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Co Branded Cards Jobs (NOW HIRING)

Imprint

Partner Marketing Manager

New York, NY · On-site +1

$200K - $230K/yr

We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell ...

Imprint

Field Sales Territory Manager

Philadelphia, PA · On-site

$120K - $135K/yr

We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell ...

Imprint

Field Sales Territory Manager

Dallas, TX · On-site

$120K - $135K/yr

We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell ...

Imprint

Field Sales Territory Manager

San Francisco, CA · On-site

$120K - $135K/yr

We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell ...

Imprint

Director, Risk Strategy & Execution

New York, NY · On-site +1

$180K - $230K/yr

We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell ...

Imprint

Marketing Manager, Go-To-Market

New York, NY · On-site +1

$200K - $230K/yr

We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell ...

Imprint

Staff Data Engineer

New York, NY · On-site

$200K - $235K/yr

We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell ...

Imprint

Staff Data Scientist

New York, NY · On-site

$200K - $235K/yr

We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell ...

Imprint

Lead Product Marketer

New York, NY · On-site

$180K - $230K/yr

We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell ...

Imprint

Data Scientist, Risk

New York, NY · On-site +1

$170K - $200K/yr

We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell ...

Imprint

Senior Enterprise IT Engineer

New York, NY · On-site

$170K - $200K/yr

We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell ...

Imprint

Design Systems Lead

New York, NY · On-site

$190K - $250K/yr

We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell ...

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All JobsCo Branded Cards Jobs

Co Branded Cards information

What are the key skills and qualifications needed to thrive as a Co-Branded Cards Product Manager, and why are they important?

To excel as a Co-Branded Cards Product Manager, you need expertise in product development, partnership management, and financial analysis, often complemented by a degree in business, finance, or a related field. Familiarity with card management systems, data analytics tools, and regulatory compliance frameworks is typically required. Strong negotiation, communication, and relationship-building skills help set you apart in managing partners and cross-functional teams. These skills are crucial for successfully launching and growing co-branded card programs that meet customer needs and drive business results.

What are co-branded cards?

Co-branded cards are credit or debit cards issued by a financial institution in partnership with a retail brand, airline, hotel chain, or other company. These cards typically feature the logo and branding of the partner company and offer special rewards, discounts, or benefits when used with the partner's products or services. Cardholders can often earn loyalty points, cash back, or exclusive perks by using the co-branded card at the partner's locations or for specific purchases. Such cards are popular for frequent shoppers or travelers who want to maximize their rewards with a particular brand. They also help the issuing bank and partner brand build customer loyalty and engagement.

What is the difference between Co Branded Cards vs Credit Card Specialists?

AspectCo Branded CardsCredit Card Specialists
CredentialsMarketing and financial knowledge, sometimes certifications in finance or marketingFinancial expertise, certifications like CFP or relevant banking licenses
Work EnvironmentMarketing teams, financial institutions, retail partnershipsBanking institutions, credit card companies, financial advisory firms
Industry UsagePartnerships between brands and financial institutions to create co-branded credit cardsAdvising, managing, or selling credit card products to consumers

Co Branded Cards focus on creating partnership credit card products between brands and financial institutions, emphasizing marketing and partnership strategies. Credit Card Specialists, however, primarily work on managing, advising, or selling credit card products within financial institutions. While both roles require financial knowledge, their core functions and work environments differ significantly.

What are some common challenges faced by professionals managing co-branded card programs, and how can they be addressed?

Professionals managing co-branded card programs often navigate challenges such as aligning the objectives of both the issuing bank and the partner brand, ensuring regulatory compliance, and keeping up with evolving customer expectations. Effective communication and collaboration between internal teams (such as marketing, risk, compliance, and IT) and external partners are crucial to overcoming these hurdles. Staying proactive with market research and fostering strong relationships with all stakeholders help ensure the program's ongoing success and adaptability.
More about Co Branded Cards jobs
What cities are hiring for Co Branded Cards jobs? Cities with the most Co Branded Cards job openings:
What states have the most Co Branded Cards jobs? States with the most job openings for Co Branded Cards jobs include:
What job categories do people searching Co Branded Cards jobs look for? The top searched job categories for Co Branded Cards jobs are:
Co Branded Cards jobs near you
Infographic showing various Co Branded Cards job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 8% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Partner Marketing Manager

Imprint

New York, NY • On-site, Remote

$200K - $230K/yr

Full-time

Medical, PTO

Re-posted 3 days ago

Job description

Who We Are
Imprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank.
In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.
Partner Marketing Manager
Role Summary
As Partner Marketing Manager, you will own the full marketing strategy and growth outcomes for several of Imprint's largest co-branded credit card partnerships. You are the marketing leader for your partners: the person accountable for how we acquire, activate, and retain cardholders across every channel, and the person partners look to as the strategic marketing mind behind their program.
You will operate as the CMO for your assigned partners: leading annual marketing planning in lockstep with General Managers and partner executives, owning full-funnel performance from application through long-term retention, and driving high-impact campaign strategy and execution across paid, owned, and partner channels. This role requires someone who can move fluidly between strategic planning and hands-on technical execution, who earns credibility with senior partner stakeholders, and who builds marketing programs that compound in quality and impact as Imprint scales its co-branded portfolio.
What Success Looks Like in the First 90 Days
  • Built and presented a 12-month marketing plan for each assigned partner with quarterly execution detail, investment priorities, and measurable growth targets, aligned with GMs and partner marketing leadership
  • Completed a diagnostic assessment of each partner's full-funnel performance (application through retention), identified the highest leverage opportunities, and built a prioritized optimization roadmap with clear sequencing
  • Created a partner marketing playbook defining audience segmentation, positioning, messaging architecture, and channel strategy that serves as the strategic foundation for internal creative and campaign teams and holds up in senior partner conversations
  • Launched or meaningfully iterated on campaigns in at least two channels (lifecycle, paid social, direct mail, affiliate) with measurable performance improvements and a clear point of view on what to scale next
  • Established yourself as a trusted strategic partner to GMs, Lifecycle Managers, product, engineering, marketing analytics, and partner marketing leadership
  • Demonstrated technical depth in campaign deployment tools and workflows, with the credibility to make architectural decisions about how campaigns are built and delivered

