-Functional Partnership
  • Partner closely with teams across:
  • Marketing
  • Product & Analytics
  • Media Insights
  • Provide strategic guidance while enabling functional teams to act on insights.
What Success Looks Like
  • Leadership has a clear, consistent understanding of Walmart Connect’s competitive position in the retail media ecosystem.
  • Advertiser perception and satisfaction metrics are centralized, standardized, and integrated into leadership decision-making.
  • Competitive insights are translated into clear strategic recommendations that shape marketing priorities and investment decisions.
  • The organization has a trusted, single source of truth for market sentiment and competitive intelligence.
Qualifications
  • 6–8+ years of experience in competitive intelligence, strategy, market research, consulting, or marketing strategy
  • Experience analyzing media, advertising technology, or digital marketing ecosystems
  • Strong ability to synthesize multiple sources of data into strategic insights and narratives
  • Experience presenting complex insights to senior leadership or executive audiences
  • Strong analytical, storytelling, and strategic thinking skills
  • Preferred Qualifications
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 4 years' experience in data analysis, data science, statistics, or related field. Option 2: Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 2 years' experience in data analysis, data science, statistics, or related field. Option 3: 6 years' experience in data analysis, data science, statistics, or related field.
1 year's supervisory experience. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration Primary Location... 221 River St, Hoboken, NJ 07030, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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