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Brand President Jobs (NOW HIRING)

The Role We're hiring a VP of Brand to lead our brand functions - activations, partnerships, community, content, and comms - as we continue to scale our business across digital and retail channels.

The Role We're hiring a VP of Brand to lead our brand functions -- activations, partnerships, community, content, and comms -- as we continue to scale our business across digital and retail channels.

The Role We're hiring a VP of Brand to lead our brand functions - activations, partnerships, community, content, and comms - as we continue to scale our business across digital and retail channels.

POSITION SUMMARY The VP, Brand & Communications will own Yondr's brand platform, voice, and external communications across the full business and build the creative, content, and event systems needed ...

CVS Health is seeking a Vice President, Trade Brand Contracting to lead enterprise strategy and executive-level negotiations with vaccine and retail brand pharmaceutical manufacturers supporting CVS ...

The role will encompass working with the brand's President and Director of Retail on quarterly sales goals, a plan to reach that goal, and working with the sales team to execute those goals. The ...

VP, Brand Strategy

New York, NY · On-site

$185K - $220K/yr

Position Overview VP, Brand Strategy Healthcare is a uniquely powerful category, where complex science meets high-stakes decisions and real human impact. In this space, extraordinary storytelling isn ...

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Brand President information

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$29.5K

$187K

$368.5K

How much do brand president jobs pay per year?

As of Sep 2, 2026, the average yearly pay for brand president in the United States is $186,961.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $261,500.00 per year, depending on experience, location, and employer.

What is a brand president?

Brand Presidents are senior executives responsible for overseeing all aspects of a specific brand within a larger organization. They develop and execute brand strategies, manage teams, and ensure the brand's goals align with overall company objectives. Brand Presidents are accountable for financial performance, brand positioning, and market growth, often working closely with marketing, sales, and product development departments. They play a key role in maintaining brand identity and driving long-term success.

What are the key skills and qualifications needed to thrive as a brand president?

To thrive as a Brand President, you need a strong background in business management, strategic marketing, and leadership, often supported by a relevant bachelor's or master's degree in business or marketing. Familiarity with CRM platforms, digital analytics tools, and financial management systems is typically required. Exceptional communication, visionary leadership, and decision-making skills set outstanding candidates apart in this role. These abilities are crucial for driving brand growth, fostering innovation, and ensuring the brand’s competitive positioning in the marketplace.

What are some common challenges faced by a brand president and how can they be addressed?

A Brand President often faces challenges such as aligning diverse teams toward a unified vision, managing brand consistency across multiple channels, and adapting quickly to shifting market trends. To address these, it's crucial to foster open communication, implement strong cross-functional collaboration, and stay closely attuned to market data and customer feedback. Building a resilient leadership team and investing in ongoing training also helps ensure the brand remains agile and competitive.

What is the difference between Brand President vs Brand Manager?

AspectBrand PresidentBrand Manager
ResponsibilitiesOversees entire brand strategy, business growth, and executive decision-makingManages daily brand activities, marketing campaigns, and product positioning
Required CredentialsTypically requires advanced degrees (MBA, marketing, business), extensive experienceUsually requires a bachelor's degree in marketing, business, or related field; experience varies
Work EnvironmentExecutive offices, strategic meetings, high-level planningMarketing departments, advertising agencies, product teams
Industry UsageCommon in large corporations and conglomeratesWidely used across industries for brand management roles

The main difference between a Brand President and a Brand Manager lies in scope and seniority. The Brand President holds executive responsibility for the entire brand and business growth, while the Brand Manager focuses on executing marketing strategies and daily brand activities. Both roles require marketing knowledge, but the Brand President's role is more strategic and leadership-oriented.

What are the most commonly searched types of Brand President jobs?

The most popular types of Brand President jobs are:

Infographic showing various Brand President job openings in the United States as of August 2026, with employment types broken down into 72% Full Time, 27% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $186,961 per year, or $89.9 per hour.

