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$29.5K

$65.4K

$100.5K

How much do category development manager jobs pay per year?

As of Sep 15, 2026, the average yearly pay for category development manager in the United States is $65,356.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,500.00 and $68,000.00 per year, depending on experience, location, and employer.

What is a category development manager?

Category Development Managers are professionals responsible for driving the growth and performance of a specific product category within a company. They analyze market trends, consumer behavior, and sales data to develop and implement strategies that maximize sales and profitability. Their role often involves collaborating with sales, marketing, and supply chain teams, as well as building relationships with retailers and key stakeholders. By identifying opportunities and optimizing product assortments, Category Development Managers help ensure their category remains competitive in the marketplace.

How does a category development manager typically collaborate with sales and marketing teams to drive category growth?

A Category Development Manager works closely with both sales and marketing teams by analyzing market trends, shopper insights, and sales data to identify growth opportunities within specific product categories. They often lead cross-functional meetings to align on strategies for assortment, pricing, and promotional activities. Effective collaboration ensures that marketing campaigns and sales initiatives are tailored to drive category performance and meet retailer objectives. This teamwork not only boosts category sales but also strengthens relationships with key retail partners.

What are the key skills and qualifications needed to thrive as a category development manager, and why are they important?

To thrive as a Category Development Manager, you need strong analytical skills, commercial acumen, and experience in category management, often supported by a degree in business or marketing. Proficiency with data analytics tools, syndicated data platforms (such as Nielsen or IRI), and advanced Excel skills is typically required. Exceptional communication, relationship-building, and strategic thinking are valuable soft skills that help drive collaboration across teams and with clients. These competencies are crucial for identifying growth opportunities, optimizing product assortments, and building effective retail strategies in competitive markets.

What is the difference between Category Development Manager vs Product Manager?

AspectCategory Development ManagerProduct Manager
Primary FocusDeveloping and expanding product categories within a marketManaging individual products from conception to launch
Work EnvironmentMarket analysis, category strategy, cross-functional collaborationProduct lifecycle management, user experience, feature development
Required CredentialsBusiness or marketing degree, industry-specific knowledgeBusiness, marketing, or technical degree, product management certifications

While both roles involve strategic planning, the Category Development Manager focuses on broad category growth and market positioning, whereas the Product Manager concentrates on specific product development and lifecycle management. Understanding these differences helps align career goals and employer expectations.

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Category Development Manager jobs near you
Infographic showing various Category Development Manager job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 81% Full Time, 15% Part Time, and 2% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $65,356 per year, or $31.4 per hour.

Category Development Manager, On Premise

Chicago, IL • On-site

Red Bull
Beverage Manufacturing
Learn more about Red Bullexternal

$92K - $138K/yr

Full-time

Re-posted 10 days ago

Key responsibilities

  • Support the Sr Director Category Development by building consumer and customer focused strategies, tactics, and solutions.

  • Conduct analysis using multiple data sources to generate insights and actionable recommendations, and communicate these effectively to influence retail actions.

  • Develop and execute online and offline assortment, merchandising, new product introductions, seasonal programs, and pricing/promotional plans.

Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

Job description

The Category Manager directly supports the Sr Director Category Development in building consumer and customer focused strategies, tactics, and category grounded solutions. This individual will conduct high quality analysis and synthesize multiple data sources to generate insights and actionable recommendations, while leveraging effective communication & influencing skills to orchestrate action across On Premise customers. The candidate must possess sound business judgment, excellent communication skills and demonstrate experience in the following areas: assortment planning, negotiation, pricing strategy, online product presentation, sales, and building productive relationships.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
  • CATEGORY DEVELOPMENT
    Develop and cultivate business relationships with external retailer contacts that establish RBNA as the indispensable partner for all category management needs.
    Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories online and offline.
    Oversee development and execution of online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation.
    Leverage data from multiple sources to create impactful analytics and selling stories to identify risks, opportunities, and performance gaps (ie. distribution, assortment mix, incrementally, size, shelving, placement).
    Employ critical thinking and problem solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translate insight into retail action
    Work effectively with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish, lead and maintain performance management including the streamlining of reporting cadences, macro assessments and opportunity gap analysis
    Guide execution of Red Bull Category Management resources to provide solutions that will establish strategic plans for assigned Customer Teams and Red Bull Business Units.
    Implement Category development programs by leading the dialogue with Retailers to focus on Category growth opportunities.
    Facilitate the customer business planning process by integrating with overall strategic business goals.
    Turn insights into actions by executing, analyzing, and evaluating Category plans and identifying key opportunities for Red Bull and our retailers to capitalize on.
    Present Red Bull's Category credentials to key Retailers in a compelling manner.
  • CATEGORY MANAGEMENT
    Develop an unassailable level of Energy Category and broader beverage insights.
    Provide leading edge Category Management solutions, utilizing and understanding IRI and Nielsen syndicated scanning data, Household Panel, market demographic data, customer point-of-sale, loyalty data, and systems used to generate the information for Category reviews.
    Create, develop and deliver regular Category reviews, plans and strategies with Retailer partners.
    Provide business analysis and insights of sales, pricing, opportunity gaps for incremental volume.
    Manage Planogram process with retailers, co-development that is best-in-class for the Category.
  • ANALYSIS
    Deliver analysis on new item introductions and performance analysis.
    Provide new product/package mix analysis.
    Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness.
    Maintain and develop regular internal and Retailer specific scorecards and trackers.
    Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders as necessary.
    Keeps abreast of developments and best practices in Category Management, pursue the knowledge needed to improve departmental capabilities and professional agility.

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
  • Bachelor's degree in Business, Marketing, Analytics, or a related field preferred.
  • 3-5 years of experience in consumer goods, retail, category management, sales analytics, shopper insights, or syndicated data.
  • Experience with Food Service and/or On Premise channels preferred.
  • Strong analytical skills with experience leveraging syndicated, POS, panel, and retailer data to drive growth and business performance.
  • Ability to translate complex data into clear insights, recommendations, and compelling stories.
  • Proven ability to build collaborative partnerships across customers, teams, and business functions.
  • Advanced proficiency in Excel, PowerPoint, and Word.
  • Excellent communication, presentation, organizational, and project management skills.
  • Knowledge of retail merchandising and in-store execution strategies.
  • Preferred Qualifications:
  • CPCM certification and/or Master's degree
  • Experience in sales or analytical sales support, including customer-facing engagement
  • Experience working with third-party agencies (brokers, data/insight providers)
  • Beverage/DSD experience
  • Experience with analytical tools (e.g., Tableau, Power BI, SQL, Alteryx, ProSpace)
  • Travel 20-30%
  • Permanent
  • Benefits eligible

WHERE YOU'LL BE BASED
ChicagoIllinois, United States
United StatesRed Bull North America
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