Brand Strategy Entry Level Jobs in Santa Rosa, CA

Jackson Family Wines is much more than a family-owned wine company. We're risk-taking innovators with a strong belief that quality is paramount. We're always on the lookout for top talent – individuals who possess a strong work ethic, commitment to quality and share our beliefs in healthy lands and a healthy community. In 2024, we were selected as one of the North Bay Business Journal's Best Places to Work for the tenth year running.

POSITION SUMMARY:

The Social Media Coordinator provides day-to-day executional support for social media and digital content across multiple wine brands within the Jackson Family Wines portfolio. This entry-level role will help keep our social channels active, engaging and organized through content coordination, content capture and creation, scheduling and publishing, and community management.

Working closely with the Digital Marketing Team, this role will support established social strategies and brand priorities. The ideal candidate is organized, creative and comfortable being hands-on, from capturing and editing a short-form video to scheduling posts, monitoring comments and coordinating assets across multiple brands.

ESSENTIAL FUNCTIONS/DUTIES:

• Support the day-to-day execution of social media across multiple wine brands and platforms, including Instagram, Facebook, TikTok and other relevant channels.
• Maintain social content calendars and help coordinate assets, approvals, deadlines and publishing schedules across brands.
• Schedule and publish organic social content in accordance with established brand plans, guidelines and channel best practices.
• Capture photo and video content at wineries, vineyards, events and other brand moments for use across social and digital channels.
• Create and edit social-first content, including short-form video, photography, Reels, Stories and other platform-specific assets.
• Adapt and resize existing brand and creative assets for use across social and digital channels.
• Support community management by monitoring and responding to comments, direct messages, mentions and tagged content in accordance with established brand guidelines and response protocols.
• Engage with consumers and relevant accounts as appropriate, while escalating customer service, reputational or sensitive issues to the appropriate internal team member.
• Help coordinate social and digital content needs with internal and external creative partners, including communicating required formats, specifications, timing and deliverables.
• Partner with Brand Marketing, PR, Winemaking and Creative teams to gather and coordinate information, assets and content needed to support social media plans and execution.
• Partner with PR to assist with influencer and creator initiatives, including content coordination, asset tracking and amplification.
• Compile social performance data and assist with regular reporting to help the team understand content and channel performance.
• Provide executional support across broader digital marketing campaigns and initiatives as needed.
• Monitor social trends, emerging content formats and platform developments and share relevant ideas and opportunities with the Digital Marketing Team.

JOB REQUIREMENTS:

Essential Skills, Experience, and Education

• 1–2 years of experience in social media, digital marketing, content creation or a related area; relevant internships or hands-on experience welcome.
• Comfortable creating social-first photo and video content, particularly short-form video.
• Familiarity with major social platforms and their content formats and basic best practices.
• Familiarity with social media scheduling and publishing tools preferred.
• Experience with or willingness to learn content creation and editing tools such as Adobe Creative Suite, Canva, CapCut or similar platforms.
• Strong writing and proofreading skills.
• Highly organized and detail-oriented, with the ability to coordinate multiple brands, deadlines and deliverables.
• Collaborative and comfortable taking direction, incorporating feedback and working with multiple internal and external partners.
• Good judgment and an understanding of the importance of representing brands appropriately in public-facing channels.
• Interest in wine, food, hospitality and lifestyle brands preferred.
• Ability to travel locally to winery and vineyard locations and occasionally support events outside standard business hours as needed

WAGE TRANSPARENCY:

The base pay for this role ranges from $28.00 - $34.00 per hour. Compensation will be determined by candidate experience, skills, and location. 

BENEFITS: 

• Health Benefits – Medical, Dental, Vision, Disability & Life insurance
• 401k with employer match
• Generous time off including vacation, holidays, and paid health time
• Paid volunteer time
• Learning & Development opportunities
• Modern Health virtual mental health & coaching visits
• Wine discounts!

Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.