Company Description
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Job Description
The Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
Responsibilities
โข Effectively communicate digital strategies and rational for tactical approaches for each campaign
โข Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
โข Oversight of larger and more strategic accounts and client relationships
โข Develop, grow, and maintain relationships with AOD customers through exceptional client service
โข Formulate proposals for new client opportunities
โข Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
โข Partner with Analytics team on campaign measurement reporting and insights generation
โข Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
โข Work with media partners to ensure accurate platform implementation
โข Troubleshoot issues on all pre-production and live campaigns
โข Oversee campaign QA process
โข Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
โข Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
โข Attend client meetings, as needed
โข Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualifications
โข Four-year college degree
โข Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
โข Client facing experience with the ability to identify risks and effectively manage through issues
โข Understanding of traditional and interactive media planning elements
โข Proficiency in Microsoft Office solutions
โข Strong analytical thinking and mathematical skills
โข Excellent communication and writing skills
โข Strong project management skills
โข Strong desire to contribute to a team
Additional Information
Our Publicis Groupe motto "Viva La Diffรฉrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $50,065.00 - $66,360.00 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.