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Children Advertising Jobs (NOW HIRING)

LendingTree

Social Advertising Manager

Northbrook, IL · On-site

... children in primary, middle, and high school learn how to make wise financial decisions. CULTURE ... Experience with programmatic advertising * Proven success buying ads on an auction-style platform ...

LendingTree

Native Advertising Manager

Northbrook, IL · On-site

... children in primary, middle, and high school learn how to make wise financial decisions. CULTURE ... Experience with programmatic advertising * Proven success buying ads on an auction-style platform ...

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Children Advertising information

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$37.5K

$93.3K

$194.5K

How much do children advertising jobs pay per year?

As of Jul 6, 2026, the average yearly pay for children advertising in the United States is $93,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,000.00 and $170,000.00 per year, depending on experience, location, and employer.

What is the difference between Children Advertising vs Children’s Media Planner?

AspectChildren AdvertisingChildren’s Media Planner
CredentialsMarketing or advertising degree, certifications in advertisingMarketing, advertising, or media planning degree, certifications in media planning
Work EnvironmentAdvertising agencies, marketing departmentsMedia agencies, marketing firms, client-side marketing teams
Industry UsageCreating advertising campaigns targeting childrenPlanning and scheduling media placements for children-focused campaigns

Children Advertising focuses on creating and executing advertising campaigns aimed at children, involving creative development and client collaboration. Children’s Media Planners specialize in selecting appropriate media channels and scheduling to effectively reach the target young audience. While both roles work within the advertising industry and require similar credentials, their core responsibilities differ: one creates ads, the other plans media placements.

What are some common challenges faced when creating advertising campaigns targeted at children?

One of the main challenges in children advertising is ensuring that campaigns are both engaging and ethically responsible. Creatives must balance capturing children’s attention with adhering to strict industry regulations that protect young audiences from misleading or inappropriate content. Collaborating closely with legal teams, psychologists, and educators is often necessary to develop content that is age-appropriate and transparent. Additionally, professionals in this field regularly work with cross-functional teams to adapt messaging for different platforms while maintaining compliance and appeal.

What are the key skills and qualifications needed to thrive in children's advertising, and why are they important?

To excel in children's advertising, you need a solid understanding of marketing principles, child psychology, and relevant advertising regulations, often supported by a degree in marketing, communications, or a related field. Familiarity with creative design tools (like Adobe Creative Suite), digital marketing platforms, and compliance with standards such as COPPA is essential. Creativity, strong communication, and an ethical mindset are crucial soft skills for crafting engaging campaigns that resonate with children while respecting legal and moral boundaries. These skills ensure that advertising efforts are both effective and responsible, safeguarding children's well-being and brand reputation.

What is children advertising?

Children advertising refers to the marketing and promotion of products or services directly to children, typically those under the age of 13. This type of advertising can appear in various formats, including television commercials, online ads, social media, and even in-game promotions. Because children are more impressionable, there are strict regulations and ethical guidelines in many countries to protect them from misleading or inappropriate content. Advertisers must ensure that their messages are age-appropriate and do not exploit children's lack of experience or understanding.
More about Children Advertising jobs
What states have the most Children Advertising jobs? States with the most job openings for Children Advertising jobs include:
What job categories do people searching Children Advertising jobs look for? The top searched job categories for Children Advertising jobs are:
Children Advertising jobs near you
Assistant/Associate Director of Programmatic Advertising - Executive Marketing Strategy

Assistant/Associate Director of Programmatic Advertising - Executive Marketing Strategy

Hachette Book Group

New York, NY • On-site

$80K - $95K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Job description

The Assistant/Associate Director of Programmatic Advertising is a self-starting and data driven professional with experience across multiple programmatic platforms such as Amazon, Facebook, Google, TikTok, Reddit, and more.
This individual will report to the Director of Advertising within the Executive Marketing Strategy department and manage a team of 2 to oversee the planning, execution, optimization, and reporting for all adult programmatic campaigns at HBG and advise on best practices with the children's advertising team.
They will also work closely with the Director on big-picture responsibilities such as structuring workflows, leading strategy & budgeting, and developing positive communications practices and relationships with HBG's imprints.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Oversee planning, execution, and optimization for full-funnel programmatic advertising campaigns for around 20 publishing groups bringing hundreds of frontlist titles per year to market in addition to a backlist of bestselling and acclaimed titles
  • Utilize internal reporting tools to develop a data-driven basis for recommendations and planning and continually test new ideas, practices, and trends to bring HBG's work to the next level
  • Collaborate with title marketers to establish campaign goals and audience targets and ensure that they have a robust understanding of the campaigns that are in-market
  • Using HBG's data & reporting resources, upkeep a reporting workflow with an eye toward profitability and KPIs that also sets imprint marketers up for success in internal and external meetings
  • Continually stay abreast of leading and emerging marketing practices in both the publishing and other industries and share best practices across HBG within reports, newsletters, and/or internal meetings
  • Assist advertising director with the infrastructural build-out of the programmatic advertising division that allows for innovative and flexible work and high-touch collaboration with imprint advertising liaisons
  • Assist advertising director with development of ad tech infrastructure across new and existing programmatic platforms

KNOWLEDGE, SKILLS, & ABILITIES REQUIRED
  • Experience with numerous programmatic platforms such as Meta, Amazon, Google, TikTok, and Reddit
  • Experience with project management software is a plus
  • Understanding of digital ads statistics, benchmarks, and reporting and the ability to communicate and action that information to push the envelope of HBG's work and develop audience insights and targeting strategies that grow and convert author's audiences
  • Ability to analyze trends in sales and marketing and to use research to contribute to the creation of proactive marketing campaigns and plans
  • Ability to transition between innovative and data-driven brainstorm and high attention to details and deadlines
  • Ability to manage a small team and educate younger team members on platform techniques
  • Ability to manage large budgets effectively, accurately, and with strong ROI
  • Exceptional communication skills, both verbal and written, with aptitude to communicate effectively in both individual and group settings regardless of audience
  • Drives change and innovation by improving work product or process, and challenges established norms where appropriate
  • Proven ability to build supportive and constructive relationships within and outside of the organization; takes the lead in inspiring others to work together for mutual benefit

Please submit a resume and cover letter to be considered for this position.
This role is based in our New York office. Employees are expected to work on-site three days per week in accordance with our hybrid work model. Candidates must be able to reliably commute to the office.
The compensation for this position is $80,000-$95,000. Salary can vary based on a number of factors including skills, experience, and location - talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.

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