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Brand Manager Jobs in Rohnert Park, CA (NOW HIRING)

Sausalito Liquor Co

Brand Manager

Santa Rosa, CA · On-site

$120 - $145/hr

Title Brand Manager Location Santa Rosa, CA - Hybrid Compensation $120,000 - $145,000 ABOUT US: Perfect Timing is a temporary staffing agency and direct hire recruiting firm that serves clients ...

New

Delicato Family Wines

Brand Manager

Napa, CA

The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato's annual and long-term financial goals. Functional ...

Delicato Family Vineyards

Brand Manager

Napa, CA · On-site

$109.27 - $171.05/hr

The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato's annual and long‑term financial goals. Functional ...

New

Delicato Family Wines

Brand Manager

Napa, CA · On-site

The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato's annual and long-term financial goals. Functional ...

Foley Family Wines

Brand/Sr. Brand Manager

Santa Rosa, CA · On-site

$125K - $155K/yr

A Brand Manager at Foley Family Wines is responsible for managing the development and execution of the marketing strategy and tactics for an assigned portfolio of brands. The Senior Brand Manager ...

WX

Senior Brand Manager

Novato, CA · On-site

$140K - $160K/yr

The Senior Brand Manager will support the Marketing Director in developing global brand strategies and leading business initiatives with the support of dynamic cross-functional teams. The Senior ...

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Brand Manager information

See Rohnert Park, CA salary details

$32.7K

$93.2K

$158.4K

How much do brand manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for brand manager in Rohnert Park, CA is $93,226.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,500.00 and $120,700.00 per year, depending on experience, location, and employer.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual wages often ranging from $70,000 to $130,000. Senior or specialized brand managers can earn higher compensation, especially in large companies or competitive markets. Strong skills in marketing, strategic planning, and data analysis can contribute to higher earnings in this role.

Is a brand manager higher than a marketing manager?

A brand manager typically focuses on developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. In many organizations, a brand manager reports to a marketing director or vice versa, and the hierarchy can vary; sometimes, a marketing manager holds a higher or equivalent position depending on the company's structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer insights, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.
More about Brand Manager jobs

What are popular job titles related to Brand Manager jobs in Rohnert Park, CA?

For Brand Manager jobs in Rohnert Park, CA, the most frequently searched job titles are:

What job categories do people searching Brand Manager jobs in Rohnert Park, CA look for?

The top searched job categories for Brand Manager jobs in Rohnert Park, CA are:

What cities near Rohnert Park, CA are hiring for Brand Manager jobs?

Cities near Rohnert Park, CA with the most Brand Manager job openings:

Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Rohnert Park, CA as of August 2026, with employment types broken down into 81% Full Time, 17% Part Time, 1% Temporary, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $93,226 per year, or $44.8 per hour.

Brand Manager

Sausalito Liquor Co

Santa Rosa, CA • On-site

$120 - $145/hr

Other

Posted 3 days ago

New

Key responsibilities

  • Manage the development and execution of marketing strategies and tactics for assigned brands.

  • Oversee the project management of marketing strategies and tactics with various departments, including Sales, Operations, Direct-to-Consumer, and Wholesaler teams.

  • Coordinate and communicate brand performance, promotional programs, and marketing initiatives to management and sales teams.

Job description

Title

Brand Manager

Location

Santa Rosa, CA - Hybrid

Compensation

$120,000 - $145,000

ABOUT US:

Perfect Timing is a temporary staffing agency and direct hire recruiting firm that serves clients throughout the entire San Francisco Bay Area. We've been helping companies hire and people find jobs in the Bay Area for almost 40 years. Based in San Rafael, we specialize in temp, temp-to-hire, and direct hire placements across administrative support, accounting, finance, healthcare, government, and nonprofit sectors.

POSITION SUMMARY:

The Brand Manager is responsible for managing the development and execution of the marketing strategy and tactics for an assigned portfolio of brands. The Brand Manager oversees the project management of strategies and tactics with a variety of departments, including Sales, Operations, Direct-to-Consumer and Wholesaler teams.

The Brand Manager – Imports role will drive significant growth across the portfolio. We are looking for a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer at the forefront of their thinking.

ESSENTIAL DUTIES/RESPONSIBILITIES: Brand Strategy and Brand Planning:
  • Develops brand strategies and positioning for priority brands, including consumer-compelling point of difference
  • Develops brand marketing plans that are applicable across PR, paid media, partnerships, events, and retail accounts.
Marketing Programs and Production:
  • Manages execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging. Ensures consistent messaging, imagery and quality standards.
  • Maintains accountability for approved brand budgets, revenue, and gross margin.
  • Assigns and manages creative work through external agencies/vendors.
  • Interfaces with Production and Winemaking teams including, but not limited to, written technical product specs, liaison to agencies/vendors/production to lead and monitor quality and timelines, track shipments/depletions against vintage transitions as well as participation in packaging/production meetings.
  • Interfaces with import partners to ensure alignment with brand story and mutual business objectives.
Marketing Communication:
  • Communicates monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues. Consistent contact with Sales to maintain accuracy and evaluation; ad hoc reporting may be required.
  • Works closely with Sales to execute the marketing plan and ensure that materials are available to drive results.
  • Ensures that brand strategies are implemented within PR initiatives. Coordinates branded special events, winemaker appearances, wine submissions and story pitches as needed.
  • Provides content for website and manages brands’ trade materials.
  • Performs as an effective and eloquent ambassador for the brands at both trade and consumer events. Direct winery team travel commitments such as participation in events, trade shows, distributor presentations and blitzes in conjunction with the Sales team
  • Stays up-to-date on the latest marketing trends and best practices
Analysis:
  • Works with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence including internal (Targit) and external (e.g., Circana)
  • Identifies opportunities by channel, market, consumer, product or other for brand consideration.
  • Works with Sales to identify issues/opportunities, promotional needs and implements necessary programs by channel.
  • Track and measure the results of marketing campaigns
JOB REQUIREMENTS:
  • Bachelor’s degree required. 4 years of premium wine brand marketing and/or luxury goods or beverage experience preferred.
  • Significant Experience in promotion, packaging and merchandising design/implementation.
  • Experience in brand strategy, marketing communications planning, and budget/P&L management.
  • Strong analytic, strategic and creative skills.
  • Excellent presentation and communication skills.
  • Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment.
  • Attention to detail a must.
  • Self-motivated, team-oriented ethics and excellent interpersonal skills.

Additional Postings available from Perfect Timing Personnel Services

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