VP, International Brand & Channel Marketing

Jackson Family Wines

Santa Rosa, CA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 23 days ago


Jackson Family Wines rating

8.6

Company rating: 8.6 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

29th of 443 rated food and drinks producers


Job description

VP, International Brand and Channel Marketing is a strategic leader responsible for developing and activating brand strategies across the international brand portfolio, proactively influencing brand direction in partnership with SVP International Marketing & Business Strategy. This position is responsible for driving significant impact on communication, innovation, and renovation strategies for the designated brands, within a fast‑paced, dynamic, and collaborative organization.
 
The VP will develop and execute the annual and long-term strategic brand plans in coordination with the Brand team, International Finance, and cross-functional partners based at international entities.  Additionally, the VP will recommend innovations, new programs, and other key actions to accelerate the business.  The VP is responsible for leading the brand management team located in Santa Rosa and Australia. A key responsibility of the position is to manage the effectiveness of the brand and sales teams by maintaining a high level of motivation, setting clear goals and milestones, and assisting with the prioritization of key initiatives.
 
ESSENTIAL FUNCTIONS/DUTIES: 
 
  • Leads development of brand growth strategies and marketing plans/programs for assigned brands.
  • Leads the team in positioning, pricing, promotion and product mix strategies for assigned brands across all channels.
  • Leads development of brand plans to include detailed strategic objectives, programs and propositions for the brands that build brand equity, increase market share, and result in revenue growth and increased profitability.
  • Identities key channel growth opportunities and develops plans that maximize brand opportunities accordingly. 
  • Develops channel-specific responses to competitive activity.
  • Analyzes and develops plans against trending consumer opportunities.
  • Effectively oversees brand budgets, managing expenditures appropriately.
  • Prepares and executes frequent presentations to sales, senior management, and ownership to secure approval for large and small initiatives.
  • Works closely with sales to anticipate market trends and deliver against key opportunities.
  • Manages team, ensuring direct reports are coached, mentored and developed.  Sets high performance expectations.
  • Maintains positive, constructive relationships and communications with internal team members (globally) and outside agency partners.  
  • Is proficient in trend analysis, prediction, and ability to recommend changes in courses of action
  
JOB REQUIREMENTS:  
Experience and Education  
  • Bachelor’s degree in marketing or a related field or ten or more years of marketing experience, wine industry experience strongly desired with demonstrated success across multiple categories and price segments
  • Ability to develop and execute marketing strategic plans and initiatives
  • Demonstrated analytical skills
  • Strong communication skills
  • Demonstrated leadership skills; ability to develop and lead a team of marketing professionals
  • Strong and consistent track record of successful brand growth across multiple brands or business units
  • Strong wine knowledge and appreciation
  • Strong financial acumen and demonstrated ability to manage a P&L
 
Preferred Experience 
  • Wine marketing experience
  • Field sales or distributor experience
  • International experience
 
Skills and Competencies Required
  • Strong track record of managing multiple, diverse brands
  • Extensive employee management and team building experience
  • Multi-brand P&L management experience
  • Luxury and commercial wine brand management experience
  • Track record of highly creative program development and execution
  • Advanced sales and financial analytical and reporting skills
  • Advanced understanding of various pricing strategies across multiple markets and channels
  • Advanced presentation development and delivery experience
  • Strong writing and editing skills
  • Time management and organizational skills
  • Social media marketing understanding (Facebook, Instagram, YouTube, etc.)
  • Strong understanding of wine production
  • Strong understanding of product costing
  • Basic understanding of wine logistics
  • Strong understanding of the US 3-tier distribution system and DTC operations
  • Basic program understanding (Excel, PowerPoint, Word, AI platforms, etc.)
  • Possess a flexible, dynamic approach to business.
  • Approachable, resilient, and driven 
  • Comfortable challenging the status quo
 
WAGE TRANSPARENCY: 
The annual salary for this role ranges from $170,000 - $200,000. Compensation will be determined by candidate experience, skills, and location.  
 
BENEFITS:
  • Health Benefits – Medical, Dental, Vision, Disability & Life insurance
  • 401k with employer match
  • Generous time off including vacation, holidays, and paid health time
  • Paid volunteer time
  • Learning & Development opportunities
  • Modern Health virtual mental health & coaching visits
  • Wine discounts!
     
Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.

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