Campaign Manager Jobs in Rochester, MI (NOW HIRING)

Position Overview

As our Campaign Marketing Manager, you will be responsible for setting creative campaign strategies and go-to-market campaigns for our Architecture, Engineering, Construction, and Operations portfolio in the global education market. You will help build the vision and plans that will ensure Autodesk becomes a trusted partner with students, educators, and key influencers, strongly aligned and supported in industry. You will report to the Manager, Global Campaigns.

Responsibilities

• Responsible for development and production of master campaign deliverables, creative concept and bill of materials defined by strategy brief, ensuring consistency, quality and delivery timelines and partnering with external agencies

• Oversee internal or employee communications strategy based on campaign sizing and relevance

• Skilled at AI prompt design, rapid iteration, and output evaluation

• Collaboratewith cross functional teams;Audience Marketing, Field Marketing, Digital Strategy, Field Engagement, and Curriculum and Certificationto align strategies, desired outcomes, and reporting

• Adopt an audience-first mindset across every stage of the lifecycle journey and understand the target audience's needs, preferences, behaviors, and demographics to inform content creationthatresonates,is relevant, impactful,andengaging

• Developcampaigncreative concepts-e.g.,theme, look & feel-from ideation through to completionvia agency

• Deliver campaigns, assets, and playbook(s) to customer-facing teams to execute and activate in global markets

• Manage the strategy and development of global nurturecampaigns withfocuson the first60 daysof our audiences' post-download journeyand beyond

• Achieveor exceed return on marketing investmentsuccess metrics (ROMI),consistently leveraging data-driven insights to inform decision-making

• Manage cross-functional team communication, briefings, and quarterly business updates

Minimum Qualifications

• BA, BS or equivalent degree in marketing, communications or equivalent work experience

• 5+ years of experience developing global marketing campaigns for a large company

• Proficiency with marketing campaign tools (Draftr, Marketo, Airtable, CMT (Salesforce Campaign Management Tool, Allocadia). Data analytics software (Adobe Customer Journey Analytics, PowerBI, Fullstory) will be beneficial

• Demonstrated experience using GenAI/ML to accelerate campaign strategy, creative concepting, content variants, audience insights/segmentation, channel optimization, and experimentation design (A/B, multivariate, incrementality).

• Proven successinfluencinglarge, global, cross-functional teams from planning to execution

• Excellent written and oral communication skillsarerequiredto buildcustomer-facing campaigns, assets,creative briefs,and campaign strategy presentations

Preferred Qualifications

• Adept at collaborating within a highly matrixed environment

• A commitment to providing exceptional customer experiences

• Youcanhave hard conversations to drive prioritization for better outcomes

• You have a sense of urgency in approaching critical challenges

• Unafraid to try new things and challenge the status quo

• Excellent PowerPoint skills and comfortable presenting to executive audiences

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Apercu du poste

A titre de Gestionnaire du marketing de campagnes, vous serez responsable de definir les strategies creatives de campagnes et les campagnes de mise en marche pour notre portefeuille Architecture, ingenierie, construction et exploitation (AECO) dans le marche mondial de l'education. Vous contribuerez a elaborer la vision et les plans visant a faire d'Autodesk un partenaire de confiance aupres des etudiants, des educateurs et des principaux influenceurs, solidement aligne et soutenu par l'industrie. Vous releverez du Gestionnaire, campagnes mondiales.

Responsabilites

• Responsable du developpement et de la production des livrables principaux de campagne, des concepts creatifs et de la liste des elements definis dans le brief strategique, en assurant la coherence, la qualite et le respect des echeanciers de livraison, en collaboration avec des agences externes

• Superviser la strategie de communication interne ou destinee aux employes en fonction de l'ampleur et de la pertinence des campagnes

• Maitrise de la conception de requetes pour l'IA, de l'iteration rapide et de l'evaluation des resultats

• Collaborer avec des equipes multidisciplinaires: marketing d'audience, marketing terrain, strategie numerique, mobilisation terrain, ainsi que programmes d'etudes et certification, afin d'aligner les strategies, les resultats attendus et les rapports

• Adopter une approche centree sur l'audience a chaque etape du cycle de vie, et comprendre les besoins, preferences, comportements et caracteristiques demographiques du public cible afin d'orienter la creation de contenu pertinent, percutant et engageant

• Developper des concepts creatifs de campagnes - par exemple le theme et l'identite visuelle - de l'ideation jusqu'a la realisation, en collaboration avec des agences

• Fournir les campagnes, les ressources et les guides d'execution (playbooks) aux equipes en contact avec les clients pour leur deploiement sur les marches mondiaux

• Gerer la strategie et le developpement des campagnes mondiales de maturation (nurture), en mettant l'accent sur les 60 premiers jours suivant le telechargement par les audiences, et au-dela

• Atteindre ou surpasser les indicateurs de rendement du retour sur investissement marketing (RSIM/ROMI), en exploitant de maniere constante des analyses fondees sur les donnees pour soutenir la prise de decision

• Gerer les communications interfonctionnelles, les seances d'information et les mises a jour trimestrielles des affaires

Qualifications minimales

• Baccalaureat ou diplome equivalent en marketing, communications, ou experience professionnelle equivalente

• Minimum de 5ans d'experience dans le developpement de campagnes marketing mondiales pour une grande entreprise

• Maitrise des outils de gestion de campagnes marketing (Draftr, Marketo, Airtable, CMT - outil de gestion de campagnes Salesforce, Allocadia). La connaissance de logiciels d'analyse de donnees (Adobe Customer Journey Analytics, Power BI, Fullstory) est un atout

• Experience demontree dans l'utilisation de l'IA generative / apprentissage automatique (GenAI/ML) pour accelerer la strategie de campagne, la conception creative, les variantes de contenu, les analyses d'audience et la segmentation, l'optimisation des canaux et la conception d'experiences (tests A/B, multivaries, incrementalite)

• Antecedents eprouves d'influence aupres d'equipes globales et interfonctionnelles de grande envergure, de la planification a l'execution

• Excellentes competences en communication ecrite et orale pour creer des campagnes destinees aux clients, des ressources, des briefs creatifs et des presentations strategiques de campagnes

Qualifications privilegiees

• Capacite a collaborer efficacement dans un environnement fortement matriciel

• Engagement envers l'offre d'experiences client exceptionnelles

• Capacite a mener des discussions difficiles afin d'etablir les priorites et d'obtenir de meilleurs resultats

• Sens de l'urgence dans l'approche des defis critiques

• Esprit d'innovation et volonte de remettre en question le statu quo

• Excellentes competences avec PowerPoint et aisance a presenter devant des cadres superieurs

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

In-Person Onboarding and Identity Verification

This role may require in-person onboarding and/or in-person ID verification.

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