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Children Advertising Jobs (NOW HIRING)

LendingTree

Native Advertising Manager

Northbrook, IL · On-site

... children in primary, middle, and high school learn how to make wise financial decisions. CULTURE ... Experience with programmatic advertising * Proven success buying ads on an auction-style platform ...

Bertelsmann-Jobs

Company Description Penguin Random House is the leading adult and children's publishing house in ... Advertising and Promotions at Crown Publishing Group seeks a Junior Designer to join our dynamic ...

Bertelsmann-Jobs

Company Description Penguin Random House is the leading adult and children's publishing house in ... Advertising and Promotions at Crown Publishing Group seeks a Junior Designer to join our dynamic ...

Lurie Children's

$71 - $116/hr

Lurie Children's Hospital of Chicago is ranked in all 10 specialties by the U.S. News & World ... Experience using web analytics, advertising platforms, and reporting tools; Google Analytics (GA4 ...

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Children Advertising information

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$37.5K

$93.3K

$194.5K

How much do children advertising jobs pay per year?

As of Sep 6, 2026, the average yearly pay for children advertising in the United States is $93,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,000.00 and $170,000.00 per year, depending on experience, location, and employer.

What is children advertising?

Children advertising refers to the marketing and promotion of products or services directly to children, typically those under the age of 13. This type of advertising can appear in various formats, including television commercials, online ads, social media, and even in-game promotions. Because children are more impressionable, there are strict regulations and ethical guidelines in many countries to protect them from misleading or inappropriate content. Advertisers must ensure that their messages are age-appropriate and do not exploit children's lack of experience or understanding.

What are some common challenges faced when creating advertising campaigns targeted at children?

One of the main challenges in children advertising is ensuring that campaigns are both engaging and ethically responsible. Creatives must balance capturing children’s attention with adhering to strict industry regulations that protect young audiences from misleading or inappropriate content. Collaborating closely with legal teams, psychologists, and educators is often necessary to develop content that is age-appropriate and transparent. Additionally, professionals in this field regularly work with cross-functional teams to adapt messaging for different platforms while maintaining compliance and appeal.

What are the key skills and qualifications needed to thrive in children's advertising, and why are they important?

To excel in children's advertising, you need a solid understanding of marketing principles, child psychology, and relevant advertising regulations, often supported by a degree in marketing, communications, or a related field. Familiarity with creative design tools (like Adobe Creative Suite), digital marketing platforms, and compliance with standards such as COPPA is essential. Creativity, strong communication, and an ethical mindset are crucial soft skills for crafting engaging campaigns that resonate with children while respecting legal and moral boundaries. These skills ensure that advertising efforts are both effective and responsible, safeguarding children's well-being and brand reputation.

What is the difference between Children Advertising vs Children’s Media Planner?

AspectChildren AdvertisingChildren’s Media Planner
CredentialsMarketing or advertising degree, certifications in advertisingMarketing, advertising, or media planning degree, certifications in media planning
Work EnvironmentAdvertising agencies, marketing departmentsMedia agencies, marketing firms, client-side marketing teams
Industry UsageCreating advertising campaigns targeting childrenPlanning and scheduling media placements for children-focused campaigns

Children Advertising focuses on creating and executing advertising campaigns aimed at children, involving creative development and client collaboration. Children’s Media Planners specialize in selecting appropriate media channels and scheduling to effectively reach the target young audience. While both roles work within the advertising industry and require similar credentials, their core responsibilities differ: one creates ads, the other plans media placements.

What is the best way to advertise to children?

Children advertising professionals should use age-appropriate messaging, engaging visuals, and channels popular with children, such as television, digital platforms, and social media. Compliance with advertising regulations and ethical standards is essential to ensure responsible marketing to minors.
More about Children Advertising jobs

What states have the most Children Advertising jobs?

States with the most job openings for Children Advertising jobs include:

What job categories do people searching Children Advertising jobs look for?

The top searched job categories for Children Advertising jobs are:

Children Advertising jobs near you
Infographic showing various Children Advertising job openings in the United States as of August 2026, with employment types broken down into 54% Full Time, 38% Part Time, and 8% Contract. Highlights an 100% In-person job distribution, with an average salary of $93,333 per year, or $44.9 per hour.

