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Building Materials Marketing information

What is building materials marketing?

Building materials marketing involves promoting and selling products used in construction, such as lumber, cement, roofing, and insulation. Professionals in this field develop strategies to reach contractors, architects, builders, and retailers, highlighting the features and benefits of their products. They may use digital marketing, trade shows, product demonstrations, and relationship-building with industry stakeholders. The goal is to increase awareness, generate leads, and drive sales within the competitive construction industry.

What are the key skills and qualifications needed to thrive in building materials marketing?

To thrive in Building Materials Marketing, you need a solid understanding of construction products, market analysis, and marketing strategies, often supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms, digital marketing tools, and industry-specific software is typically required. Strong communication, relationship-building, and negotiation skills help you connect with clients, contractors, and distributors. These competencies drive effective product promotion, increase market share, and foster lasting partnerships in a competitive industry.

What are some common challenges faced in building materials marketing, and how can new hires overcome them?

A common challenge in building materials marketing is effectively communicating technical product benefits to both contractors and end-users who may not have in-depth technical knowledge. New hires can overcome this by collaborating closely with technical teams to fully understand product features and by tailoring marketing materials to different audience segments. Additionally, the industry is highly competitive, so staying up-to-date on market trends and fostering strong relationships with sales teams is essential for crafting compelling campaigns that stand out. Regularly attending industry events and seeking feedback from sales representatives can also help marketers refine their strategies for greater impact.

What is the difference between Building Materials Marketing vs Building Materials Sales?

AspectBuilding Materials MarketingBuilding Materials Sales
Primary FocusPromoting products, branding, advertising strategiesDirect selling, client relationship management
Skills RequiredMarketing strategies, communication, brandingNegotiation, customer service, product knowledge
Work EnvironmentOffice-based, marketing campaigns, digital mediaOn-site visits, client meetings, showrooms
Common CertificationsMarketing certifications, digital marketing coursesSales certifications, industry-specific training

Building Materials Marketing focuses on promoting products through advertising and branding strategies, while Building Materials Sales emphasizes direct client engagement and closing deals. Both roles are essential in the industry but serve different functions in the product lifecycle.

More about Building Materials Marketing jobs

What cities are hiring for Building Materials Marketing jobs?

Cities with the most Building Materials Marketing job openings:

What states have the most Building Materials Marketing jobs?

States with the most job openings for Building Materials Marketing jobs include:

What job categories do people searching Building Materials Marketing jobs look for?

The top searched job categories for Building Materials Marketing jobs are:

Building Materials Marketing jobs near you
Infographic showing various Building Materials Marketing job openings in the United States as of August 2026, with employment types broken down into 5% Internship, 80% Full Time, 10% Part Time, and 5% Contract. Highlights an 90% In-person, and 10% Hybrid job distribution.

Technical Marketing Specialist - Building Materials

Altenloh Brinck and Co US, Inc

Bryan, OH • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago

Job description

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Description
Our Purpose & Culture:
At Altenloh, Brinck & Co. US, we create opportunity through growth-for the people who build, the teams who support them, and the communities they serve. We design and manufacture engineered fastening solutions that professionals trust to perform - solutions that make work safer, stronger, and more efficient. Through innovation, quality, and disciplined execution, we deliver products that stand behind the structures people rely on most.
Our culture is guided by values that shape how we work and lead:
  • In Service to Others - We put teammates, customers, and communities first.
  • Do the Right Thing - We act with integrity, even when no one is watching.
  • We Get It Done - We deliver on commitments with urgency, grit, and pride.
  • Empowerment - We trust and equip each other to make decisions that drive progress.
  • Be Positive - We bring energy and optimism to every challenge.

Basic Job Functions:
Altenloh, Brinck & Co. US, Inc. manufactures TRUFAST® fasteners for commercial roofing and wall systems, and SPAX® fasteners for residential construction. We're looking for a Technical Product Marketing Specialist - Building Products, to help grow two of our most exciting growth areas: TRUFAST Walls and the Mass Timber category. You'll create the content and campaigns that position our brands as trusted, go-to resources for architects, engineers, and contractors - think white papers, CEU courses, case studies, podcasts, and product launches - while also getting hands on with trade shows, collateral, and digital marketing. If you like variety, ownership, and seeing your work show up at industry events and in front of decision-makers, this is a great fit.
Our benefits include:
  • Free employee medical, dental, and vision insurance @ 30 days
  • Eligible to participate in the company's quarterly incentive plan
  • Employee referral ($2,000)
  • PTO
  • Company match 401k @ 6 months

Essential Responsibilities:
  • Create technical marketing content (white papers, case studies, CEU courses, videos, podcasts) focused on the building envelope, mass timber, and residential construction.
  • Plan and manage industry trade shows, from planning through post-show follow-up.
  • Develop and manage collateral: catalogs, reference guides, sell-sheets, data sheets, submittals, and OEM partner marketing materials.
  • Produce and maintain display materials: product displays, product boards, banner stands, samples, etc.
  • Support go-to-market strategy and execution for new products, including positioning, messaging, launch content and sales enablement materials.
  • Maintain and improve TRUFAST Walls / Mass Timber website content.
  • Partner with Digital Marketing Specialist on social media, email marketing and CRM (HubSpot) activities.
  • Assist the TRUFAST Marketing Manager with broader campaign execution.
  • Support PIM/DAM asset and information management and online spec tools (SpecLink, Conspectus).
  • Manage and support of additional marketing programs and initiatives, as needed

Travel:
  • 10-15% annually (job sites, trade shows, meetings)

Position Requirements
Experience:
  • 3-7 years in building-products, construction, architecture/engineering, or a related industry association.

Education:
  • Bachelor's degree in marketing, communications, construction management, architecture, or engineering - or equivalent experience

Required Skills/Competencies:
  • Strong writing skills for technical/professional audiences (architects, engineers, specifiers, contractors).
  • Comfortable managing multiple projects and vendors independently.
  • Ability to execute a variety of marketing activities such as trade shows, collateral materials, product displays & merchandising materials, and digital marketing (website, social media and email marketing).
  • Demonstrates a high level of attention to detail ensuring accuracy of work.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).

Nice to Have:
  • Experience with exterior wall assemblies/facades or building envelope products.
  • HubSpot or similar CRM experience.
  • Adobe Creative Suites (Acrobat, InDesign, Photoshop, Illustrator) experience.
  • Familiarity with Pattern PIM/DAM, Smartsheet, or Teams.

Full-Time/Part-Time
Full-Time
Shift
Days
Position
Technical Marketing Specialist - Building Materials
Exempt/Non-Exempt
Non-Exempt
Location
Remote
This position is currently accepting applications.

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