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Digital Campaign Manager

The Digital Campaign Manager is a key driver of campaign success, overseeing the end-to-end execution and performance of digital advertising across multiple platforms. From accurate order setup to flawless creative deployment and timely optimization, this role ensures every campaign runs smoothly and delivers results. You'll serve as a central liaison between internal teams, agencies, and partners, keeping communication clear and execution precise. The ideal candidate brings sharp attention to detail, strong technical acumen, and thrives in a fast-paced, deadline-driven digital environment.

Key Responsibilities

• Ensure end-to-end quality assurance for digital campaigns, validating rates, targeting, placements, formats, and creative across platforms such as Google Ad Manager and various DSPs
• Test and troubleshoot rich media and third-party creative to ensure proper functionality across ad-serving environments
• Confirm all ad components meet technical, creative, and legal standards, including IAB, GDPR, and CCPA compliance
• Monitor and optimize in-flight campaigns across platforms, placements, and creative variations to drive performance
• Resolve technical issues involving HTML, JavaScript, ad tags, and third-party trackers
• Collaborate with ad operations teams to support new product rollouts and targeting capabilities
• Partner with sales teams to balance campaign performance with user experience and compliance
• Manage campaign pacing, performance reporting, and key metrics, communicating updates regularly to internal stakeholders
• Work closely with Campaign Performance Managers and Digital Planners to execute marketing plans
• Maintain timely and accurate daily/weekly reporting and communicate updates to internal stakeholders.
• Manage order details through Salesforce environment.

What It Takes to Succeed

• Attention to Detail: Strong quality assurance mindset with the ability to identify and resolve campaign issues before and during launch
• Technical Aptitude: Comfortable working with ad-serving platforms, ad tags, HTML, and JavaScript in a digital advertising environment
• Analytical Skills: Ability to monitor performance, identify trends, and optimize campaigns to meet delivery and performance goals
• Organization: Effectively manage multiple campaigns, timelines, and priorities in a fast-paced environment
• Collaboration: Work closely with sales, planning, ad operations, and corporate teams to execute campaigns successfully
• Communication: Clear and timely communication with internal stakeholders regarding campaign status, performance, and issues
• Adaptability: Flexible and responsive when managing shifting priorities and evolving digital products

Qualifications

• Bachelor's degree required
• Previous experience in digital media planning or buying
• Ad operations and digital trafficking experience
• Experience with Google Ad Manager strongly preferred
• Understanding of digital advertising operations, including ad tag construction (basic knowledge required; advanced understanding a strong plus)
• Strong analytical, organizational, and multitasking skills
• Proficiency in Excel, PowerPoint, Word, and Outlook

• Ability to work independently, prioritize effectively, and problem-solve in deadline-driven environments

Our Benefits

At Hearst Newspapers, we not only support our employees through personal and professional development, but we also believe in promoting everyone's physical, financial, and emotional wellbeing-and that of their families. Our industry-leading benefits include:

• Physical Wellbeing: Medical, dental, and vision coverage to keep you and your family healthy
• Invest for the Future: Competitive retirement plan with matching program in most markets
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation
• Paid Parental Leave: Support for growing families, with paid leave for new parents
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones
• Emotional Wellbeing: Be your best self with our mental wellness benefits
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey
• Pet Wellness Reimbursement & Rover Credits: We care about your pets too-helping you keep them happy and healthy

HNP Overview

With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American-Statesman, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle, and Times Union (Albany). Our portfolio also includes several top digital-only news and lifestyle sites such as Chron, CT Insider, MySA, and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.

At HNP, we're investing in new and innovative ways to tell stories-growing newsrooms, diversifying tools, and evolving platforms-to support the millions of people who trust us each month to help them make decisions, take action, and be inspired.

Be part of something bigger - Your Headline Awaits.

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