General Manager, TikTok Shop โ Founding Operator
Location: TBD within the city of Los Angeles, CA
Comp: $260k-$300k base plus performance bonus
Reports to: CEO
The role
We are spinning out a TikTok Shop business as a wholly-owned subsidiary of PureTek Corporation, a profitable pharmaceutical and consumer health manufacturer with a portfolio of branded SKUs, in-house formulation, and warehouse infrastructure already in place. You will be employee #1 and run it like a founder. Your job is to take this from $0 to $25M+ GMV in 18 months. You own the P&L. You hire the team. You pick the SKUs that win, kill the ones that donโt, and ship content every single day. You will sit next to the founder, move at startup speed, and be paid like an owner. This is not a brand manager role. This is not a โhead of socialโ role. This is a player-coach operator role for someone who has personally run a TikTok Shop seller account at scale and wants to do it again with real resources behind them.
In your first 90 days you will:
โโโโโโโขโโโโโPick the launch SKU and the next three after it.
โโโโโโโขโโโโโStand up the Seller Center, ad accounts, and TAP affiliate program.
โโโโโโโขโโโโโHire a creator/affiliate manager, an in-house creator, and an editor.
โโโโโโโขโโโโโShip organic content daily by week two.
โโโโโโโขโโโโโHave a working live schedule by week six.
โโโโโโโขโโโโโDeliver a 12-month P&L with weekly GMV, CAC, and contribution margin targets.
You are the right person if:
โโโโโโโขโโโโโYou have personally operated a TikTok Shop seller account that did $5M+ GMV in a trailing 12-month window.
โโโโโโโขโโโโโYou have built a TAP affiliate program with 500+ active creators.
โโโโโโโขโโโโโYou have run Shop Ads and GMV Max with $100K+/month and can recite your MER without opening a sheet.
โโโโโโโขโโโโโYou have shipped content through a regulated-claims review process. You respect compliance even when it costs you velocity.
โโโโโโโขโโโโโYou have been on camera or directed creators on camera. You have opinions about hooks. You will critique our existing content unprompted in the interview.
โโโโโโโขโโโโโYou speak in GMV, AOV, CTR, CVR, and contribution margin. You do not speak in โengagementโ or โbrand lift.โ
Compensation
โโโโโโโขโโโโโBase range of $260โ$300K depending on profile
โโโโโโโขโโโโโPerformance bonus: 15โ25% of contribution margin above a pre-set threshold. Uncapped.
โโโโโโโขโโโโโHealth, dental, 401k via the parent company.
What we offer that money canโt buy
โโโโโโโขโโโโโA profitable parent company that already manufactures, warehouses, and ships product. You will not be debugging a 3PL on day one.
โโโโโโโขโโโโโA founder who has built and operated quantitative systems at institutional scale and treats this business like a portfolio company, not a marketing line item.
โโโโโโโขโโโโโA real subsidiary structure with real authority. You are not embedded in a corporate marketing org. You are the GM of a separate company that happens to live in the same building.
โโโโโโโขโโโโโCompliance and legal infrastructure already in place. We know how to ship claims-sensitive products.
โโโโโโโขโโโโโSpeed. Decisions in hours, not weeks.