Native Advertising Manager

LendingTree

Northbrook, IL • On-site

Full-time

Re-posted 29 days ago

Job description

Company Description
At CompareCards, a subsidiary of LendingTree, our mission is to help people make smarter, more informed, healthier financial decisions based on deeper knowledge of financial offers. CompareCards provides easy-to-use, objective tools and educational resources that help consumers do everything from making credit card comparisons and managing their credit health to helping children in primary, middle, and high school learn how to make wise financial decisions.
CULTURE
Our clothes are casual and relaxed, and our work ethic is highly professional. It is our culture for each team member to challenge the status quo, express their opinions, and to stand up, ask for the ball and run with it to meet our aggressive goals. We also have a lot of fun together! We're always looking for the best, brightest, high energy, results-driven Rock Stars to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE.
WHO YOU ARE
  • You're a go-getter: We're looking for an energized, enthusiastic person who has a passion for the Digital Marketing and emerging technologies. You don't mind getting your hands dirty and know the importance of consistent and precise execution. You hustle.
  • You're competitive: You love winning. Every day you're looking for new ways to not only beat your competitors, but to beat your previous wins. You are unwilling to fail and always find a way to move the needle.
  • You're ambitious. You want to learn and improve every day and you take personal pride in wins for the team. You don't let yourself get disappointed with failures and only let them serve to push you even harder to search for new breakthroughs and innovative ways to achieve your goals.
  • You're insatiably curious: You love learning. You run towards concepts you don't understand rather than shying away. You recognize assumptions and question them. You experiment, theorize, test and FAIL; you immediately iterate and keep trying until you nail it.
  • You're an insanely organized executer: You GET THINGS DONE. No ball gets dropped even when you're managing multiple campaigns and deadlines and priorities. Your follow-through is impeccable and no one ever needs to make sure you did what you said you'd do. You implement and execute every single day.
  • You're great at relationships: You're awesome at working with people and enjoy collaboration. You'll be able to grow and nurture relationships with external contacts at some of the biggest publishers online. You'll also realize the importance of creating strong internal relationships with other teams at LendingTree and strive to be a good teammate every day.
  • You can theorize and pivot. You're agile, creative and flexible. When faced with a new challenge, you can quickly learn on your own and figure out the best path to success. You can derive insights from various sources and experts to understand new concepts. You can look at previous performance trends and theorize new tests to make them even better.
  • You have a logical, scientific mind. Careful testing and analysis of each campaign element - copy, ads, landing pages, placements, targeting - will be key to your success, and it's what you'll do every day. You'll analyze, find trends and immediately iterate into new tests and optimizations.

Job Description
WHAT YOU'LL DO
Digital marketing is currently in a revolutionary stage and you'll be fully immersed in learning the bleeding edge. This is direct response marketing, plain and simple. Success is all about ROI, scaling and generating the highest quality leads. We're willing to spend to test and learn, and we're looking for someone who can find trends and dive into data to optimize into the most profitable placements and creatives. We want someone who can recognize opportunities and put a solid plan in place to capitalize on them.
This is a great opportunity for someone to come in, work incredibly hard and be rewarded with rich learnings about digital marketing practice from a best-in-class team. You'll have to hustle, but you'll be fully-immersed in digital marketing in an entrepreneurial, fun team environment which rewards hard-work and results above all else.
ROLE & RESPONSIBILITIES
  • Find and test new platforms to grow our digital footprint
  • Manage day-to-day campaign metrics and optimizations across a variety of platforms and publishers
  • Understand and implement tracking through URL parameters
  • Analyze data for the full-funnel using our proprietary analytics platform and come up with new test hypotheses
  • Stay organized and keep everyone in the loop. You'll work closely across teams and will need to be an excellent communicator and project manager.
  • Dive into data to segment and de-average. Find trends and patterns in large datasets and theorize ways to exploit those trends. Create new headlines and landing page concepts to increase high-quality volume for the Native Channel. Understand our campaigns and what works. Theorize and test why something is working, then find ways to iterate, scale and optimize.
  • Collaborate with other marketing teams to find ideas and winners from other channels
  • Expand and nurture our partnerships through account management and placement optimization to maximize revenue while ensuring that the partnerships are generating high-quality and high-intent leads. You'll be measured against aggressive revenue goals and need to find creative ways to hit your numbers.

Qualifications
Required Skills
  • Bachelor's degree
  • 3+ years in paid digital marketing channels
  • Experience with programmatic advertising
  • Proven success buying ads on an auction-style platform (Adwords, Bing, Yahoo, Taboola, Outbrain, Facebook, etc).
  • Experience with Excel, ideally advanced formulas and vlookups
  • Ability to thrive in a fast-paced, deadline driven environment while handling multiple projects and priorities simultaneously. Flexible and able to pivot quickly when priorities change.
  • Can funnel constructive criticism into new ideas
  • Curious and always trying to learn
  • A passion for digital marketing and the desire to become an expert
  • Consistent execution and strong attention to detail
  • A visible pattern of impact and success in whatever you've chosen to do in the past
  • Excellent interpersonal skills. Strong communication skills, written and oral.
  • Stellar project management skills

If you want to make a real impact every day in an intense, small, fun team environment, send us your resume now!
Additional Information
Apply Here:
https://boards.greenhouse.io/lendingtree/jobs/799194

Apply