Responsibilities
Marketing Strategy and Growth Ownership
  • Own marketing strategy, planning, execution, and performance for major co-branded partners, with direct accountability for partner growth outcomes including acquisition volume, activation, spend, and retention
  • Lead the development of 12-month marketing roadmaps in partnership with GMs, including quarterly planning cycles, budget allocation, and investment tradeoff decisions
  • Present marketing strategy and performance to partner marketing leadership and internal executives, owning the growth narrative for your assigned programs
  • Identify and prioritize the highest leverage opportunities across the funnel and make investment recommendations based on performance data, partner dynamics, and competitive landscape

Acquisition and Campaign Strategy
  • Design, lead, and optimize acquisition campaigns across paid channels (paid social, paid search, affiliate, direct mail) and owned channels (lifecycle, in-app, email)
  • Develop and own experimentation frameworks that systematically improve CAC, LTV, and partner-specific KPIs, with a rigorous approach to test design, measurement, and learning
  • Build audience segmentation, positioning, and messaging strategies that sharpen creative execution, strengthen partner channel marketing, and drive measurable lift in conversion
  • Make channel mix and budget allocation decisions based on performance data, and have the judgment to shift resources quickly when the data warrants it

Full-Funnel Optimization
  • Partner with Lifecycle Managers and analytics to own full-funnel performance: application rate, approval rate, activation rate, spend behavior, insurance attach, and retention
  • Diagnose funnel breakdowns and lead cross-functional efforts to resolve them, working across product, engineering, analytics, and lifecycle to ship improvements
  • Build and maintain a clear performance story for each partner: what's working, what's not, where the leverage is, and what the plan is

Partner Relationship and Influence
  • Serve as the senior marketing point of contact for assigned partners, building trust and credibility with partner marketing leadership through strategic depth and consistent delivery
  • Translate partner objectives and commercial goals into actionable marketing strategies that create value for both Imprint and the partner
  • Bring a clear, data-informed point of view into partner conversations and the strategic credibility to shape joint marketing decisions, not just execute on partner requests
  • Set expectations with partners on what's realistic, what's working, and where we should invest next, and have the conviction to push back when needed

Vendor and Cross-Functional Leadership
  • Own relationships with external vendors (affiliate platforms, direct mail bureaus, media agencies) and lead vendor performance management, negotiation, and strategic alignment
  • Drive cross-functional alignment with product, engineering, analytics, and creative to ensure marketing programs are executed with speed and quality
  • Identify gaps in marketing infrastructure, tooling, or process and lead initiatives to improve campaign deployment speed, quality, and scalability

Measurement and Reporting
  • Own the measurement framework and reporting cadence for assigned partners, tracking application volume, approval rate, activation rate, insurance attach, partner revenue, retention, and LTV
  • Lead performance reviews with internal stakeholders and partner teams, translating data into clear narratives and actionable recommendations
  • Use performance insights to continuously refine strategy, reallocate investment, and raise the bar on what good looks like across the portfolio

Qualifications
Required
  • 7 to 10+ years of growth marketing or partner marketing experience in financial services or fintech, with a track record of leading (not just supporting) the launch and scaling of products or partnerships
  • Deep technical knowledge of marketing workflows across paid and owned channels, including lifecycle campaign deployment through tools like Braze, with the ability to make architectural and workflow decisions
  • Experience with affiliate platforms (Impact, AWIN) and paid acquisition channels (paid social, paid search), with demonstrated ability to optimize channel mix and manage meaningful media budgets
  • Strong analytical skills with proven experience diagnosing funnel performance, designing experiments, and optimizing CAC, approval rates, activation rates, LTV, and retention at scale
  • Proven ability to build marketing plans, experimentation frameworks, and funnel optimization strategies in close partnership with cross-functional teams, and the leadership skills to drive alignment and accountability
  • Track record of building trust and credibility with senior partner stakeholders, with the ability to represent Imprint's marketing strategy at the executive level
  • Exceptional communicator who can translate complex partner objectives into clear marketing strategies, and who can present confidently to both internal leadership and external partner teams

Nice to Have
  • Growth marketing depth: experience leading performance media campaigns end to end with a strong command of CAC optimization, paid media strategy, and budget management across multiple channels
  • Direct mail expertise: experience deploying pre-screen direct mail or ITA campaigns, including working with data providers (TransUnion, Axiom) and direct mail vendors (DMS)
  • Experience in high-growth startups or scaling marketing programs in resource-constrained environments where you had to build the playbook while shipping at speed
  • Familiarity with product marketing for new product launches, not just management of existing programs, and comfort operating in ambiguity during early-stage go-to-market

Perks & Benefits
  • Competitive compensation and equity packages
  • Leading configured work computers of your choice
  • Flexible paid time off
  • Fully covered, high-quality healthcare, including fully covered dependent coverage
  • Additional health coverage includes access to One Medical and the option to enroll in an FSA
  • 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
  • Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let's move the world forward, together.

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