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Brand Strategist Jobs in Raleigh, NC (NOW HIRING)

Go Fish Digital

SEO Strategist

Raleigh, NC · On-site

REQ is a digital marketing and communications agency specializing in brand, reputation, and ... Develop and implement SEO strategies that align with client goals, adjusting as needed to maximize ...

Truist

Wealth Strategist II

Raleigh, NC

$118K - $152K/yr

The Strategist conducts detailed analyses of financial, estate, and wealth transfer planning documents to identify opportunities and develop customized strategies aligned with clients' unique ...

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Showing results 41-60

All JobsBrand Strategist JobsBrand Strategist Jobs in Raleigh, NC

Brand Strategist information

See Raleigh, NC salary details

$39.9K

$115.5K

$234.8K

How much do brand strategist jobs pay per year?

As of Sep 4, 2026, the average yearly pay for brand strategist in Raleigh, NC is $115,523.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,100.00 and $141,900.00 per year, depending on experience, location, and employer.

What is a brand strategist?

A Brand Strategist is a marketing professional who develops and implements strategies to enhance a company's brand identity and market position. They analyze market trends, target audiences, and competitors to create effective messaging and positioning for products or services. A Brand Strategist collaborates with creative, marketing, and sales teams to ensure consistent brand representation across all channels. Their goal is to foster brand loyalty, increase awareness, and drive business growth.

What is a brand strategist?

A brand strategist creates a long-term marketing strategy for a company’s brand, such as its image, product line, and advertisements. Your duties are to analyze data regarding your target demographic, your sales figures, and known marketing trends. Or you gather data yourself in the form of customer surveys. You use the data to recommend how the company proceeds to build its brand, such as with a new product or service, new advertisement campaigns, and other information. You work closely with the marketing department and brainstorm new marketing ideas. If your company is active on social media, you work with the social media coordinator to determine how to use social media effectively to reach your target demographic.

How does a brand strategist typically collaborate with other departments within a company?

Brand Strategists work closely with multiple departments, such as marketing, product development, sales, and design, to ensure brand consistency and alignment with overall business goals. They often facilitate workshops, lead brainstorming sessions, and provide strategic direction to teams working on campaigns or product launches. Regular communication and collaboration are key, as Brand Strategists translate market research and brand positioning into actionable plans that resonate across all touchpoints. This cross-functional teamwork helps maintain a cohesive brand identity and drives company-wide success.

What is the difference between Brand Strategist vs Marketing Manager?

AspectBrand StrategistMarketing Manager
Primary FocusDeveloping brand identity and positioningExecuting marketing campaigns and tactics
Skills & CertificationsBrand management, market research, communicationMarketing strategy, analytics, project management
Work EnvironmentCreative teams, branding agencies, corporate brandingAdvertising agencies, corporate marketing departments
Industry UsageBrand development, advertising, mediaSales, product promotion, digital marketing

While both roles aim to promote a company's products or services, a Brand Strategist focuses on shaping the overall brand identity and long-term positioning. In contrast, a Marketing Manager handles the execution of marketing campaigns to drive immediate engagement and sales. Understanding these differences helps organizations assign the right responsibilities and professionals to achieve their branding and marketing goals.

Can you be a brand strategist without a degree?

Yes, it is possible to become a brand strategist without a degree, as the role often emphasizes skills such as branding, marketing, and communication, which can be gained through experience, self-education, or certifications. Many successful brand strategists build their expertise through practical work, portfolios, and industry knowledge rather than formal education.

How much do brand strategists make?

Brand strategists typically earn a median annual salary of around $70,000 to $100,000, depending on experience, location, and industry. Senior or specialized strategists can earn higher salaries, often exceeding $120,000, especially with strong skills in market research and branding tools.

How to start a career in brand strategist?

To start a career as a brand strategist, gain relevant education such as a degree in marketing, communications, or business, and develop skills in market research, branding, and storytelling. Building a portfolio through internships or freelance projects and familiarizing yourself with tools like Adobe Creative Suite or branding platforms can also be beneficial.

What do you do as a brand strategist?

A brand strategist develops and implements plans to build and strengthen a company's brand identity. They analyze market trends, target audiences, and competitors to create branding strategies, often using tools like market research and branding frameworks. Their work involves collaboration with marketing, design, and management teams to ensure consistent brand messaging and positioning.
More about Brand Strategist jobs

What are the most commonly searched types of Brand Strategist jobs in Raleigh, NC?

The most popular types of Brand Strategist jobs in Raleigh, NC are:

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For Brand Strategist jobs in Raleigh, NC, the most frequently searched job titles are:

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The top searched job categories for Brand Strategist jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Brand Strategist jobs?

Cities near Raleigh, NC with the most Brand Strategist job openings:

Brand Strategist jobs near you
Infographic showing various Brand Strategist job openings in Raleigh, NC as of August 2026, with employment types broken down into 40% Full Time, 40% Part Time, and 20% Contract. Highlights an 60% In-person, 20% Hybrid, and 20% Remote job distribution, with an average salary of $115,523 per year, or $55.5 per hour.

Brand Experience Manager - eCommerce

Glad Manufacturing Company

Durham, NC • Hybrid

$83K - $108K/yr

Full-time

Medical, Retirement, PTO

Re-posted 14 days ago

Key responsibilities

  • Executes creative strategy and marketing campaigns for eCommerce across the BU.

  • Partners with media planning teams to ensure brand consistency and lead test-learn-scale initiatives.

  • Develops best practices for PDP content, retail media, and creative assets, maintaining brand consistency across platforms.

Job description

Clorox is the place that's committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

Executes creative strategy and marketing campaigns for eCommerce across the BU, leveraging eComm as a dual-purpose retail channel and influential marketing lever. Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives. ~75% internal facing, 25% external facing.

In this role, you will:

  • Creative & Campaign Execution: Executes creative strategy and marketing campaigns for eCommerce across the BU.
  • Media Partnership: Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives.
  • Strategic Initiatives: Leads strategic initiatives/projects to advance the BU's eCommerce BX agenda.
  • Content Standards: Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms.
  • Cross-Functional Collaboration: Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
  • Coaches and develops the Performance Marketing Associate Manager.

What we look for:

  • Typically 5+ years of CPG experience with base Brand experience, ~10-15% Travel, and BS/BA Degree
  • Brand Experience/Marketing background with proven campaign execution track record
  • Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
  • Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies
#LI-Hybrid

Workplace type:

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.


[U.S.]Additional Information:

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.


We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.


-Zone A: $131,200 - $258,500

-Zone B: $120,300 - $237,000

-Zone C: $109,400 - $215,500


All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.


This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies.

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.

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