Channel Development Manager Jobs in Gainesville, GA

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.

Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it's a fun environment where we truly enjoy working as a team and bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!

Position Summary:

Join Fox Factory Holding Corp. and help lead integrated marketing initiatives that strengthen brand awareness, drive demand, support dealer and OEM growth, and elevate the company's leadership in the automotive performance market. Reporting to the Director of Marketing, the Senior Manager, Marketing will lead execution across brand strategy, digital and social marketing, e-commerce, advertising, dealer development, product launches, and experiential events, helping bring compelling product stories to market while supporting revenue growth and channel performance.

This role requires a strategic yet hands-on leader who can execute innovative campaigns, collaborate cross-functionally, and inspire alignment across teams and partners. The ideal candidate brings strong commercial acumen, automotive market understanding, and a passion for performance-driven brands, with success measured through brand growth, dealer engagement, demand generation, and contribution to long-term market share and business performance.

Position Responsibilities:

Brand Strategy & Product Marketing

• Support integrated brand, product, and go-to-market strategies aligned with growth objectives across OEM, dealer, and retail channels.

• Lead initiatives that drive brand awareness, demand generation, product launches, and retail turn.

• Partner cross-functionally with Sales, Product, Operations, and OEM partners to support commercialization and revenue growth.

• Ensure consistent brand messaging and positioning across all channels, campaigns, and partner touchpoints.

Dealer Marketing & Channel Development

• Lead dealer-focused marketing programs supporting dealer recruitment, retail traffic, lead generation, and dealer performance.

• Develop dealer marketing tools, co-op programs, sales enablement materials, and localized campaigns.

• Partner with field sales and dealer development teams to support inventory turn, product awareness, and channel growth.

• Support OEM and dealer partner marketing initiatives that strengthen market penetration and channel performance.

Digital Marketing, E-Commerce & Demand Generation

• Manage digital marketing strategy across paid media, SEO/SEM, email, web, CRM, and performance marketing channels.

• Drive e-commerce growth, digital merchandising, lead funnel optimization, and website performance.

• Support digital retailing initiatives, VDP optimization, and online lead-generation strategies.

• Analyze campaign performance and optimize programs through data-driven insights and ROI measurement.

Social Media, Content & Advertising

• Lead social media strategy, content development, and brand storytelling to increase awareness and engagement.

• Manage integrated advertising and awareness campaigns that drive traffic, leads, and conversion.

• Develop product-focused content supporting launches, dealer engagement, and competitive differentiation.

• Identify emerging trends and opportunities to expand audience reach and brand relevance.

Events & Experiential Marketing

• Lead marketing support for trade shows, sponsorships, dealer events, OEM activations, and product launches.

• Execute experiential programs that strengthen brand presence, generate demand, and support dealer and OEM relationships.

• Measure and improve event performance and return on investment.

Leadership & Marketing Operations

• Manage agencies, vendors, budgets, timelines, and campaign execution across multiple initiatives.

• Support annual marketing planning, KPI tracking, and strategic execution aligned with business goals.

• Foster a performance-driven, collaborative culture focused on creativity, accountability, and measurable results.

Success Measures / KPIs

• Brand awareness and market share growth

• Lead generation and conversion performance

• Dealer engagement and channel growth

• E-commerce and digital marketing performance

• Campaign and media ROI

• Social engagement and content effectiveness

• Product launch execution

• Event and experiential ROI

• Contribution to revenue growth and retail turn

Skills, Qualifications & Core Competencies:

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field required; MBA or equivalent experience.

• 7-10+ years of progressive marketing experience, including leadership responsibility in brand, digital, demand generation, or channel marketing roles.

• Proven experience developing and executing integrated marketing strategies across digital, social, advertising, e-commerce, and product launch initiatives.

• Strong understanding of dealer network marketing, channel development, retail demand generation, and distribution-based business models.

• Demonstrated analytical, project management, budget management, and cross-functional leadership skills.

• Strong communication and presentation skills, with the ability to influence across sales, product, operations, and executive leadership.

Preferred Qualifications

• Experience in automotive, performance vehicles, aftermarket, powersports, or enthusiast-driven brands strongly preferred.

• Experience supporting OEM relationships, dealer development, and go-to-market strategies within a dealer-based or multi-channel environment.

• Experience managing agencies, media partners, creative resources, and external vendors.

• Familiarity with CRM, marketing automation, e-commerce platforms, analytics tools, and digital advertising platforms.

• Strong commercial mindset with passion for automotive products, brand building, and performance-driven markets.

Core Competencies

• Strategic Marketing Leadership

• Automotive & Dealer Channel Acumen

• Brand Building & Product Storytelling

• Demand Generation & Digital Marketing

• E-Commerce & Performance Marketing

• Campaign Development & Go-to-Market Execution

• Data-Driven Decision Making

• Project & Budget Management

• Cross-Functional Collaboration

• Creative Problem Solving & Commercial Agility

Work Environment and Physical Requirements:

• Hybrid role with a mix of remote work and on-site collaboration as needed.

• Approximately 10% travel for dealer visits, meetings, and business events.

• Frequent collaboration across multiple locations and teams, including dealers, field sales, marketing, and leadership.

• Must be comfortable working across multiple time zones and adjusting schedules when needed to support key conversations.

• Fast-paced environment aligned with a global performance brand, requiring strong adaptability and a positive, team-oriented mindset.

• Work performed in an office or home-office setting with regular computer, phone, and video meeting use.

• No unusual physical demands beyond standard office activities.

Disclaimer: This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs' essential functions.

FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions -including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs - on merit and the principles of equal employment opportunity.