Job DescriptionPosition Title: Sales Executive
Position Type: Full-time, Exempt
Compensation Range: $60,000-$80,000 Base, up to $125,000 with commission
OverviewThe statements below reflect the general responsibilities and requirements for the position, but may not describe all work requirements inherent in the role. It is the responsibility of the employee to comply with
Good Laboratory Practices, ISO/IEC 17025, and other state-mandated certifications.
Nova Analytic Labs is seeking a highly motivated and experienced
sales professional to join our analytical testing laboratory in
Portland, Maine. In this role, you will be focused on selling
analytical cannabis and hemp testing services to licensed cultivators and manufacturers throughout the state of Maine.
Company DescriptionNova Analytic Labs is a state-accredited laboratory specializing in cannabis and hemp testing. The analytical services we provide are critical to the
health and safety of recreational and medicinal cannabis and hemp products. Nova combines
cutting-edge instrumentation with
scientific integrity to deliver accurate, timely, and reliable results to our clients. We are proud to serve as a trusted partner to producers, manufacturers, and regulators across the supply chain.
PurposeThis position is responsible for
generating new business and for
maintaining and expanding existing customer relationships. Responsibilities include identifying and sourcing qualified leads, conducting outreach, coordinating meetings, and guiding prospects through Nova's testing services. The role requires frequent
in-person and remote interaction with cannabis license holders and is ideal for a motivated self-starter with experience in technical or regulated sales.
This is an
outside sales position, requiring regular travel, cold calling, and networking in the Maine cannabis market.
Responsibilities and Duties• Collaborate with Sales Leadership and the Management Team to develop and implement a strategic sales plan.
• Provide
exceptional customer service-this is a relationship-driven industry.
• Educate cannabis cultivators, manufacturers, and processors on Nova's testing requirements, methodologies, and value proposition.
• Deliver market research and insights to internal stakeholders to inform decision-making.
• Leverage industry knowledge to
expand lead pipelines and
enhance existing accounts.
• Serve as a subject matter expert in Nova's offerings, including pricing, turnaround times, service advantages, and differentiation from competitors.
• Submit sales orders in alignment with internal SOPs and ensure documentation is complete.
• Educate clients on Nova's workflow and set clear expectations regarding timelines and results.
• Conduct
sales presentations for prospective clients and internal onboarding purposes.
• Attend and network at cannabis industry events, conferences, and expos.
• Perform consistent cold outreach, including
phone calls, in-person visits, and social media outreach.
• Meet weekly targets for
in-person and virtual client meetings, with a focus on expanding services and increasing retention.
• Achieve and surpass quotas and KPIs as defined by the Founders.
• Maintain accurate, up-to-date CRM records for both new leads and ongoing accounts.
• Ensure seamless internal communication regarding customer orders, changes, and follow-ups.
• Generate and deliver regular sales reports to the leadership team.
• Promote a culture of
accountability, professionalism, and ethical sales conduct.
• Build strong internal and external relationships across departments and with clients.
• Perform other related duties as needed.
Knowledge & Skills• High degree of
self-motivation,
initiative, and
sales acumen.
• Working knowledge of
chemistry and microbiology as it relates to the cannabis testing process.
• Familiarity with basic
finance, budgeting, marketing, and sales disciplines to manage accounts effectively.
• Strong
computer proficiency, including CRM tools, data reporting, and client communication.
• Understanding of
Laboratory Information Management Systems (LIMS) for basic support and coordination.
• Excellent
oral and written communication skills for effective client interaction.
• Demonstrated success in
portfolio management and territory growth.
• Strong
planning and organization skills required for managing sales activity across a large geographic area.
Job ComplexityThe role requires adaptive thinking and the ability to assess and resolve complex customer requests. This includes accommodating
non-standard testing needs or responding to emerging regulatory updates. The Sales Executive must apply relevant industry knowledge, internal resources, and external references to meet customer needs while maintaining profitability. Independent decision-making is required daily, with access to the Founders and lab leadership for escalations.
Decision-Making and RecommendationsThis role demands consistent,
ethical decision-making based on SOPs, regulatory guidelines, and company policies. The Sales Executive will recommend actions related to client onboarding, service enhancements, pricing strategies, and market targeting. All actions must reflect Nova's standards of
integrity and scientific excellence.
AccountabilityThe Sales Executive receives direction from the Founders and works toward long-term sales and growth objectives. Monthly reviews will be used to ensure performance targets are being met and sales processes align with Nova's operational capacity. The role is accountable for
revenue generation,
client satisfaction, and
market expansion in the cannabis testing sector.
Physical Requirements• Must be able to communicate effectively in-person, over the phone, and via email for extended periods.
• Expected to sit at a computer terminal for up to 75% of the workday.
• Occasional lifting (up to 23 kg) and pulling (up to 68 kg) for trade show materials, samples, or promotional displays.
• Travel within Maine required for client meetings and events.
Requirements- Working knowledge of a broad range of plant medicine products, processes, and cultivation preferred (e.g. Cannabis, Hemp, CBD and Fungi).
- Working knowledge of regulations (local and federal), Good Laboratory Practices, and current official methods with at least 3 years experience working in an accredited laboratory.
- Excellent oral and written communication skills. Demonstrated expertise in plant medicine safety, quality and value.
- Must have strong organizational, leadership, and customer service skills. Excellent interpersonal, communications, public speaking, and presentation skills.
- Solid working knowledge of budgeting, sales, business development, and strategic planning.
- Ability to generate respect and trust from staff and external constituencies.
- Proven work experience as sales representative in Cannabis Sales/lab Services
- Sales experience in PFAS or related environmental testing preferred
- Proficient in computer/software use, email, Microsoft, CRM systems, etc.
- A high school diploma (or GED) and at least three (3) years of related sales experience. BS/BA degree preferred.
- Must be at least 21 years of age and pass required background check
BenefitsHealth, dental and vision plans available
Profit sharing plan
3-5 weeks PTO
401k